Network In Action Podcast

Cheri Tree - B A N K - NIA Speaker Series 2026-04-22

Network in Action Speaker Series: Unlocking Influence with the B.A.N.K. Methodology In this Network in Action Speaker Series, Cheri Tree introduces the powerful B.A.N.K. methodology, a science-based framework designed to decode human behavior and dramatically improve sales, communication, and influence. As a globally recognized expert in influence intelligence and founder of Codebreaker Technology, Cheri explains how understanding personality-driven buying behaviors can transform the way you connect, communicate, and convert prospects into clients. Rethinking Sales: From Numbers to People This session challenges traditional sales thinking by shifting the focus from volume and rejection to human behavior and alignment. Instead of relying on outdated strategies, Cheri demonstrates that aligning your communication style with a buyer’s personality can: * Increase closing rates * Reduce friction in conversations * Create stronger, more authentic connections Key Insight: Sales is not a numbers game—it’s a people game. The Four B.A.N.K. Personality Types Cheri introduces four distinct personality types that drive decision-making: * Blueprint – Structured, detail-oriented, and risk-averse * Action – Fast-paced, results-driven, and competitive * Nurturing – Relationship-focused, empathetic, and collaborative * Knowledge – Analytical, data-driven, and logical Understanding these types allows you to tailor your message for maximum impact. Why Personality Alignment Matters One of the most powerful insights shared in this session is the impact of personality alignment on sales outcomes: * 18% success rate when personalities are mismatched * 82% success rate when communication is aligned This dramatic difference highlights the importance of speaking your customer’s “language”. Influence Over Sales Cheri emphasizes a modern approach to business: Replace “selling” with “influencing.” By focusing on influence, professionals can: * Build trust faster * Create meaningful conversations * Drive decisions without pressure or manipulation Cracking the Code in 90 Seconds The B.A.N.K. system enables you to identify a customer’s personality code in under 90 seconds, allowing you to: * Adjust your communication in real time * Increase engagement instantly * Improve conversion rates with minimal effort Real-World Applications This methodology extends far beyond sales and can be applied to: * Networking – Build stronger, faster connections * Referrals – Improve quality and conversion * Client Relationships – Deepen trust and retention * Hiring – Identify the right fit for roles * Marketing – Personalize messaging at scale * Leadership – Communicate effectively with teams Leveraging AI for Scalable Influence Cheri also highlights how AI and digital tools can amplify the B.A.N.K. system by enabling: * Personalized communication at scale * Automated personality insights * Data-driven decision-making This combination of human psychology and technology creates a powerful advantage in today’s AI-driven world. From Struggle to Success Cheri shares her personal journey from a struggling sales professional to a multi-million dollar earner, proving that: Mastering human behavior—not just sales tactics—is the key to exponential growth. Who Should Attend? This session is ideal for: * Entrepreneurs * Sales professionals * Business owners * Leaders and executives Anyone looking to increase conversions, build stronger relationships, and future-proof their success will benefit from this powerful framework. Learn how to crack the code of influence and turn every interaction into an opportunity.

Robert Ficken - Unlocking Sales Growth Through Intentional Networking & Referrals - NIA Sales Mastery 2026-04-15

In this Network in Action Sales Mastery session, Rob Ficken shares practical insights on how to take control of the sales process using the Sandler methodology. Drawing from his journey from oil and gas engineer to trusted advisor for major organizations, Rob breaks down the common pitfalls sales professionals face and explains how traditional selling approaches often lead to stalled deals and lost opportunities. Through interactive exercises and real-world examples, this session explores the critical differences between buyer and seller behaviors, revealing why many sales conversations result in ghosting or indecision. Rob introduces a structured, system-driven approach to selling that emphasizes qualification, trust-building, and clear communication to improve outcomes. Key Topics Covered * Understanding the buyer-seller dynamic and why buyers often control the process * Identifying and overcoming common sales challenges, including objections and ghosting * The importance of a structured sales system for consistency and efficiency * How premature presentations lead to lost deals and free consulting * The role of emotional drivers and pain in decision-making * Implementing the Sandler framework, including upfront contracts and deep qualification * Strategies to improve prospecting, close rates, and long-term client relationships This session is ideal for sales professionals, business owners, and anyone looking to refine their sales strategy, eliminate inefficiencies, and build a more predictable and effective sales process. Learn how to qualify hard, close easy, and transform the way you approach every sales conversation. Learn more about Robert here: https://www.networkinaction.com/index.php/profile/10299-sandler-sales-training-robert-ficken [index.php/profile/10299-sandler-sales-training-robert-ficken] Find your Network In Action group here: https://www.networkinaction.com/index.php/find-a-group [index.php/find-a-group] Start your business networking franchise here: https://franchise.networkinaction.com/ [https://franchise.networkinaction.com/]

Scott Talley - An AI Mastermind - NIA's Network With The Nations - April 1st, 2026

How AI Is Transforming Business Operations & Driving Growth Discover how entrepreneurs, developers, and business owners are leveraging AI tools to automate operations, increase efficiency, and scale their businesses faster than ever before. This discussion highlights real-world use cases of AI-powered workflows that are reshaping how modern businesses operate. Real-World Applications of AI Explore how AI is being used to streamline and optimize key business functions, including: * Marketing automation for faster, more targeted campaigns * SEO optimization to improve visibility and rankings * Sales systems that nurture and convert leads automatically * Custom-built dashboards for real-time business insights AI Tools Powering Modern Workflows Learn how platforms like ChatGPT, Claude, and emerging AI solutions are transforming everyday business tasks, such as: * Content creation at scale * Customer communication and support * Lead generation and qualification * Automated follow-ups and engagement Hear firsthand experiences from professionals who are replacing manual processes, reducing operational costs, and building AI-driven systems that function like digital employees. AI Strategies for Beginners & Non-Technical Users This session also provides practical, easy-to-implement strategies for those without a technical background. Learn how to apply AI without coding skills and still achieve powerful results. * AI governance and responsible implementation * Business transformation through automation * Measuring automation ROI * Staying competitive in a rapidly evolving digital landscape Whether you're a small business owner, marketer, or tech professional, this conversation offers valuable insights into how AI is reshaping the future of work and unlocking new opportunities for growth. Get Connected & Take the Next Step * Find your Network In Action group [https://www.networkinaction.com/index.php/find-a-group] * Start your business networking franchise [https://franchise.networkinaction.com/]

Lisa McClease Kelly - Who Not How - Network In Action Speaker Series - March 25th, 2026

Unlock Exponential Growth with the “Who Not How” Mindset Learn how to unlock exponential growth in your business by shifting your mindset from “How can I do this?” to “Who can do this for me?”. In this session, Lisa McClease Kelly breaks down the powerful concepts from the book “Who Not How” by Dan Sullivan and Dr. Benjamin Hardy, showing how delegation, partnerships, and leveraging expertise can transform your productivity and results. Through real-world examples, Lisa shares how she successfully manages multiple businesses, properties, and responsibilities by relying on a strong network of “who’s”—including assistants, marketing teams, financial experts, and operational support. Discover how focusing on your unique abilities while outsourcing everything else can: * Reduce burnout * Increase efficiency * Create more freedom in your life What You’ll Learn * How to identify tasks you should stop doing * How to find the right people to support your goals * How to build scalable systems that don’t rely solely on you * How to become a valuable “who” for others while building your own expert team This session also includes practical exercises to help you rethink how work gets done and implement strategies that allow your business to grow faster—with less effort. Whether you’re an entrepreneur, business owner, or professional looking to scale, this conversation will empower you to achieve more by doing less. Learn More & Get Connected * Learn more about Lisa McClease Kelly [https://www.networkinaction.com/index.php/profile/4392community-builder-lisa-mcclease-kelly] * Find your Network In Action group [https://www.networkinaction.com/index.php/find-a-group] * Start your business networking franchise [https://franchise.networkinaction.com/]

Alan Bennett - Selling Smarter With D.I.S.C - NIA Sales Mastery - March 18th 2026

Learn to Sell More Effectively with the DISC Framework Learn how to sell more effectively by understanding human behavior through the DISC framework. In this session, Alan Bennett breaks down the fundamentals of DISC and explains how adapting your communication style to match your buyer’s behavior can dramatically increase your sales success. Discover why traditional selling methods miss up to 75% of potential buyers and how speaking in your own “language” can limit your results. This training introduces a smarter approach—behavioral style selling—focused on aligning with how people think, decide, and communicate. You’ll gain practical insights into the four DISC personality types: * Dominance * Influence * Steadiness * Compliance You will also learn how to identify these styles in real-world scenarios and tailor your messaging, build trust, and present solutions in ways that resonate with each type of buyer. This session also covers how to read behavioral cues, adapt your sales approach in real time, and build stronger relationships through consistency, credibility, and connection. Whether you’re in sales, business development, or leadership, these strategies will help you communicate more effectively and close more deals.