Walk and Talk w/ Dan Watkins

Building your ICP list | GTM Engine - Part 2 | For leaders

5 min · 18. maj 2026
episode Building your ICP list | GTM Engine - Part 2 | For leaders cover

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⁠[Get access to all videos] [https://www.youtube.com/playlist?list=PL62NpWDTcBWVBsyuoyT7hPa6InwzBneA8] | Book a meeting with Dan⁠ [https://content.databased.com/revenue-consulting-and-sales-recruiting] Dan is walking through step 3 of building a vertically aligned, integrated go-to-market team. This one's about the contact list: who builds it, who owns it, and why getting CEO alignment on your ICP is what makes the whole thing work. Dan covers the exact math behind how many contacts each rep needs over a 3-month proving period, why it has to be marketing that picks the list and not sales, and how to run the cross-functional validation meeting that turns a draft list into one your sales team will actually trust and use. If you've been in a company where marketing built the list and sales ignored it, this is the episode where that problem gets fixed. This podcast is brought to you by DataBased. Your partner in building revenue teams that actually perform.

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44 episoder

episode The final step to a fully integrated go-to-market team | GTM Engine - Part 5 | For Leaders cover

The final step to a fully integrated go-to-market team | GTM Engine - Part 5 | For Leaders

⁠[Get access to all videos]⁠⁠ [https://www.youtube.com/playlist?list=PL62NpWDTcBWVBsyuoyT7hPa6InwzBneA8] ⁠⁠Book a meeting. [https://content.databased.com/revenue-consulting-and-sales-recruiting] Dan is wrapping up the five-part go-to-market series with the step most companies skip. This is the weekly cross-functional meeting that makes every other piece of the strategy accountable. Dan walks through who needs to be in the room and who shouldn't be yet, what metrics to track each week, how to use what you're learning to pivot across verticals, and when to start bringing the CEO in. He also walks through how this meeting evolves from weekly to monthly as the team builds trust and the system runs on its own. By the end of this series, you have a fully integrated, accountable go-to-market team. If you want help implementing it, the link to book a meeting with Dan is in the show notes. 00:00 | Full GTM framework recap 00:41 | Step 5: The weekly cross-functional meeting 01:53 | Who needs to be in the room 02:43 | What you track and how to pivot 04:19 | When the CEO joins and the rhythm evolves This podcast is brought to you by DataBased. Your partner in building revenue teams that actually perform.

8. juni 20265 min
episode How I led a company through the hardest year of my life | For your life cover

How I led a company through the hardest year of my life | For your life

> Book a meeting with Dan [https://content.databased.com/revenue-consulting-and-sales-recruiting] Dan is being unusually personal in this episode. He's sharing what got him through 2021, one of the hardest years of his life, while still trying to run a company. Dan talks through three things that made the difference: having his brother Dustin as a strong number two who could carry things when Dan couldn't, a therapist who challenged his thinking in ways he didn't expect, and the friends and family he eventually chose to be honest with. He also shares a story from 2008 that shaped how he thinks about having the right people around you long before a crisis ever arrives. The message throughout is simple: you're not the only one who's been there. Get the help. Don't rush it. 00:00 | What this episode is about00:53 | 2021: when everything hit at once02:35 | The 2008 moment that changed how I think about support03:59 | What actually helped: therapy04:43 | Being honest with the people around you This podcast is brought to you by DataBased. Your partner in building revenue teams that actually perform.

5. juni 20266 min
episode From manager to leader: how to actually develop your people | For your career cover

From manager to leader: how to actually develop your people | For your career

⁠> Book a meeting with Dan⁠ [https://content.databased.com/revenue-consulting-and-sales-recruiting] Dan is talking about one of the most expensive mistakes leaders make: spending big on training that never gets adopted. He has a four-step model that actually develops skills instead of just exposing people to them. Dan walks through why single events like sales kickoffs and consulting seminars fail (he's lost $500,000 to this lesson himself), the science behind real skill development from Peak by Anders Ericsson, and the four-step model that replaces the professor approach: teach, show, do, measure. He also covers what actually happened in the 15% of his organization that applied what they learned, and how to replicate that across your whole team. If you lead a team and want to stop watching enablement budget disappear without behavior change, this episode is the playbook. Book a meeting with Dan via the link in the show notes. This podcast is brought to you by DataBased. Your partner in building revenue teams that actually perform.

3. juni 20266 min
episode The sales outreach sequence | GTM Engine - Part 4 | For leaders cover

The sales outreach sequence | GTM Engine - Part 4 | For leaders

⁠[Get access to all videos]⁠⁠ [https://www.youtube.com/playlist?list=PL62NpWDTcBWVBsyuoyT7hPa6InwzBneA8] ⁠⁠Book a meeting with Dan. [https://content.databased.com/revenue-consulting-and-sales-recruiting] Dan is in part 4 of the five-part go-to-market series, and this is where sales finally takes over. When the list has been warmed and validated, outreach hits differently. Dan walks through the exact sales outreach sequence: how many contacts per rep per day, the 3-touch minimum that counts as a real outreach, the weekly-then-biweekly rhythm that spans 4 months, and the success benchmarks that tell you if it's working. He also covers what to look at when the numbers aren't there yet. This podcast is brought to you by DataBased. Your partner in building revenue teams that actually perform.

1. juni 20266 min