CMO Pulse Series

Recruiting with a Marketing Mindset, with Jeaneen Andrews-Feldman, Chief Marketing and Experience Officer at SHRM

Jeaneen Andrews-Feldman, Chief Marketing and Experience Officer at SHRM, shares the lessons she's learned from working at the largest HR professional organization in the world, including why talent acquisition is just as crucial to a company's bottom line as marketing strategies. In this episode, Jeaneen unpacks some of the latest trends impacting today's evolving workplace as well as the importance of taking a customer-centric approach to recruiting programs.

Embracing Change in the Workplace with Jaime Punishill, CMO at nCino, Inc.

nCino, Inc.’s CMO, Jaime Punishill believes the new remote-work reality requires a shift in how companies communicate with their employees and foster connectivity. In this episode with Tania Yuki, Founder of Shareablee and Chief Marketing Officer and EVP of Digital at Comscore, Jaime shares his approach to navigating the new workplace norms and thriving in a technology-driven world.

Leading with a Unified Personal Experience for the Consumer with Nikhil Behl, CMO of FICO

FICO's CMO, Nikhil Behl, believes evolved marketing focuses on humanizing the interactions that lead to exceptional customer experiences. In this Q&A with Tania Yuki, Founder of Shareablee and Chief Marketing Officer and EVP of Digital at Comscore, Nikhil shares his insights on curating a customer experience in banking that is consistent, intuitive, and an end-to-end experience.

Brand Thinking Meets Analytics Driven Growth with Nick Fairbairn, CMO of Gabi and VP/GM D2C Insurance & Auto at Experian Consumer Services

Nick Fairbairn [https://www.linkedin.com/in/nickfairbairn/] shares the value of using customer reviews as social proof in his role as Gabi [https://www.gabi.com/] CMO in this latest episode of Comscore’s CMO Pulse. In a Q&A with Tania Yuki, Founder of Shareablee and Chief Marketing Officer and EVP of Digital at Comscore, Nick discusses the importance of a mobile-optimized website in his strategy and being open with customers about using innovative marketing strategies to stand out in a congested market.

Creating Meaningful Experiences for Diverse Audiences with Kellie Specter, Chief Marketing and Engagement Officer at The WNET Group/ Adjunct Professor, Fordham University

Kellie Specter [https://www.linkedin.com/in/kellie-castruita-specter-71145/] works for The WNET Group [https://www.wnet.org/] and its three affiliates, THIRTEEN, WLIW21, and NJ PBS, in the areas of corporate communications, branding, digital marketing, and audience and market research when she is not instructing as an adjunct professor at Fordham University. In this Q&A with Tania Yuki, Founder of Shareablee and Chief Marketing Officer and EVP of Digital at Comscore, Kellie Specter shares how she keeps her team motivated to innovate and keep experimenting with new marketing concepts. She feels that even when an idea doesn't work, it's not a failure because it opens another chance to succeed.