Brenda Ster, Social Marketing Strategist and Keynote Speaker

I know, I know… I’m the first person to tell you to stop calling your business a side hustle. And that is a very important mindset shift to make, but that doesn’t mean you can actually work your direct sales business full time. Sometimes, you just don’t have the hours in the day you need.…

Why are the 3 Ps of Social Media Content Strategy important? Because sometimes, those 3 Ps are all you have to help you stand out from other consultants you are selling the same brand and the same products you’re selling. Those 3 Ps are all that’s keeping you from blending into the sea of direct…

One of the cornerstones of any business is to be able to identify your ideal client. Without that, you’re just yelling into a megaphone and hoping that someone comes along who is willing to listen to you. Your ideal client is the person who needs what you have and who thinks you’re the person to…

After you join a direct sales company, the next decision you need to make is how you want to put together your marketing strategy (and what type of content you should post that will help drive you to your goals). The answer? Lifestyle content. While you may be tempted to post all about your new…

Just what is social warm up in direct sales? Let’s face it — direct sales has a bit of a reputation. And it’s not entirely un-earned. By practicing social warm up in your direct sales business, you can avoid being lumped in with all the direct sellers who are out there building the spammy reputation.…