Go West in Korea: Spreading Tourism Beyond Seoul with Ruby James (Marketing Manager, Korea Tourism Organisation)

Unlocking Slow Travel: Why the Journey is the Destination

Paul Conroy explores how Byway are encouraging travellers to rethink the way they move through the world. Travelling more sustainably and more responsibly doesn't mean compromising on the experience, in fact it's quite the opposite. Slow down, take the scenic route, and suddenly you're seeing more of the world, not less. The journey stops being something to endure and starts being something to savour.

Unlocking Catalonia: Why the Best Tourists are Temporary Residents

Pilar Herrero Gomez explores Catalonia's refreshing approach to tourism, one built on harmony, respect and genuine connection. She unpacks the strategy of positioning tourists as temporary residents, encouraging visitors to feel part of the communities they enter rather than passing through them. It's a mindset shift that benefits everyone, travellers who leave with richer, more meaningful experiences, and communities whose culture and way of life are celebrated rather than disrupted.

Unlocking Sustainability: How Bluestone are Paving the Way

Marten Lewis explores how Bluestone National Park Resort in Wales has become the benchmark for sustainability in the travel and tourism sector. He explains how the most innovative and imaginative initiatives don't just protect the natural world around them, but sit at the very core of how a business operates, and why that approach is one every business needs to be learn about and embrace.

Future of Cruising: Innovation, Efficiency and the Ocean We Share

Christian Verhounig discusses how Ambassador Cruise Line are future-proofing the way their Cruise Lines. From biodigesters and maritime coatings to their anti-whaling programme, he explores how innovation and efficiency are at the heart of everything Ambassador Cruise Line do. Because delivering an extraordinary holiday and protecting the marine world they are a part of are not two separate ambitions. For Ambassador Cruise Line, they are one and the same.

Introduction to Season 3

A little chit chat to set us off on Season 3.