Raw C Founder: From One Container to Cracking America

The Neuroscience of Travel and Why It Makes You Think Better

What if travel wasn't just a reward for working hard, but one of the most powerful tools for improving how you think, make decisions, and perform? In this episode of Always Business Class, Steve Hui and Steve Pirie-Nally explore the neuroscience behind travel and why stepping away from your routine can sharpen creativity, improve judgment, and help you return with greater clarity. Together, they unpack why new environments force your brain out of autopilot, how short, frequent trips can be more powerful than one long holiday, and why business owners should think of travel as a performance reset rather than simply time off. From staycations and business class to Crystal Cruises and spontaneous walks through unfamiliar cities, this conversation challenges the way we think about travel and productivity. In This Episode * Why travel activates different parts of your brain * The science behind breaking out of autopilot * How travel improves creativity and decision-making * The four stages of a performance reset * Why shorter, more frequent trips can outperform long holidays * Staycations as an accessible performance tool * Removing friction through smarter travel * How travel experiences inspire better businesses * Why exploration helps you feel like you've lived longer * The philosophy behind "Redeeming Your Travel Dreams" Whether you're planning an overseas adventure or simply checking into a hotel across town, this episode offers a fresh perspective on using travel as an investment in your performance, wellbeing, and business. Chapters 00:00 Travel as a Performance Reset 01:22 Why Your Brain Needs New Environments 07:31 The Four Stages of the Travel Reset 09:30 Why Short Trips Can Be More Powerful 14:06 Lessons from Crystal Cruises 20:17 Removing Friction Through Better Travel 22:16 Can Travel Be Better Than Therapy? 24:26 Escaping Autopilot Through Exploration 27:28 Redeeming Your Travel Dreams 30:39 The Blueprint for Better Travel

Wonder, AI & Better Travel Experiences | Sarah Pirie-Nally on Curiosity, Innovation and Designing a Better Life

What if the biggest competitive advantage in business isn't AI, but curiosity? In this episode of Always Business Class, Steve Hui and Steve Pirie-Nally sit down with innovation strategist, author, speaker, and Wonder & Wonder founder Sarah Pirie-Nally to explore the intersection of technology, human behaviour, travel, and the power of wonder. Sarah shares lessons from her years leading innovation initiatives at Commonwealth Bank, her work helping organisations embrace emerging technologies, and why curiosity remains one of the most valuable skills in a rapidly changing world. The conversation explores how AI can become a genuine business advantage, why human-centred design matters more than ever, and how travel creates the pattern interrupts that lead to better ideas, stronger relationships, and happier lives. This is a conversation about innovation. About designing experiences people genuinely want. And about using technology to create more freedom, more creativity, and more meaningful travel experiences. Sarah Pirie-Nally Founder, Wonder & WonderAuthor, Speaker & AI Strategist Flights Club Membership https://iflyflat.com.au/membership/ [https://iflyflat.com.au/membership/] Accor Plus Explorer Membership https://www.accorplus.com/explorer-membership/ [https://www.accorplus.com/explorer-membership/] 00:00 Why Travel Activates Wonder 01:45 Meeting Sarah & The Origins of Wonder 04:10 Innovation, Curiosity & Better Questions06:45 From Corporate Innovation to AI Strategy 10:00 Why Businesses Need Wonder More Than Ever 12:05 AI Is Not Your Strategy 14:00 Understanding Human-Centred Design 17:05 Building Products People Actually Want 18:30 How Travel Changes The Way We Think 20:00 Pattern Interrupts & Everyday Wonder 23:00 AI, Customer Experience & Business Growth 26:10 Building Your Business Operating System 29:00 Creating A Second Brain For Teams 32:00 Using AI To Simplify Family Life 35:00 Buying Back Time With Technology 36:20 Why Travel Creates Better Humans 38:40 AI, Wonder & The Future Of Business

How to Fly Business Class on Everyday Spending

What if your groceries, fuel, Uber rides, takeaway coffees, and family expenses could fund your next holiday? In this episode of Always Business Class, the team sits down with travel and points expert Deena, founder of Committed to Collect, to unpack how everyday Australians can turn normal spending into free or heavily discounted travel experiences. After more than 30 years in the travel industry, including 25 years at Flight Centre, Deena shares the moment that completely changed how she viewed points, loyalty programs, and travel freedom. From redeeming more than $100,000 worth of flights in a single year to helping teenagers fly to Bali on points alone, this episode breaks down the psychology, systems, and practical strategies behind modern points collecting. If you've ever thought points were too complicated, only for big spenders, or just a “credit card game”, this conversation will completely shift your perspective. SponsorsFlights Club MembershipAccor Plus Explorer Membership In this episode: * How Deena redeemed over $102,000 worth of flights using everyday family spending * Why most Australians massively underuse their loyalty programs * The “Get Appy” method for simplifying point collection * Why points are not just for business travellers or high earners * How households can “triple stack” rewards across multiple systems * The emotional power of travel and family holidays * Why travel points can improve workplace wellbeing and reduce burnout * The difference between earning points and strategically using them * How teenagers are now flying internationally on points from normal spending habits * Why Dina believes holidays become “more affordable and more frequent” with points

Garage to Global: How Jane Lu Built Showpo and Why She Always Flies Business Class

What does it take to go from doing customs forms by hand at Australia Post to running a $100M+ global fashion brand? In this episode of Always Business Class, Steve Hui and Steve Pirie-Nally sit down with Jane Lu, founder of Showpo, to unpack the real story behind building a global brand from her parents' garage, why naivety is a founder's greatest asset, and how backing yourself is the only strategy that matters. They also get into delegation, content creation as a CEO, the aisle vs window seat debate, and why business class is the best investment a founder can make. We cover: * Why entrepreneurs need naivety to take the leap * How a trademark crisis nearly wiped out everything she built * Building Like Minded Bitches Drinking Wine to 180,000+ women * Why delegation changes everything * The aisle vs window seat debate, settled * What is still on the bucket list This is not just about travel. It is about building something you love and choosing to do it in style. Guest: Jane Lu Founder and CEO, Showpo Sponsors: Flights Club: https://iflyflat.com.au/membership/ [https://iflyflat.com.au/membership/] Accor Plus Explorer Membership: https://www.accorplus.com/explorer-members [https://www.accorplus.com/explorer-members]...

The Future of Travel: Why Subscription Is Taking Over | Henrik Berglind

What really makes a loyalty program work? It’s not just discounts.It’s not just points.And it’s definitely not just perks. In this episode of Always Business Class, we go behind the scenes of one of the most successful travel membership programs in the world. From rebuilding after COVID to scaling to 500,000 members, this conversation breaks down how loyalty, psychology, and experience design come together. We cover: * Why subscription is the future of travel * The psychology behind loyalty programs * How small group dining became a breakthrough feature * Why emotional connection beats transactional rewards * Lessons from relaunching a global program * How partnerships drive growth and retention * Why travel creates better ideas and better business outcomes * Practical travel hacks like choosing the best seat every time This is not just about travel. It’s about how great businesses build loyalty that lasts. Guest: Henrik Berglind - Accor Plus [https://au.linkedin.com/in/hberglind] Chapters 00:00 Business Class in the Sky & On the Ground 01:33 Behind the Loyalty Program Growth 02:56 30 Years in Hospitality 04:09 COVID & Industry Reset 05:33 Loyalty Program Relaunch 06:16 Winning Best Loyalty Relaunch 07:49 Real Value of Membership Benefits 08:46 Why Travel Sparks Better Ideas 09:40 The Power of Face-to-Face 11:14 Designing Dining Experiences 12:43 The “Small Group Dining” Breakthrough 12:58 Lessons from the Relaunch 14:22 Global Expansion of Benefits 15:02 Why Change Doesn’t Kill Businesses 17:03 Behavioural Science in Business 19:15 Boutique vs Large Hotel Experiences 20:27 From Discounts to Loyalty Culture 22:44 Building a Global Loyalty Ecosystem 26:17 Innovation & Scaling Challenges 27:22 48 Brands, One Ecosystem 28:35 Travel Habits & Seat Hacks 31:18 Subscription Model Explained 34:43 Reducing Decision Fatigue in Travel 36:23 The Future of Travel Curation 38:33 Partnerships & Experiences Strategy 41:58 Sales Channels & Growth 44:10 Key Benefits of Explorer Membership 46:27 Flights Club Explore Launch