Content Inc. - The Podcast

Creators: Time to Say No (526)

In this episode, Joe digs into a hard truth most creators avoid: we keep doing things we no longer enjoy, not because we have to, but because stopping feels harder than continuing. After a personal conversation with his wife about the commitments and routines they no longer want in their lives, Joe realized something uncomfortable. Most of what fills our calendars is self-chosen… even the stuff we complain about. And the longer we avoid questioning it, the more permanent it becomes. This episode will help you get honest about what no longer fits, and give you a simple framework for letting a few things go. What You'll Learn * Why creators keep doing things they don't enjoy * The uncomfortable truth that nobody is forcing you to continue * How "defaults" become invisible commitments in your business * Why change feels hard even when the decision is simple * A practical method to assess what still belongs in your life and business * How to pause something for 30 days to get clarity * Why your language ("have to" vs. "choosing to") shapes your choices * A quarterly habit that keeps your work aligned with your goals Key Ideas From the Episode * Most creators are not trapped. They are simply continuing things they never reevaluated. * Relief is powerful data. If stopping something feels good, pay attention. * If you wouldn't start it again today, it may not belong in your business anymore. * Nothing has to be broken for something to be finished. * The hardest part of change is admitting that nobody was making you stay. Try This Week's Exercise 1. Create a Still-Doing List of anything you no longer enjoy. 2. Ask: Would I start this again today? 3. Pause one thing for 30 days and track how you feel. 4. Shift your language to: * "I'm choosing to continue." * "I'm not ready to stop yet." 5. Revisit all of it every quarter. If this episode resonates, share it with one creator who is doing too many things out of habit instead of intention. If you want more insights every Friday morning, subscribe to Joe Pulizzi's Tilt newsletter at https://www.thetilt.com/ [https://www.thetilt.com/]. Get Joe Pulizzi's new book Burn the Playbook: https://www.joepulizzi.com/books/burn-the-playbook/ [https://www.joepulizzi.com/books/burn-the-playbook/] Subscribe to Content Inc. here - https://www.contentinc.io/ [https://www.contentinc.io/]

Gratitude As Competitive Advantage (525)

In this episode, Joe shares a personal story about his father, two very different types of people he observed over Thanksgiving, and why gratitude may be one of the most overlooked advantages creators can build right now. Joe explains how a well-known research study divided people into three groups: one that listed things they were grateful for, one that listed their hassles, and one that listed neutral events. The gratitude group ended up healthier, more optimistic, more energetic, and made more progress toward their goals. The complainers did worse across the board. Gratitude, Joe argues, is not soft or optional. It is a strategic mindset that fuels clearer thinking, better decisions, and more resilience. Complaining drains energy and momentum. Gratitude restores both. He closes with a simple, practical gratitude checklist you can use daily, weekly, and during tough moments to shift your mindset and strengthen your creator journey. Gratitude Checklist from the Episode Daily • List three things that went right today. • Reframe one complaint into something that is still working. • Thank one person out loud for something specific. • Use a small routine as a gratitude trigger. Weekly • Send one short note to someone who made a difference for you. • Celebrate one tiny win you would normally overlook. • Write down one lesson you learned from something hard. When life gets tough • Ask yourself, "What can I still control?" • Find one part of the situation that can make you better. • Notice one physical ability you still have and appreciate it. If you want to take the next step, try one or two items from the checklist this week. Small habits compound quickly. ------ If you want more insights every Friday morning, subscribe to Joe Pulizzi's Tilt newsletter at https://www.thetilt.com/ [https://www.thetilt.com/]. Get Joe Pulizzi's new book Burn the Playbook: https://www.joepulizzi.com/books/burn-the-playbook/ [https://www.joepulizzi.com/books/burn-the-playbook/] Subscribe to Content Inc. here - https://www.contentinc.io/ [https://www.contentinc.io/]

The Misogi Quarter (524)

In this episode, Joe breaks down the idea he shared during his MarketingProfs keynote — why creators don't need another tactic or another tool, but a focused ninety-day challenge that forces clarity, momentum, and real progress. It's called the Misogi Quarter. Joe explains where the idea came from, why creators desperately need it right now, and the simple system for choosing and completing a Misogi that actually changes your identity as a builder. What Joe Covers in This Episode 1. The MarketingProfs Moment Joe reflects on his recent keynote in Boston — a talk unlike anything he's given before — and how the concept of the Misogi resonated deeply with marketers and creators who are feeling scattered and overwhelmed. 2. What a Misogi Really Is A Misogi is traditionally the one "almost impossible" challenge you choose each year. Joe explains why creators don't need annual heroics…they need a concentrated season of focus. 3. Why a Misogi Quarter Works Creators today are overloaded with choices and distractions. A ninety-day Misogi cuts through the noise: * One clear goal * One finish line * One season of intense focus * One accountability partner 4. How to Pick the Right Misogi Joe shares examples of goals that work — and ones that don't. The key is specificity, measurable outcomes, and meaningful discomfort. 5. The Weekly Rhythm Success comes from a simple cadence: plan, execute, measure, and adjust. Joe explains how to structure your week so the Misogi gets your best energy. 6. Why Identity Is the Real Reward Completing a Misogi Quarter isn't about checking a box. It's about becoming the kind of creator who finishes. The confidence and momentum you build shape everything that comes next. Key Takeaways * Big breakthroughs come from focused quarters, not scattered years. * A Misogi must be specific, uncomfortable, and measurable. * Guard your time. Make the Misogi the appointment you never reschedule. * Accountability is essential. Tell one person. * The identity you create in ninety days matters more than the project itself. Links * Misogi Guide download [https://www.joepulizzi.com/misogi/] If you want more insights every Friday morning, subscribe to Joe Pulizzi's Tilt newsletter at https://www.thetilt.com/ [https://www.thetilt.com/]. Get Joe Pulizzi's new book Burn the Playbook: https://www.joepulizzi.com/books/burn-the-playbook/ [https://www.joepulizzi.com/books/burn-the-playbook/] Subscribe to Content Inc. here - https://www.contentinc.io/ [https://www.contentinc.io/]

Two-Part Belief System for Entrepreneurs (523)

In this episode, Joe revisits an old article he wrote six years ago about Apple's Think Different campaign and discovers a deeper lesson hidden inside it. This is not a story about marketing, or even about Apple. It is a story about belief, service, and the system every creator needs to survive long enough to succeed. Joe shares how belief powered Apple's turnaround in 1997 and how the same kind of belief shows up in the creators and entrepreneurs who persist through uncertainty. But he also explains why belief, on its own, can drift into ego and self-focus if it is not directed toward helping someone else. Through personal stories from Junta42, Content Marketing Institute, the Tilt, and the early launch of Content Entrepreneur Expo, Joe walks through the moments when his belief wavered and the exact thing that brought it back: returning his attention to the people he was trying to help. This episode introduces a simple but powerful system. Belief is the engine. Service is the direction. Creators who believe they can help someone else always find their footing again. They always know what to do next. And in an age when AI can manufacture almost anything, this combination of belief and service becomes the one advantage that cannot be automated. What You Will Learn: * Why belief matters more than talent * Why belief alone is not enough * How Apple changed direction through purpose and conviction * How Joe rebuilt belief during difficult seasons * The simple system that can guide creators through any uncertainty * Why focusing on the person you serve is the ultimate reset Mentioned in This Episode: * Apple's Think Different campaign * Eddie Murphy documentary * Junta42 * Content Marketing Institute * The Tilt newsletter * Content Entrepreneur Expo If you want more insights every Friday morning, subscribe to Joe Pulizzi's Tilt newsletter at https://www.thetilt.com/ [https://www.thetilt.com/]. Get Joe Pulizzi's new book Burn the Playbook: https://www.joepulizzi.com/books/burn-the-playbook/ [https://www.joepulizzi.com/books/burn-the-playbook/] Subscribe to Content Inc. here - https://www.contentinc.io/ [https://www.contentinc.io/]

The Last Creator Moat Is Being Known (522)

In this episode, Joe digs into what he believes will become the final competitive advantage for creators in the years ahead. As AI accelerates and platforms gain the ability to clone creator voices, styles, and content patterns, many of the moats creators once relied on are disappearing. Technology can now replicate content quality. Algorithms can generate reach. Even personal style and voice can be synthesized. The last remaining moat is being known personally by real people. Joe explains why the strongest creators of the next decade will not be the ones with the biggest follower counts, but the ones with the deepest human relationships. He walks through the mindset shift creators must make as algorithmic reach becomes less reliable and as synthetic content becomes indistinguishable from human work. Direct touchpoints such as email, SMS, private communities, and membership spaces become essential because they form the relationship infrastructure that cannot be automated away. Joe also talks about why creators need to take those relationships offline. Real trust happens in rooms, not feeds. A handshake, a conversation, a shared meal, or a small gathering builds connection at a level AI cannot mimic. He highlights real examples of creators who already excel at this, including Andy Crestodina, who brings people together at every event he attends, and Brian Piper, who sets up intentional meetups and one to one conversations long before he arrives onsite. This episode is a call to action for creators who believe the window is closing. If everything online can be copied, then the only thing that cannot be replicated is your humanity. The real opportunity right now is to build a moat of human connection that endures long after algorithms shift and synthetic content takes over. What You'll Learn: * Why AI will make most online content instantly replicable * How platforms could create synthetic versions of top creators * Why direct touchpoints matter more than followers * How offline interactions become a long term moat * Examples of creators who already practice this well * Why being known will outlast any technological disruption Mentioned in This Episode: * Andy Crestodina * Brian Piper * The role of events, meetups, and small gatherings in creator strategy If you want more insights every Friday morning, subscribe to Joe Pulizzi's Tilt newsletter at https://www.thetilt.com/ [https://www.thetilt.com/]. Get Joe Pulizzi's new book Burn the Playbook: https://www.joepulizzi.com/books/burn-the-playbook/ [https://www.joepulizzi.com/books/burn-the-playbook/] Subscribe to Content Inc. here - https://www.contentinc.io/ [https://www.contentinc.io/]