How to Create a Winning Culture for Your Customers with Jordan Stansbury

How to Create a Winning Culture for Your Customers with Jordan Stansbury

She started injecting in the middle of a pandemic out of a single rented room, and four years later she was running a five room storefront with a full team and a name everyone in Clark County knows. Jordan Stansbury launched her practice in 2020 and by 2023 knew the brand needed to change. Juicy Aesthetics was born, Clark County took notice, and the votes for best med spa came in two years straight. But behind the recognition is a story about the work, the numbers she was afraid to look at, the tasks she had to let go of, and what it actually takes to build a culture that her team wants to be part of and her clients keep coming back to, all while staying true to who she is. This episode is for anyone building something from scratch and trying to figure out the business side before the business side figures them out. In this episode: * Why she rebranded to Juicy Aesthetics and what made her realize the original name was not telling the right story * The financial metrics she wishes she had understood from the beginning and why she thinks too many new med spa owners are afraid of their own numbers * Her take on inventory management and why she advises new owners to resist the pressure to place large orders just to lower the cost per syringe * The mindset shift that came with moving from nurse to business owner and what learning to have honest sales conversations with clients actually required * How she recently expanded into hormone replacement therapy and women's health services and why she sees internal wellness as inseparable from aesthetic results * What she has learned about peptides, which ones she trusts, and why she is vocal about the risks of buying unregulated products from unverified sources * How Juicy Aesthetics builds the kind of client retention that does not rely on discounts, and the quarterly community events that keep people coming back Resources + Links Work with Mike, learn more about social media and ads for your MedSpa: https://medspamediagroup.com/ [https://medspamediagroup.com/] Book with Juicy Aesthetics: https://www.instagram.com/juicymedspa [https://www.instagram.com/juicymedspa] Follow Mike LeMieux: https://www.instagram.com/mikelemieux/ [https://www.instagram.com/mikelemieux/] MedSpa Media: https://www.instagram.com/medspa_media/ [https://www.instagram.com/medspa_media/] Juicy Aesthetics: https://www.instagram.com/juicymedspa [https://www.instagram.com/juicymedspa] Jordan Stansbury: https://www.instagram.com/injectorjuicy/ [https://www.instagram.com/injectorjuicy/]

The Part-Time Aesthetician Who Bet on Herself and Won with Molly Farabee

She found a med spa for sale on a Facebook post, toured it with her husband, and made the decision before they got home. There was no lengthy deliberation. No waiting for the stars to align. Molly Farrabee saw the opportunity, said yes, and figured out the rest on the way. This episode is about the kind of bet that changes everything and the person willing to make it. In this episode: * Why going solo was the turning point and what the leap from employee to suite owner taught her about her own value * The anonymous Facebook post that started everything and how quickly the decision to buy Revive at the Parlor came together * What it looked like to negotiate a bank loan and manage acquisition paperwork while dealing with a serious family emergency at the same time * The details she obsesses over to create a luxury experience, and why she believes the small things are what clients remember most * Why her next goal is getting herself out of the treatment room entirely, and what she wants to build once she does * The mentorship program she wants to launch for new aestheticians and why she feels a responsibility to show the next generation what is actually possible Resources + Links Work with Mike, learn more about social media and ads for your MedSpa: https://medspamediagroup.com/ [https://medspamediagroup.com/] Book with Revive: https://www.reviveatp.com/ [https://www.reviveatp.com/] Follow Mike LeMieux: https://www.instagram.com/mikelemieux/ [https://www.instagram.com/mikelemieux/] MedSpa Media: https://www.instagram.com/medspa_media/ [https://www.instagram.com/medspa_media/] Revive at the Parlor: https://www.instagram.com/reviveattheparlor/ [https://www.instagram.com/reviveattheparlor/] Molly Farrabee: https://www.instagram.com/molly.method/ [https://www.instagram.com/molly.method/]

From Side Hustle to a Two-Location Medspa with Katrina Flowers-Piercy

Katrina Flowers-Pierie spent years as a Physician Assistant in emergency services and trauma surgery before she ever picked up a syringe for aesthetics. The 24-hour call shifts, the adrenaline, the high-stakes environment — she loved all of it. Until she had kids. Then the math stopped working. So she pivoted. Slowly at first, building medical aesthetics as a side business in 2013 while still working in acute care. Then 2020 hit, everyone started staring at their own faces on Zoom, and what was once a side hustle became LISSÈ Medical Aesthetics. A two-location practice in Gig Harbor and University Place, Washington that does a lot more than injectables. This episode is proof that the most unexpected backgrounds can make for the most well-rounded injectors. In this episode: * How a career in trauma surgery shaped Katrina's clinical instincts and why that medical foundation makes her a better aesthetic provider * What a true one-stop shop actually looks like: injectables, regenerative medicine, wellness, skin care, and advanced laser treatments all under one roof * Why Katrina is fired up about the Sciton Halo and TRL, and how newer laser technology is delivering serious results with a fraction of the old downtime * Her honest take on hormone replacement therapy and why she believes HRT is about a lot more than managing menopause symptoms * The "slow roll" approach she swears by and why she would rather start you on a skin care routine than put you straight under a laser * Why 80% of your results come from what you do at home, and what that means before you spend a single dollar on in-office treatments= Resources + Links Work with Mike, learn more about social media and ads for your MedSpa: https://medspamediagroup.com/ [https://medspamediagroup.com/] Book with LISSÈ Medical Aesthetics: https://lissemedspa.com/ [https://lissemedspa.com/] Follow Mike LeMieux: https://www.instagram.com/mikelemieux/ [https://www.instagram.com/mikelemieux/] MedSpa Media: https://www.instagram.com/medspa_media/ [https://www.instagram.com/medspa_media/] LISSÈ Medical Aesthetics: https://www.instagram.com/lisse_medical_aesthetics_/ [https://www.instagram.com/lisse_medical_aesthetics_/] Katrina Flowers-Piercy: https://www.instagram.com/lisse_pa_katrina_/ [https://www.instagram.com/lisse_pa_katrina_/]

The Mobile Med Spa That Comes to You with Michelle Chapman

What if your med spa had no address, no lease, and no waiting room, and was still fully booked? Michelle Chapman is a nurse practitioner who threw out the traditional med spa playbook entirely. Instead of four walls and a reception desk, she built her entire aesthetic practice inside a custom converted Mercedes-Benz van she calls Big Bertha. No brick and mortar. No overhead. Just Botox, fillers, and a whole lot of flexibility. This episode is proof that there is no one right way to build a thriving aesthetic practice. In this episode: * How Michelle went from Atlanta to Florida with no established patient base and built a fully booked mobile aesthetic clinic almost entirely through Instagram * What the inside of Big Bertha actually looks like and how she converted a Mercedes-Benz van into a fully functioning medical grade treatment space  * Why her patients do not just tolerate the mobile experience, they prefer it, booking appointments at places most convenient for their schedule * The real challenges of operating completely solo and what she wishes she had known before starting Resources + Links Work with Mike, learn more about social media and ads for your MedSpa: https://medspamediagroup.com/ [https://medspamediagroup.com/] Book with MC Aesthetics: https://michellechapmanaesthetics.com/ [https://michellechapmanaesthetics.com/] Follow Mike LeMieux: https://www.instagram.com/mikelemieux/ [https://www.instagram.com/mikelemieux/] MedSpa Media: https://www.instagram.com/medspa_media/ [https://www.instagram.com/medspa_media/] MC Aesthetics: https://www.instagram.com/mc_aesthetics__?igsh=NTNlbWF0MzFqanI0 [https://www.instagram.com/mc_aesthetics__?igsh=NTNlbWF0MzFqanI0]

The Retail Sales Strategies that Drive Repeat Business with Sarah Mourer

If your retail sales feel awkward, forced, or inconsistent, it is not a you problem. It is a strategy problem. Sarah Mourer has spent her career inside some of the most successful med spas in the country and she knows exactly what separates the practices that thrive from the ones that plateau. As an Aesthetic Business Manager for Skin Better Science, she has seen firsthand how the right sales strategies, the right products, and the right mindset can completely transform a practice. This episode is your playbook for transforming the way your med spa sells, retains, and grows. In this episode: * What makes Ampra different from every other hyaluronic acid product on the market and why patients actually notice the difference * How to pitch a complex skincare product simply and confidently without overwhelming your patient * Why assumptive language during treatments is the easiest way to increase retail sales without feeling pushy * How a five minute consultation can make every product recommendation feel helpful rather than salesy * Why before and after photos are the single most powerful tool for closing sales and keeping patients coming back long term * How bundling skincare with treatment packages increases revenue and actually improves patient results Resources + Links Work with Mike, learn more about social media and ads for your MedSpa: https://medspamediagroup.com/ [https://medspamediagroup.com/] Shop Skinbetter: https://www.skinbetter.com/?srsltid=AfmBOoo5a4z3yBRa1l25aC_b0vjN5shyFlizQa7vpLmCvxRlrZVik32m [https://www.skinbetter.com/?srsltid=AfmBOoo5a4z3yBRa1l25aC_b0vjN5shyFlizQa7vpLmCvxRlrZVik32m] Follow Mike LeMieux: https://www.instagram.com/mikelemieux/ [https://www.instagram.com/mikelemieux/] MedSpa Media: https://www.instagram.com/medspa_media/ [https://www.instagram.com/medspa_media/] Sarah Mourer: https://www.instagram.com/sarah_skinbetter?igsh=MWdhZnlzNDRneTA5OA== [https://www.instagram.com/sarah_skinbetter?igsh=MWdhZnlzNDRneTA5OA==] Skinbetter: https://www.instagram.com/skinbetter?igsh=a3dibzdrdTBiYThp [https://www.instagram.com/skinbetter?igsh=a3dibzdrdTBiYThp] Sarah Mourer Cell: (480) 415-5558