The Wildfire Logbook

We didn’t have a blueprint. Just a belief that good stories, good spirits, and good people could create something worth sharing.The Wildfire Logbook is a behind-the-scenes podcast chronicling the messy, magical journey of building an adventurous gin brand from the ground up. Hosted by Wildfire Gin storyteller Jimmy McLellan, each entry dives into the real-time chaos, creative pivots, and small wins that are shaping a brand fuelled by exploration, community, and a bit of rebellion.This isn’t your typical startup tale. There are no big funds, tidy investor decks, or polished PR campaigns here. Just honest stories about what it actually takes to bring a wild idea to life – from late-night bottling sessions and bold botanical experiments to the moments of doubt (and celebration) that come with every new release.If you’re into building things your own way, chasing ideas into the unknown, and pouring drinks with stories behind them – you’re in the right place.Light a fire. Pour a dram. And let’s see where this story goes.