One Million New-Car Buyers Are Gone — Why Dealers Need To Stop Marketing Like They Are Coming Back Tomorrow

The Brutal Truth About How GM’s Can Sell More Cars

Most dealerships don’t need more leads, more vendors, or more dashboards — they need a better process for turning real buyer problems into sold cars.In this episode, we break down how GMs can sell more cars by fixing lead quality, BDC follow-up, CRM discipline, service lane opportunities, affordability messaging, and dealership marketing that actually creates conversations.

The Off-Lease E V Glut Could Be the Next Great Used Car Marketing Opportunity

Off-lease EVs could become one of the biggest used car opportunities for dealerships. This episode explains how dealers can use better marketing to turn EV confusion into buyer confidence.

The $75 Million Lesson: What Lindsay Automotive Should Teach Every Dealer Principal

In this episode, we break down the Lindsay Automotive case as a warning shot for every dealer principal in America. We talk about deceptive pricing, hidden fees, add-ons, agency-created ads, and why the promise a customer sees online has to match what actually happens in the store.

Dealers Don’t Have a Traffic Problem. They Have a Payment Problem

Dealerships keep chasing more clicks, more leads, and more website traffic — but the real problem is that customers are struggling with higher payments, rates, trade values, and affordability. In this episode, we break down why payment-first marketing creates better conversations, better leads, and a stronger path to sold units.

Refinance Is Stealing Your Payment Relief Customer Before They Ever Become a Lead

Refinance is quietly stealing the payment relief conversation because credit unions and lenders are speaking directly to customers who want a lower monthly payment before dealers ever get a chance. In this episode, we break down how dealerships can win that conversation back with payment reviews, trade reviews, refinance-versus-replace campaigns, and better follow-up before the customer disappears.