Dive Club 🤿

Sneak peek of MDS’s creative process

I’ve probably learned more about visual design from MDS [https://x.com/mds] than anyone in the design community. So I wanted to go deep into the creative process behind the all-new Shift Nudge website [https://shiftnudge.com/] to see how he explores visual ideas. He takes us through his Figma file that is full of very good ideas that didn't ship. And he even shows us how he built his own Mosaic tool in v0 which became the core motif of the site. So if you're interested in seeing the windy creative process behind one of the truly great designers today then I think you're going to enjoy this one.

Steve Ruiz - Is the canvas the future for AI?

I get shown a lot of tool demos and one thing is clear… Canvas-based UX will play a pivotal role in how we interface with AI. It’s a big reason why Figma just bought Weavy [https://www.figma.com/blog/welcome-weavy-to-figma/] 👀 So I interviewed Steve Ruiz [https://x.com/steveruizok] who is the founder of tldraw [https://tldraw.dev/] where he's spent over 3 years and $5 million dollars building the perfect canvas (which powers many of the startups that we've studied on this show). Some highlights: * Why he’s been obsessing over fairies * Steve’s principles for good tool design * How he was able to learn to code so quickly * What Steve’s learned through his AI experiments * How he’s thinking about the future of agentic design * a lot more

Emily Campbell - AI UX Deep Dive

In one of the most popular episodes yet, Vitaly Friedman talked about what’s next for AI design patterns (https://www.dive.club/deep-dives/vitaly-friedman [https://www.dive.club/deep-dives/vitaly-friedman]). In that episode he frequently referenced Shape of AIl (https://www.shapeof.ai/ [https://www.shapeof.ai/]) which is an incredible database of AI design patterns. So I wanted to get to the source and go deep with the creator Emily Campbell (https://www.linkedin.com/in/emmiecampbell/ [https://www.linkedin.com/in/emmiecampbell/]) to learn how to design great AI experiences. Because she’s studied AI products more than just about anyone I’ve ever seen 👀 Some of my favorite highlights: - Ways to build trust in agentic products - Her favorite patterns for enhancing prompts - The traits she looks for when hiring AI designers - + a lot more - Shape of AI (https://www.shapeof.ai/ [https://www.shapeof.ai/]) (her database of patterns) - Poke app (https://x.com/interaction/status/1965093198482866317/video/1 [https://x.com/interaction/status/1965093198482866317/video/1]) from Interaction

Geoffrey Litt - The Future of Malleable Software

AI is fundamentally shifting the way we think about digital products and the core deliverables that we're bringing to the table as designers. So I asked Geoffrey Litt (https://x.com/geoffreylitt [https://x.com/geoffreylitt]) (Design Engineer at Notion) to share his vision for the future of malleable software and AI system design. Here’s some highlights: - The keys to effective system design - Geoffrey’s workflow for “working like a surgeon” - Why too many products become “nightmare bicycles” - The principles of malleable software vs. disposable software - Why version control is the most important AI interaction problem - Inside Geoffrey’s malleable software experiments at Ink & Switch - + a lot more -[Ink & Switch is the research lab (https://www.inkandswitch.com/ [https://www.inkandswitch.com/]) - Changing Minds by Seymour Papert (https://worrydream.com/refs/Papert_1980_-_Mindstorms,_1st_ed.pdf [https://worrydream.com/refs/Papert_1980_-_Mindstorms,_1st_ed.pdf]) - Geoffrey’s nightmare bicycle article (https://www.geoffreylitt.com/2025/03/03/the-nightmare-bicycle [https://www.geoffreylitt.com/2025/03/03/the-nightmare-bicycle]) - Don Norman’s Living with Complexity (https://www.amazon.com/Living-Complexity-Press-Donald-Norman/dp/0262014866 [https://www.amazon.com/Living-Complexity-Press-Donald-Norman/dp/0262014866]) - Spell Burst by Tyler Angert (https://spellburstllm.github.io/ [https://spellburstllm.github.io/]) - A Pattern Language by Christopher Alexander (https://www.amazon.com/Pattern-Language-Buildings-Construction-Environmental/dp/0195019199 [https://www.amazon.com/Pattern-Language-Buildings-Construction-Environmental/dp/0195019199]) - Patchwork - Geoffrey’s collaboration environment at Ink & Switch (https://www.inkandswitch.com/patchwork/notebook/ [https://www.inkandswitch.com/patchwork/notebook/]) ⭐️ You can use the code DIVECLUB to get 20% off your first month of Lovable Pro 1!

Ryan Scott - The skills that get designers promoted

Craft gets you hired. But business impact gets you promoted. So this week’s episode with [Ryan Scott](https://www.linkedin.com/in/ryanscottcreative/ [https://www.linkedin.com/in/ryanscottcreative/]) is a deep dive into how designers can think strategically about their career. He shares a ton of lessons from his [PM Masterclass for designers](https://join.dive.club/ryan-scott-pm-masterclass-affiliate [https://join.dive.club/ryan-scott-pm-masterclass-affiliate]): - What it looks like to grow your product muscles - The right (and wrong) ways to get buy-in for your ideas - Strategies for making data a part of your design practice - Ways to spot new strategic opportunities for your company - How to position your work to be compelling to a business leader - What Ryan learned making big ideas happen at Airbnb and Doordash - + a lot more ⭐️ Get $100 off Ryan’s course when you us the code DIVECLUB - Andy Budd’s talk in Berlin (https://www.youtube.com/watch?v=8eYH6Z3LmhU [https://www.youtube.com/watch?v=8eYH6Z3LmhU]) - Builder.io [http://Builder.io] (http://builder.io/ [http://builder.io/]) mentioned as AI tool for engineers - booking.com [http://booking.com] (http://booking.com/ [http://booking.com/]) vs Airbnb competitive positioning example