Femmebot: The Podcast Powering Women in Tech
Communication Is the Edge - Terri Martin, NIDA Corporate
Beskrivelse
We don’t talk about communication enough in tech. It’s often seen as a “soft skill” — but in reality, it’s the thing that shapes leadership, culture, performance… and whether people actually follow you. In this episode, we sit down with Terri Martin, Head of Corporate at NIDA, to unpack why communication is actually one of the most critical (and overlooked) skills in business. We cover: * Why most leaders think they’re good communicators (and why they’re often not) * The hidden cost of poor communication on culture and performance * The difference between technical expertise and leadership presence * Why body language and delivery matter more than the words themselves * How communication directly impacts revenue, pitching and influence * What AI is doing to the way we communicate — and where it’s making us worse * Practical ways to build confidence, presence and connection And one of the biggest takeaways:If you don’t tell the story clearly, people will make up their own. If you lead a team, pitch ideas, or work in complex environments — this one will hit.
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