Outside the Guide: Communicate Like a Professional

Benjie Hughes of Hopeless Marketing

Benjie Hughes of Hopeless Marketing swings into the podcast to share his experiences of being a founder wearing too many hats to his journey of helping those very same founders. As a marketing expert, he outlines the importance of optimizing conversions before increasing awareness, driving iterative improvement, and the discipline of being patient.

Outside the Guide: Compensation - Sales Commissions

Sales commission structures are varied and can easily become too complicated. Josh and Clay express the importance of keeping commissions simple. They dive into the details of several structures, their influence on sales staff motivations, and the outcomes they drive for the organization.

Special Guest: Clare Price of Octain Growth Systems

Marketing can get expensive fast! Clare Price of Octain Growth Systems visits the pod to discuss the work that needs to be done prior to allocating budget to paid advertising. She shares her perspective of the importance of understanding your customers values, motives, and how they are influenced. Also, call your customers!

Special Guest: Brian Dosal of Strety

Organizations can run EOS on paper and spreadsheets, but why not make it easier? Brian Dosal, Founder of Strety and EOS fanatic joins the pod to discuss his story to create great software for companies implementing EOS and why EOS tools are the hub of the software while other features are the spokes. Further, despite his intimate knowledge, why he chooses to work with an EOS Implementer.

Lessons from the Sessions: Q1 2026 Recap

Clay and Josh run on EOS and they have Measurables and Rocks. In this episode, they review their quarters in public including Rock completion and discuss what is working and what isn’t in their practices. They explore how to write better Rocks. Also, they reveal a new surprise about the podcast!