Gen ZEO Playbook
He ran away at 14, dropped out of high school, and became a Forbes 30 Under 30 founder building inside Roblox, Fortnite & Minecraft for Walmart and Tencent. Jordan Baker [https://www.linkedin.com/in/jordan-baker-4319bb225/] (co-founder of Event Games & Venture Partner at 161 Ventures) breaks down exactly how he turned a love for gaming into award-winning brand campaigns, and how YOU can break into the gaming industry without a degree or connections. In this episode you'll learn: → How brands like Walmart activate inside gaming worlds (Roblox, Fortnite, Minecraft) → The biggest mistakes traditional marketers make in gaming → What a 12-month apprenticeship looks like to break into gaming & venture → Why building games just for money is risky, and where the real opportunity is → How to position yourself as the bridge between brands and gaming culture Whether you want to launch a gaming startup, land brand deals, or just turn your obsession into a career, this episode is your playbook. Chapters: 00:00 – Intro & Jordan's story 01:38 – From dropout to Forbes 30 Under 30 03:45 – How he found his path through gaming communities 06:00 – What brands get wrong about gaming activations 13:00 – Breaking down the Walmart & Tencent campaigns 21:00 – How to break in without credentials or connections 27:40 – Should you build a game, agency, or join a studio? 31:08 – The next wave of gaming founders 33:12 – Outro Subscribe for more playbooks at the intersection of gaming, brands, AI & Gen Z entrepreneurship: https://www.youtube.com/@GenZEOPlaybook [https://www.youtube.com/@GenZEOPlaybook] gaming industry careers, Roblox brand activation, Forbes 30 under 30, gaming startup, Gen Z entrepreneur, gaming marketing, Fortnite brands, creator economy, startup podcast, how to break into gaming
38 episoder
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