Full Fat Marketing

Season 2 Is Coming, Back On May 25th

A quick update from me.  36 episodes in (thank you so much for all your support!) and I am taking a short pause to come back with sharper episodes and even better topics. Season 2 launches on the 25th of May.  In the meantime, get in touch if you want to work together, have a story for the show, or just want to say hello. Email: leonora@lrbcreative.com [leonora@lrbcreative.com] Follow along: https://www.linkedin.com/feed/ [https://www.linkedin.com/feed/]https://www.linkedin.com/in/leonora-brebner-90817413b/ [https://www.linkedin.com/in/leonora-brebner-90817413b/] Check out our website: https://www.lrbcreative.com/ [https://www.lrbcreative.com/] Sign up to the email newsletter: https://fullfatmarketing.substack.com/?r=4cq8g1&utm_campaign=pub-share-checklist [https://fullfatmarketing.substack.com/?r=4cq8g1&utm_campaign=pub-share-checklist]

How MrBeast Sold 1 Million Chocolate Bars Before Anyone Had Tasted One

MrBeast built Feastables into a $250 million chocolate brand in three years. No heritage. No legacy distribution. Just an audience primed before the product existed. In this episode I break down what the Feastables strategy teaches every food and drink founder about building demand before you build distribution. ⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show. And if you’re building a food, drink or hospitality brand and want help applying these strategies to your business, feel free to reach out at leonora@lrbcreative.com [leonora@lrbcreative.com] Follow along: https://www.linkedin.com/feed/ [https://www.linkedin.com/feed/]https://www.linkedin.com/in/leonora-brebner-90817413b/ [https://www.linkedin.com/in/leonora-brebner-90817413b/] Check out our website: https://www.lrbcreative.com/ [https://www.lrbcreative.com/] Sign up to the email newsletter: https://fullfatmarketing.substack.com/?r=4cq8g1&utm_campaign=pub-share-checklist [https://fullfatmarketing.substack.com/?r=4cq8g1&utm_campaign=pub-share-checklist] Disclaimer: Insights shared are based on Leonora’s experience with food and hospitality brands and are for educational purposes only. Results may vary.

Why People Pay $10 for a Croissant (And Ignore Yours) | Pricing Strategy

Why do people happily pay premium prices for some brands while ignoring cheaper alternatives?  In this episode of Full Fat Marketing, Leonora breaks down pricing psychology, perceived value, and why customers buy justification, not just products. A must-listen for founders, hospitality brands, bakeries, and anyone struggling with pricing. ⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show. And if you’re building a food, drink or hospitality brand and want help applying these strategies to your business, feel free to reach out at leonora@lrbcreative.com [leonora@lrbcreative.com] Follow along: https://www.linkedin.com/feed/ [https://www.linkedin.com/feed/]https://www.linkedin.com/in/leonora-brebner-90817413b/ [https://www.linkedin.com/in/leonora-brebner-90817413b/] Check out our website: https://www.lrbcreative.com/ [https://www.lrbcreative.com/] Sign up to the email newsletter: https://fullfatmarketing.substack.com/?r=4cq8g1&utm_campaign=pub-share-checklist [https://fullfatmarketing.substack.com/?r=4cq8g1&utm_campaign=pub-share-checklist] Disclaimer: Insights shared are based on Leonora’s experience with food and hospitality brands and are for educational purposes only. Results may vary.

Why Discounting Feels Amazing (Until It Kills Your Brand) | Marketing Strategy

Discounts can boost sales fast… but they can also train customers to never pay full price again.  In this episode of Full Fat Marketing, Leonora explains why discounting becomes addictive, how it hurts margins and brand value, and what smarter brands do instead to grow without constant promo codes. Ideal for founders, ecommerce brands, restaurants, and marketers. ⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show. And if you’re building a food, drink or hospitality brand and want help applying these strategies to your business, feel free to reach out at leonora@lrbcreative.com [leonora@lrbcreative.com] Follow along: https://www.linkedin.com/feed/ [https://www.linkedin.com/feed/]https://www.linkedin.com/in/leonora-brebner-90817413b/ [https://www.linkedin.com/in/leonora-brebner-90817413b/] Check out our website: https://www.lrbcreative.com/ [https://www.lrbcreative.com/] Sign up to the email newsletter: https://fullfatmarketing.substack.com/?r=4cq8g1&utm_campaign=pub-share-checklist [https://fullfatmarketing.substack.com/?r=4cq8g1&utm_campaign=pub-share-checklist] Disclaimer: Insights shared are based on Leonora’s experience with food and hospitality brands and are for educational purposes only. Results may vary.

Rude Health Marketing: How Healthy Food Became Cool

Healthy food branding used to feel like a punishment.  In this episode of Full Fat Marketing, Leonora breaks down how Rude Health made healthy food stylish, desirable, and culturally relevant. Perfect for founders, marketers, and food brands wanting to understand stronger branding and customer loyalty. ⭐ If you enjoyed the episode, please leave a rating and review, it helps more founders discover the show. And if you’re building a food, drink or hospitality brand and want help applying these strategies to your business, feel free to reach out at leonora@lrbcreative.com [leonora@lrbcreative.com] Follow along: https://www.linkedin.com/feed/ [https://www.linkedin.com/feed/]https://www.linkedin.com/in/leonora-brebner-90817413b/ [https://www.linkedin.com/in/leonora-brebner-90817413b/] Check out our website: https://www.lrbcreative.com/ [https://www.lrbcreative.com/] Sign up to the email newsletter: https://fullfatmarketing.substack.com/?r=4cq8g1&utm_campaign=pub-share-checklist [https://fullfatmarketing.substack.com/?r=4cq8g1&utm_campaign=pub-share-checklist] Disclaimer: Insights shared are based on Leonora’s experience with food and hospitality brands and are for educational purposes only. Results may vary.