Laura Patterson on Data-Driven Growth Strategies

Chris Rodgers on Mastering SEO and Geo in a Shifting Digital World

Introduction * Chris' early entrepreneurial spirit * Transition from sales to SEO * Launching CSP Agency Interview * Chris' journey from popcorn sales to SEO * Key pivots in his career * Challenges and opportunities in digital marketing Presentation * Introduction to generative engine optimization * Importance of staying visible in AI-driven search * Chris' human-first geo framework Panel Q&A * Audience questions on generative optimization * Strategies for B2B brands * Real-world implications of AI in marketing * Ready to action this strategy? Connect with this expert now for a complimentary strategy consult or exclusive offer. https://summit.softwareoasis.com/activate-offers/ [https://summit.softwareoasis.com/activate-offers/] (Claim Your Offer / Schedule Consultation) * Apply to Present at our Live Events as an expert https://experts.softwareoasis.com/expert-introductions [https://experts.softwareoasis.com/expert-introductions] * Get Your Networking Pass https://experts.softwareoasis.com/executive-networking-pass [https://experts.softwareoasis.com/executive-networking-pass] * Claim your complimentary event pass and attend live: https://bootcamps.softwareoasis.com/ [https://bootcamps.softwareoasis.com/] https://summit.softwareoasis.com/ [https://summit.softwareoasis.com/] Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com [https://pcm.adswizz.com] for information about our collection and use of personal data for advertising.

Emily Dailey of PenDailey Consulting on Non-Linear Career Paths and Brand Activation

Introduction - Emily Dailey's unexpected journey from theater to hospitality. - Discovering the parallels between theater and hotel management. - The role of a brand advocate in shaping Emily's career. Interview - Emily's decision to pursue a non-linear career path. - The creation of new roles in hospitality branding. - Insights on brand activation and sensory experiences. Presentation - Chief Marketing Officer Mindset 101. - Collaboration across disciplines to enhance marketing strategies. - Navigating challenges with internal and external stakeholders. Panel Q&A - Real audience questions on aligning marketing with business goals. - Strategies for leveraging unexpected career paths. - Addressing resource constraints in marketing initiatives. About Emily Dailey Emily Dailey is the founder of PenDailey Consulting, bringing over 19 years of experience in hospitality and marketing. Her background in theater production and hotel management uniquely positions her to innovate in brand activation and cross-disciplinary collaboration. * Ready to action this strategy? Connect with this expert now for a complimentary strategy consult or exclusive offer. https://summit.softwareoasis.com/activate-offers/ [https://summit.softwareoasis.com/activate-offers/] (Claim Your Offer / Schedule Consultation) * Apply to Present at our Live Events as an expert https://experts.softwareoasis.com/expert-introductions [https://experts.softwareoasis.com/expert-introductions] * Get Your Networking Pass https://experts.softwareoasis.com/executive-networking-pass [https://experts.softwareoasis.com/executive-networking-pass] * Claim your complimentary event pass and attend live: https://bootcamps.softwareoasis.com/ [https://bootcamps.softwareoasis.com/] https://summit.softwareoasis.com/ [https://summit.softwareoasis.com/] Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com [https://pcm.adswizz.com] for information about our collection and use of personal data for advertising.

Siva Balakrishnan on Building a Scalable E-commerce Solution with Global Talent

Introduction - Siva Balakrishnan's accidental start in entrepreneurship - Learning to leverage global talent - Foundation of Vserve Ebusiness Solutions Interview - Early challenges and learnings - Importance of timing in industry trends - Building a scalable tech-enabled business Presentation - AI integration for business efficiency - Holistic approach to reducing business friction - Real-world application in industrial distribution Panel Q&A - Audience questions on AI integration - Insights on managing global teams - Discussion on timing and market entry About Siva Balakrishnan Siva Balakrishnan is the founder of Vserve Ebusiness Solutions, a tech-enabled e-commerce outsourcing firm. With over 20 years in the outsourcing industry, Siva has worked with mid-market and Fortune 500 companies to enhance operational efficiency and improve EBITDA margins. * Ready to action this strategy? Connect with this expert now for a complimentary strategy consult or exclusive offer. https://summit.softwareoasis.com/activate-offers/ [https://summit.softwareoasis.com/activate-offers/] (Claim Your Offer / Schedule Consultation) * Apply to Present at our Live Events as an expert https://experts.softwareoasis.com/expert-introductions [https://experts.softwareoasis.com/expert-introductions] * Get Your Networking Pass https://experts.softwareoasis.com/executive-networking-pass [https://experts.softwareoasis.com/executive-networking-pass] * Claim your complimentary event pass and attend live: https://bootcamps.softwareoasis.com/ [https://bootcamps.softwareoasis.com/] https://summit.softwareoasis.com/ [https://summit.softwareoasis.com/] Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com [https://pcm.adswizz.com] for information about our collection and use of personal data for advertising.

Kevin Teeven on Transforming Business Agility with DISTRIKT's AI Strategies

Introduction - Kevin's unique journey from hockey to IT and media buying - The founding vision of DISTRIKT - Overview of DISTRIKT's end-to-end client solutions   Interview - Kevin's transition from media buying to data strategies - The importance of understanding different sides of the data industry - How DISTRIKT's boutique approach benefits clients   Presentation - Introduction to the growth engine playbook - The role of a unified data fabric - AI as a 24-7 business strategist   Panel Q&A - Audience questions on AI implementation - Discussion on AI-driven decision making - Insights on transforming business models with AI   About Kevin Teeven Kevin Teeven is the Chief Revenue Officer at DISTRIKT, where he leads the integration of AI-driven data strategies to help businesses transform their decision-making processes. With a background in media buying and data services, Kevin brings a wealth of experience to the table, focusing on end-to-end solutions for clients. * Ready to action this strategy? Connect with this expert now for a complimentary strategy consult or exclusive offer. https://summit.softwareoasis.com/activate-offers/ [https://summit.softwareoasis.com/activate-offers/] (Claim Your Offer / Schedule Consultation) * Apply to Present at our Live Events as an expert https://experts.softwareoasis.com/expert-introductions [https://experts.softwareoasis.com/expert-introductions] * Get Your Networking Pass https://experts.softwareoasis.com/executive-networking-pass [https://experts.softwareoasis.com/executive-networking-pass] * Claim your complimentary event pass and attend live: https://bootcamps.softwareoasis.com/ [https://bootcamps.softwareoasis.com/] https://summit.softwareoasis.com/ [https://summit.softwareoasis.com/] Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com [https://pcm.adswizz.com] for information about our collection and use of personal data for advertising.

Whitney Hart on Pioneering AI Search Strategies at Avenue Z

Whitney Hart is the Chief Strategy Officer at Avenue Z, where she leads the charge in developing innovative AI-driven marketing strategies. With a rich background in communications and public relations, Whitney has worked with top agencies like Weber Shandwick and Edelman before joining Avenue Z to harness AI for digital marketing success. Show Notes: * [00:00] Introduction to Whitney Hart and her career journey * [05:30] Transition from communications to digital marketing * [12:00] Whitney's role at Avenue Z and AI-driven strategies * [20:15] Discussion on AI search and answer engine optimization * [30:45] Technical optimizations for AI visibility * [45:00] Live panel introduction and audience Q&A * [55:00] Outro and key takeaways * Ready to action this strategy? Connect with this expert now for a complimentary strategy consult or exclusive offer. https://summit.softwareoasis.com/activate-offers/ [https://summit.softwareoasis.com/activate-offers/] (Claim Your Offer / Schedule Consultation) * Apply to Present at our Live Events as an expert https://experts.softwareoasis.com/expert-introductions [https://experts.softwareoasis.com/expert-introductions] * Get Your Networking Pass https://experts.softwareoasis.com/executive-networking-pass [https://experts.softwareoasis.com/executive-networking-pass] * Claim your complimentary event pass and attend live: https://bootcamps.softwareoasis.com/ [https://bootcamps.softwareoasis.com/] https://summit.softwareoasis.com/ [https://summit.softwareoasis.com/] Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com [https://pcm.adswizz.com] for information about our collection and use of personal data for advertising.