The Other 21

Sports Sponsorship: There's Science but it Also Has to Feel Right

In this episode of The Other 21, we're joined by Elliott Bundy [https://www.linkedin.com/in/elliott-bundy-36b6b2a/], Acrisure's Chief Communications and Brand Officer. In 2021, Acrisure embarked on an ambitious sports and entertainment sponsorship initiative in an effort to fortify their consumer facing brand. Today, Acrisure's sponsorship portfolio includes naming rights of an NFL stadium, an arena, music and entertainment venues, and a college basketball tournaments. In this episode, Mr. Bundy walks us through why they decided to invest in their sponsorship strategy and how they'll continue to evaluate opportunities in the future. This is a must listen for anyone in the business of selling and buying sponsorships.

Content workflows that win

In this episode, hosts Brian Landau and Eric Herd explore the often-overlooked realm of workflows in the media, sports, and entertainment industry with their guest, Jessica Storry, the co-founder and CEO of StockPress, a digital file management software. Jessica shares insights into the challenges faced during her time running a digital agency, emphasizing the importance of efficient workflows in client-facing sales and execution processes. The conversation delves into scenarios involving content creation, asset management, and collaboration between internal and external teams. Eric, drawing from his experience as a digital publisher, highlights the evolving landscape of affiliate marketing in various publishing verticals, particularly in sports betting and gaming. He underscores the significance of understanding workflows for successful implementation in affiliate marketing, a trend he observes gaining momentum. Jessica, shifting the focus, discusses the changing dynamics of team collaboration. She emphasizes the growing trend of external experts being seamlessly integrated into internal teams, emphasizing the benefits of fractional hiring for specialized skills. Overall, the episode provides a comprehensive exploration of workflows in the dynamic media and entertainment industry.

We Realized that Ads are Crappy

Welcome to the latest episode of The Other 21. Today, we're talking with Teddy Jawde, the Cofounder and Chief Product Officer of Yieldmo. In this episode, we'll uncover the fascinating story of Yieldmo, how they work with content creators, and their quest to improve the ad experience. Yieldmo isn't your typical ad platform. While the ad industry is vast and sometimes confusing, Yieldmo stands out by collaborating with content creators, from renowned publishers like Sports Illustrated and The New York Times to emerging CTV and content creators. They specialize in helping these creators optimize their content for ads and connect them with advertisers to maximize the impact of their campaigns. What sets Yieldmo apart is their dedication to enhancing the ad experience. Many of us have encountered ads that just feel out of place and ineffective. Yieldmo's secret sauce lies in their partnership with content creators and advertisers to craft ad experiences that truly resonate with the audience. Teddy discusses how sports and entertainment publishers are adapting to the changing landscape of digital monetization. Traditional brands have faced challenges as new platforms emerged, while smaller, internet-savvy creators have thrived. The podcast explores the evolving dynamics of monetization and the critical role advertising plays in supporting content creators. Eric Herd, The Other 21's cohost, recalls how Yieldmo's ad format lab served as an inspiration for his own endeavors to innovate in the industry. Teddy explains how the ad format lab came into existence and evolved into a hub for experimentation and innovation, unleashing creative potential and defying conventional constraints. Looking ahead, the discussion takes a glimpse into the future of ad formats. Teddy envisions a world where creative integration becomes even more tailored, interactive, and adaptive. He sees AI and data processing driving this transformation, creating ads that are more engaging and user-centric, such as interactive prop bets during a live sports event. Join us in this episode as we uncover the story of Yieldmo and the exciting possibilities that lie ahead in the ever-evolving landscape of ad tech. Don't miss this insightful conversation about the future of advertising creativity and monetization.

The Influencer Marketing Opportunity in Sports and Entertainment

Join us in this insightful episode as we delve into the dynamic world of influencer marketing and the evolving landscape of the creator economy. Our hosts, Brian Landau and Eric Herd, sit down with Ryan Schram, President and COO of IZEA, a leading player in the influencer marketing industry. In this candid conversation, Ryan shares his expertise on how top media, entertainment, and sports brands are winning in the 21 hours of the day when live events are not happening. He provides valuable insights into influencer marketing, its evolution from social media sponsorship, and the challenges brands face in navigating this space. They discuss the multifaceted nature of influencer campaigns, exploring topics like influencer selection, content creation, channel distribution, and the critical factor of authenticity. Ryan also highlights the significance of understanding the target audience and setting clear Key Performance Indicators (KPIs) to measure campaign success. They also explore the role of influencer marketing in the sports and entertainment industry, examining how teams and leagues can adapt to the changing landscape and leverage influencers for long-term growth. Tune in to gain a deeper understanding of how influencer marketing is reshaping the marketing landscape and what it means for businesses and consumers alike.

Earned Media is Undervalued in Sports

Jon Schwartz [https://www.linkedin.com/in/jonschwartz1/] is an adjunct professor in the Tisch Institute for Global Sport at New York University (NYU). He has taught undergraduate and graduate courses at night since 2016 and has mentored students from all over the world –helping them make the transition to the work force. Prior to teaching at NYU, Schwartz was most recently senior vice president, communications, marketing, digital and social for the 127-year-old Big Ten Conference – reporting directly to the Commissioner – with accountability to the Chancellors, Presidents, and Athletic Directors of all the conference’s member institutions. He oversaw a team of communications, brand, digital/social media professionals responsible for the reputation the Big Ten. Jon gives a masterclass on conference realignment from the lens of a practitioner connected to NCAA sports. Prior to joining the Big Ten Conference, Schwartz served as senior vice president – communications and public affairs at the National Football League, where he led the League’s strategic communications efforts – including executive and internal communications.