Financial Services Marketing Audit: I Audited an Insurance Business. (Here's What I Found)

SEO KPIs That Move the P&L

Send us Fan Mail [https://www.buzzsprout.com/2437780/fan_mail/new] In this episode, Femi Olajiga discusses the essential SEO KPIs that small business owners should focus on to connect their SEO efforts to commercial outcomes. He emphasizes the importance of distinguishing between vanity metrics and commercial metrics, understanding customer acquisition costs, and the long-term benefits of investing in SEO. The conversation also highlights the role of AI search in SEO metrics and provides actionable questions for business owners to ask their SEO agencies to ensure they are focusing on the right metrics that drive profitability. Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digital marketing, and give you a prioritised action plan.

Google Ads Management for Small Business Owners

Send us Fan Mail [https://www.buzzsprout.com/2437780/fan_mail/new] In this podcast episode, Femi Olajiga discusses the critical importance of Google Ads access for small business owners, emphasizing the need for visibility and control over their advertising accounts. He highlights the staggering statistic that 61% of Google Ads budgets are wasted on ineffective keywords and outlines the essential steps for setting up and managing Google Ads effectively. The conversation covers the importance of ongoing management, regular audits, and strategic keyword targeting to optimize ad performance and reduce wasted spending. Femi also offers a free Google Ads audit to help businesses improve their advertising strategies. Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digital marketing, and give you a prioritised action plan.

Google Ads Performance Metrics

Send us Fan Mail [https://www.buzzsprout.com/2437780/fan_mail/new] In this episode, Femi Olajiga discusses the importance of understanding Google Ads performance metrics within the broader context of marketing. He emphasizes the customer journey, highlighting the significance of brand awareness and the various stages of the purchasing process. The conversation delves into key performance metrics such as impressions, click-through rates, quality scores, and conversion rates, providing insights on how to effectively measure and optimize Google Ads campaigns. Femi also stresses the importance of integrating Google Ads with other marketing strategies to enhance overall performance and drive revenue growth. Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digital marketing, and give you a prioritised action plan.

Marketing KPIs Your Finance Team Should Be Asking About

Send us Fan Mail [https://www.buzzsprout.com/2437780/fan_mail/new] Femi Olajiga discusses the key marketing metrics that finance teams and business owners should demand from their marketing teams. He explains why marketing reports often show misleading numbers, how to connect marketing metrics to profit, and the three critical numbers that drive business growth.  Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digital marketing, and give you a prioritised action plan.

How to Measure Marketing ROI When You're Not a Marketer

Send us Fan Mail [https://www.buzzsprout.com/2437780/fan_mail/new] In this conversation, Femi Olajiga discusses how to measure marketing ROI effectively, especially for those without a marketing background. He emphasizes the importance of understanding marketing as a discretionary cost, the differences in language between marketing and finance teams, and the common pitfalls in marketing metrics. Olajiga highlights key metrics that matter to finance teams, such as customer acquisition costs and payback periods, and stresses the importance of brand investment. He also addresses common miscalculations in marketing and the need for clear communication between marketing and finance to ensure effective marketing strategies. Book a Free 30-minutes digital marketing review call with me: https://calendly.com/femi-olajiga/new-meeting I will analyse your digital marketing, and give you a prioritised action plan.