The Weekly BrieCap

Google Ads Partner Program and Google My Business, New Facebook Projects, Yelp Ads and Birds of Prey SEO

Brie E Anderson [https://brieeanderson.com/] covers the top digital marketing stories between Feb 10 and 15, 2020.   All stories covered: http://bit.ly/briecap7-flip [https://www.youtube.com/redirect?event=video_description&v=27wmba0yeZU&redir_token=Q8oBl1wwCwiOcxoH1K1FwW5bDMp8MTU4MzYxMDA2NkAxNTgzNTIzNjY2&q=http%3A%2F%2Fbit.ly%2Fbriecap7-flip]    * Google Partners Requirement Updates to $20,000 in spend every 90 days, 1/2 of all admins have to be certified and all accounts must follow Google's "recommendations"  * California going after Google and Food-Delivery services for taking customers from under restaurants without their consent.   * Facebook acquires Scape Tech, a visual positioning service but doesn't comment on their intentions with the tech.    * Facebook launches experimental app Hobbi. Hobbi allows users to sort and store photos of their Do-It-Yourself projects.   * Yelp rolls out video-centric Showcase ads and Store Visits Attribution.   * Warner Brothers has to change the name of their latest movie to Harley Quinn: Birds of Prey because organic searches didn't convert ticket sales.   Follow Brie on Twitter: http://bit.ly/briecapTW [https://www.youtube.com/redirect?event=video_description&v=27wmba0yeZU&redir_token=Q8oBl1wwCwiOcxoH1K1FwW5bDMp8MTU4MzYxMDA2NkAxNTgzNTIzNjY2&q=http%3A%2F%2Fbit.ly%2FbriecapTW]Connect with Brie on LinkedIn: http://bit.ly/briecap-LI [https://www.youtube.com/redirect?event=video_description&v=27wmba0yeZU&redir_token=Q8oBl1wwCwiOcxoH1K1FwW5bDMp8MTU4MzYxMDA2NkAxNTgzNTIzNjY2&q=http%3A%2F%2Fbit.ly%2Fbriecap-LI]

Reddit on the Rise, Affects of Chrome Ad Blockers, Facebook One-Notification API, Reviewers Hub

Brie E Anderson [https://brieeanderson.com] (me!) talks about the hottest digital marketing news between Feb 3 and 8, 2020.    All the articles referenced: http://bit.ly/briecap6-flip [https://www.youtube.com/redirect?event=video_description&v=-iRsYcVHoEA&redir_token=xn-YQtzzzgrJF_1Zv5rZ8Dy7MWN8MTU4MzU0MDk4M0AxNTgzNDU0NTgz&q=http%3A%2F%2Fbit.ly%2Fbriecap6-flip]  Reddit is gaining ad spend and secured a partnership with Tagboard, which allows Reddit posts to be used during TV broadcasts Chrome's next update will come with more ad-blocking rules... Most of which will affect YouTube ad placements Facebook has a one-time notification API in beta to allow pages to reach out to users once for up to a year after their initial opt-in Tripadvisor rolls out "Reviewers Hub" for restaurant owners to manage and reply to online reviews all in one place Dan Shure spots a major hiccup in the Baby Nut Super Bowl campaign and I cover what we can learn from it   My Podcast with Brian Fanzo, the Digital Futurist [http://brianfanzo.com/]: isocialfanz.com/podcast Follow Dan: twitter.com/dan_shure Follow Heather: twitter.com/HeatherPhysioc   Let's connect on LinkedIn: http://bit.ly/briecap-LI [https://www.youtube.com/redirect?event=video_description&v=-iRsYcVHoEA&redir_token=xn-YQtzzzgrJF_1Zv5rZ8Dy7MWN8MTU4MzU0MDk4M0AxNTgzNDU0NTgz&q=http%3A%2F%2Fbit.ly%2Fbriecap-LI] Follow me on Twitter: http://bit.ly/bries-yt [https://www.youtube.com/redirect?event=video_description&v=-iRsYcVHoEA&redir_token=xn-YQtzzzgrJF_1Zv5rZ8Dy7MWN8MTU4MzU0MDk4M0AxNTgzNDU0NTgz&q=http%3A%2F%2Fbit.ly%2Fbries-yt]

Snapchat's Bitmoji TV, Wordpress 5.4 Update, Jumpshot Data Shuts Down, LinkedIn Updates and the Twitter at the Superbowl!

In this episode, Brie E Anderson [https://brieeanderson.com/] (me!) covers the major digital marketing news from January 26 to February 1, 2020.   The stories covered can be found here: http://bit.ly/flip-brie-5 [https://www.youtube.com/redirect?v=VW1Wl1vt7jk&redir_token=L8PFXpK5mipMzl6LWPo7dt3v_RJ8MTU4MzUzMzU0NEAxNTgzNDQ3MTQ0&event=video_description&q=http%3A%2F%2Fbit.ly%2Fflip-brie-5]  * Snapchat released Bitmoji TV -  what is it and why did they do it?  * Jumpshot is shutting down - why? What's gonna happen next?  * LinkedIn hits 675 million users AND adds Elevate to company pages - engagement is on the rise. How can we tap into that?  * Wordpress 5.4 will lazy load all images - why? * Google Meena - Google's chatbot is more human than most, but why are they tapping into chat? * Tweets are going to be printed on confetti for the Superbowl - why?  Thanks for tuning into Weekly Briecap! Join me every Monday - subscribe to get notifications. Let's connect on LinkedIn: http://bit.ly/briecap-LI [https://www.youtube.com/redirect?v=VW1Wl1vt7jk&redir_token=L8PFXpK5mipMzl6LWPo7dt3v_RJ8MTU4MzUzMzU0NEAxNTgzNDQ3MTQ0&event=video_description&q=http%3A%2F%2Fbit.ly%2Fbriecap-LI] Follow me on Twitter: http://bit.ly/briecapTW [https://www.youtube.com/redirect?v=VW1Wl1vt7jk&redir_token=L8PFXpK5mipMzl6LWPo7dt3v_RJ8MTU4MzUzMzU0NEAxNTgzNDQ3MTQ0&event=video_description&q=http%3A%2F%2Fbit.ly%2FbriecapTW]

YouTube in the SERP, Pinterest over Snapchat, LinkedIn Live and January 2020 Core Update

Brie E Anderson [http://brieeanderson.com/] (me!) covers Digital Marketing News from Jan 13 - 19, 2020.   Stories Covered: http://bit.ly/flip-brie3 [https://www.youtube.com/redirect?event=video_description&v=j6NcC8XN8kU&redir_token=MwePN2DmdXcLY8TflAjDWKruhvl8MTU4MzU0MDQxN0AxNTgzNDU0MDE3&q=http%3A%2F%2Fbit.ly%2Fflip-brie3]  * In this video, I talk about YouTube showing up in the Search Engine Result Pages more often than Wikipedia and what that should mean for your content marketing plans.   * I also touch on the roll-out of some new LinkedIn features (including LinkedIn Live) for pages and why I think that LinkedIn may be shifting some focus to the little man.   * I talk Pinterest and why I believe it is an untapped market,  ESPECIALLY after passing Snapchat in user numbers.   * I go into what little is known about the January 2020 Core Update from Google and some best practices when it comes to dealing with Core Updates.   * Lastly, I cover a story in which a TikTok video led to many negative reviews on Google for a doctor and what that doc's plan of action should be.   Follow me on Twitter: http://bit.ly/briecapTW [https://www.youtube.com/redirect?event=video_description&v=j6NcC8XN8kU&redir_token=MwePN2DmdXcLY8TflAjDWKruhvl8MTU4MzU0MDQxN0AxNTgzNDU0MDE3&q=http%3A%2F%2Fbit.ly%2FbriecapTW] Let's connect on LinkedIn: http://bit.ly/briecap-LI [https://www.youtube.com/redirect?event=video_description&v=j6NcC8XN8kU&redir_token=MwePN2DmdXcLY8TflAjDWKruhvl8MTU4MzU0MDQxN0AxNTgzNDU0MDE3&q=http%3A%2F%2Fbit.ly%2Fbriecap-LI]

IG Removes IGTV, Featured Snippet Deduplication, Twitter TV Reminders, Digital Marketing Spend

Brie E Anderson [https://brieeanderson.com/] (me!) goes over the digital marketing news from January 20th to 26th.  It was a crazy week in digital with major Google Updates, Instagram removing IGTV from the home screen, and a new way for retailers to monetize their data.   Read all of the stories I reference here: http://bit.ly/Briecap4Flip [https://www.youtube.com/redirect?redir_token=cz97JgN3ns4uYBvdeDCvC7WRD_Z8MTU4MzUzMjk5N0AxNTgzNDQ2NTk3&q=http%3A%2F%2Fbit.ly%2FBriecap4Flip&v=Gl4VshrSthk&event=video_description] * Instagram Removes IGTV from the Home Screen  * Google Deduplicates of Featured Snippets on Page 1 * 43% of Digital Ad Spend is on Google and Facebook * Twitter Updates TV Reminder Buttons  * Outside Digital: Merkle Starts New Company to Help Retailers Profit off of Customer Data   Let's connect on LinkedIn: http://bit.ly/briecap-LI [https://www.youtube.com/redirect?redir_token=cz97JgN3ns4uYBvdeDCvC7WRD_Z8MTU4MzUzMjk5N0AxNTgzNDQ2NTk3&q=http%3A%2F%2Fbit.ly%2Fbriecap-LI&v=Gl4VshrSthk&event=video_description] Follow me on Twitter: http://bit.ly/briecapTW [https://www.youtube.com/redirect?redir_token=cz97JgN3ns4uYBvdeDCvC7WRD_Z8MTU4MzUzMjk5N0AxNTgzNDQ2NTk3&q=http%3A%2F%2Fbit.ly%2FbriecapTW&v=Gl4VshrSthk&event=video_description] Want to work together? http://bit.ly/briecapSITE [https://www.youtube.com/redirect?redir_token=cz97JgN3ns4uYBvdeDCvC7WRD_Z8MTU4MzUzMjk5N0AxNTgzNDQ2NTk3&q=http%3A%2F%2Fbit.ly%2FbriecapSITE&v=Gl4VshrSthk&event=video_description]