Sofa Broker

The Cold Call Formula - Alexander Zakharin | Sofa Broker #37

Dan and Solly go international for the first ever Zoom episode with New York luxury real estate agent and Owning Manhattan star Alex Zakarin. From 5AM runs through Manhattan blizzards to million-dollar listings, cold calling, social media strategy, and the reality of selling luxury property in New York City, this episode is packed with raw insight into modern real estate. Alex shares his journey from Russia to NYC, working with the Serhant team, building over 1 million followers across TikTok and Instagram, and why most agents fail because they stop making calls. Interact with Alex: - Instagram: https://www.instagram.com/alexander_zakharin/ - LinkedIn: https://www.linkedin.com/in/alexander-zakharin-6a707646 Interact with Daniel: - Instagram: https://www.instagram.com/danielsofabroker/ - LinkedIn: https://www.linkedin.com/in/daniel-mcpeake/ Interact with Solly: - Instagram: https://www.instagram.com/solly_realestate/ - LinkedIn: https://www.linkedin.com/in/solly-strickland-65541b75/ Get in touch and follow us here: - Instagram: https://www.instagram.com/sofabrokerpod/ - TikTok: https://www.tiktok.com/@sofabroker - X: https://twitter.com/sofabrokerpod You can also watch / listen here: - Spotify: https://open.spotify.com/show/6Y2hK9sWEUgmj6TO8VYGYL - Apple Podcasts: https://podcasts.apple.com/us/podcast/sofa-broker/id1698842954 - Amazon Podcasts: https://music.amazon.co.uk/podcasts/3d6c83f1-926f-4c99-9b50-757b2dcbeec9/sofa-broker

The Truth About Global Listings | Sofa Broker #36

We break down the truth behind “global” real estate agents and why chasing overseas listings could be costing you money. From Marbella villas to local high street homes, we explore the difference between real business and “lifestyle” agency, the power of referrals, and why successful agents focus on what they can actually control. If you’re in property or thinking of going global, this is a must-listen. Interact with Daniel: - Instagram: https://www.instagram.com/danielsofabroker/ - LinkedIn: https://www.linkedin.com/in/daniel-mcpeake/ Interact with Solly: - Instagram: https://www.instagram.com/solly_realestate/ - LinkedIn: https://www.linkedin.com/in/solly-strickland-65541b75/ Get in touch and follow us here: - Instagram: https://www.instagram.com/sofabrokerpod/ - TikTok: https://www.tiktok.com/@sofabroker - X: https://twitter.com/sofabrokerpod You can also watch / listen here: - Spotify: https://open.spotify.com/show/6Y2hK9sWEUgmj6TO8VYGYL - Apple Podcasts: https://podcasts.apple.com/us/podcast/sofa-broker/id1698842954 - Amazon Podcasts: https://music.amazon.co.uk/podcasts/3d6c83f1-926f-4c99-9b50-757b2dcbeec9/sofa-broker

Passion over Polish | Sofa Broker #35

Dan and Solly dive into what really drives success in estate agency - and why it’s not polished marketing or flashy property videos. Drawing on nearly 30 years of experience, they explore how authenticity, confidence, and understanding people matter far more than trying to be the “perfect” agent. From pitching multi-million pound homes in Kent to taking on smaller listings with the same energy, the conversation reveals why passion and consistency win instructions. They also break down the difference between referrals and co-agency, the evolving role of social media in property sales, and how great agents focus on moving clients forward - not just selling houses. Perfect for estate agents, property professionals, or anyone interested in the realities of the UK housing market. Interact with Daniel: - Instagram: https://www.instagram.com/danielsofabroker/ - LinkedIn: https://www.linkedin.com/in/daniel-mcpeake/ Interact with Solly: - Instagram: https://www.instagram.com/solly_realestate/ - LinkedIn: https://www.linkedin.com/in/solly-strickland-65541b75/ Get in touch and follow us here: - Instagram: https://www.instagram.com/sofabrokerpod/ - TikTok: https://www.tiktok.com/@sofabroker - X: https://twitter.com/sofabrokerpod You can also watch / listen here: - Spotify: https://open.spotify.com/show/6Y2hK9sWEUgmj6TO8VYGYL - Apple Podcasts: https://podcasts.apple.com/us/podcast/sofa-broker/id1698842954 - Amazon Podcasts: https://music.amazon.co.uk/podcasts/3d6c83f1-926f-4c99-9b50-757b2dcbeec9/sofa-broker

What Will Actually Sell in 2026 | Sofa Broker #34

The Sofa Broker Podcast Episode 34 - 'What Will Actually Sell in 2026' Hosted by real estate tycoons Daniel McPeake and Solly Strickland. Welcome to 2026 and the first Sofa Broker of the new year. Dan and Solly kick things off with a candid, no-nonsense discussion about the property market, why 2025 felt stuck, and why realism beats doom-mongering. From the myth of mass exoduses to Dubai to the rise of honesty, education, and experience-led living, this episode dives into what actually moves the dial. A sharp, funny, and refreshingly blunt take on where the market’s heading—and how brokers (and sellers) should adapt this year. Interact with Daniel: - Instagram: https://www.instagram.com/danielsofabroker/ - LinkedIn: https://www.linkedin.com/in/daniel-mcpeake/ Interact with Solly: - Instagram: https://www.instagram.com/solly_realestate/ - LinkedIn: https://www.linkedin.com/in/solly-strickland-65541b75/ Get in touch and follow us here: - Instagram: https://www.instagram.com/sofabrokerpod/ - Facebook: https://www.facebook.com/p/Sofa-Broker-61584876651842/ - TikTok: https://www.tiktok.com/@sofabroker - X: https://twitter.com/sofabrokerpod You can also watch / listen here: - Spotify: https://open.spotify.com/show/6Y2hK9sWEUgmj6TO8VYGYL - Apple Podcasts: https://podcasts.apple.com/us/podcast/sofa-broker/id1698842954 - Amazon Podcasts: https://music.amazon.co.uk/podcasts/3d6c83f1-926f-4c99-9b50-757b2dcbeec9/sofa-broker

Sofa Broker's Christmas Vacation | Sofa Broker #33

The Sofa Broker Podcast Episode 33 - 'Sofa Broker's Christmas Vacation' Hosted by real estate tycoons Daniel McPeake and Solly Strickland. Solly and Daniel return for a festive, free-flowing Christmas special packed with nostalgia, questionable opinions, and plenty of chaos. The episode covers Christmas films, darts, childhood memories, boarding school tales, and a festive property-guessing game featuring iconic homes from Elf and Love Actually. A proper Sofa Broker Christmas—rambling, opinionated, and unapologetically off-script. Interact with Daniel: - Instagram: https://www.instagram.com/danielsofabroker/ - LinkedIn: https://www.linkedin.com/in/daniel-mcpeake/ Interact with Solly: - Instagram: https://www.instagram.com/solly_realestate/ - LinkedIn: https://www.linkedin.com/in/solly-strickland-65541b75/ Get in touch and follow us here: - Instagram: https://www.instagram.com/sofabrokerpod/ - TikTok: https://www.tiktok.com/@sofabroker - X: https://twitter.com/sofabrokerpod You can also watch / listen here: - Spotify: https://open.spotify.com/show/6Y2hK9sWEUgmj6TO8VYGYL - Apple Podcasts: https://podcasts.apple.com/us/podcast/sofa-broker/id1698842954 - Amazon Podcasts: https://music.amazon.co.uk/podcasts/3d6c83f1-926f-4c99-9b50-757b2dcbeec9/sofa-broker