Igniting Souls Podcast with Kary Oberbrunner

S4 Ep80: The Superscript IP Revolution: Why a Tiny Symbol Is Disrupting a Trillion-Dollar Industry and replacing the superscript TM

25 min · 23. juni 2026
episode S4 Ep80: The Superscript IP Revolution: Why a Tiny Symbol Is Disrupting a Trillion-Dollar Industry and replacing the superscript TM cover

Beskrivelse

What if the most powerful innovation in intellectual property isn’t a new law, platform, or technology, but a tiny symbol? In this episode, Kary Oberbrunner and Katie Rubino unpack the rise of ᴵᴾ and why they believe it represents a fundamental shift in how creators, entrepreneurs, authors, speakers, and businesses protect their ideas in the age of artificial intelligence. For decades, people have relied on ™ to signal ownership. But does a trademark symbol actually protect an idea, process, framework, keynote, manuscript, or business concept before formal registration? And what happens when AI can copy, learn from, and distribute intellectual property at unprecedented speed? Kary and Katie explore: * The origins of the ᴵᴾ movement * Why creators are rethinking traditional intellectual property strategies * The limitations of relying solely on ™ * How AI is accelerating the need for faster protection methods * The difference between claiming ownership and documenting ownership * Why proof, provenance, and chain of custody are becoming essential in the digital economy * How ᴵᴾ is challenging long-held assumptions about intellectual property protection Whether you’re an entrepreneur, author, inventor, speaker, artist, startup founder, attorney, or business owner, this conversation will challenge how you think about protecting what you create. The future belongs to creators. The question is whether their ideas will be protected or become someone else’s competitive advantage. ™ claims it. ᴵᴾ proves it. PROTECT your first idea FREE ► https://instantip.app/ [https://instantip.app/]

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episode S4 Ep90: AI Is Stealing From Creators. Here’s How to Fight Back cover

S4 Ep90: AI Is Stealing From Creators. Here’s How to Fight Back

AI is changing the creator economy forever. Videos, posts, podcasts, courses, artwork, music, scripts, newsletters, frameworks, photos, captions, and original ideas can now be copied, scraped, trained on, and repurposed faster than ever before. For creators, this creates both a massive opportunity and a massive risk. That is why Instant IP® is launching Protect the Creatorᴵᴾ, a new campaign designed to help creators document, timestamp, and protect their original work before it becomes someone else’s training data. In this episode, Kary Oberbrunner explains why intellectual property protection is no longer just for corporations, attorneys, inventors, or celebrities. In the age of AI, every creator needs to think differently about their ideas, their content, and their creative output. Instant IP® is offering creators a free IP credit so they can begin protecting valuable assets such as: Videos Podcasts Courses Posts Frameworks Artwork Music Scripts Newsletters Book concepts Photos Captions Original ideas AI did not just change how fast content can be created. AI changed how fast content can be copied. Protect the Creatorᴵᴾ helps creators document, timestamp, and protect their original work with blockchain-backed evidence before someone else profits from it. Your content is more than content. Your ideas are more than inspiration. Your creativity is intellectual property. Protect your first idea free with Instant IP®. https://www.instantip.today/creator/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbnFubkhQdFhIMHk2WUc3amRfNVZVMjRNLVdWQXxBQ3Jtc0trRmhzRXVrRmFKelhHV1pFNFNvemN3ajZDdnB3VEY1b3Q2cjRUeHRNeUFoVlRUZnI4ZTlGaUQ0Mjg0VTRPLUpKNGxWSndPLVhmZWlsbk12Zm11WmdscjdmcmVJeDBManp4cVR3MWFXSURTTkFKbHdubw&q=https%3A%2F%2Fwww.instantip.today%2Fcreator%2F&v=TZlbnouhQv4]

I går19 min
episode S4 Ep89: AI Is Stealing Music. Here’s How Singers and Musicians Fight Back cover

S4 Ep89: AI Is Stealing Music. Here’s How Singers and Musicians Fight Back

AI is changing the music industry forever. Songs, melodies, lyrics, vocal performances, demos, recordings, beats, arrangements, hooks, and even an artist’s voice can now be copied, scraped, trained on, and repurposed faster than ever before. For singers, songwriters, musicians, producers, and composers, that creates both a huge opportunity and a serious threat. That is why Instant IP® is launching Protect the Songᴵᴾ, a new campaign designed to help creators protect their songs, performances, and voices before AI trains on them without permission or compensation. In this episode, Kary Oberbrunner explains why music creators must begin thinking differently about ownership in the age of AI. Your songs are not just content. Your voice is not just data. Your performances, compositions, and recordings are valuable intellectual property. Instant IP® is offering a free IP credit to help singers and musicians begin protecting assets such as: Songs  Lyrics  Melodies  Hooks  Demos  Recordings  Vocal performances  Voice identity  Compositions  Beats  Arrangements  Production concepts  Live performance content  Music brand assets AI did not just change how fast music can be created. AI changed how fast music can be copied. Protect the Songᴵᴾ helps creators document, timestamp, and protect their original work with blockchain-backed evidence before someone else profits from it. Your song is more than a file.  Your voice is more than data.  Your music is intellectual property. Protect your first idea free with Instant IP®. https://www.instantip.today/singer/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbEUwVlBRYUM3YjdpWUViOTdHTVo0WDk0RkNyd3xBQ3Jtc0trLTA5WC00Q1B4S0JfNUdoSG5DbXBveDA4Zy1GY0tRZktLbFp1eGJ2Z1hqVlYyM2w3SXFTOG4tSTdqSjY0cnlKSjdQZ01pbGdMSUFSMWN4RTNkZDE5Zm5XTzYxYkZKQW93ZjVfc0dpYWt3VERSdnlfbw&q=https%3A%2F%2Fwww.instantip.today%2Fsinger%2F&v=EceUb1rBrpM]

15. juli 202623 min
episode S4 Ep88: Your Balance Sheet Is Missing Your Biggest Asset: The Power of Intellectual Property cover

S4 Ep88: Your Balance Sheet Is Missing Your Biggest Asset: The Power of Intellectual Property

Intellectual property may be one of the most misunderstood drivers of business value. Most entrepreneurs think IP only means patents, trademarks, or copyrights, but the truth is much bigger. Your frameworks, methods, content, client processes, proprietary systems, brand assets, data, and trade secrets can all influence how investors, buyers, partners, and acquirers perceive your company. In this episode, Kary Oberbrunner and Katie Rubino unpack how IP impacts business valuation, seed rounds, investment conversations, and exit strategy. They also explore why a company’s most valuable assets often do not show up clearly on a traditional balance sheet, especially when that IP was created internally. Ahead of Kary’s upcoming appearance at Tom Wheelwright’s event, this conversation gives founders, authors, speakers, creators, and business owners a new lens for seeing their company: not merely as a service, product, or platform, but as an intellectual property engine. If you want to raise capital, attract strategic partners, increase enterprise value, or simply understand what your business is truly worth, this episode will help you begin finding, protecting, and leveraging the hidden IP already inside your company. PROTECT your first idea FREE ► https://instantip.app/ [https://instantip.app/]

14. juli 202616 min
episode S4 Ep87: AI Companies Are Getting Rich Off Artists. Here’s How Artists Fight Back cover

S4 Ep87: AI Companies Are Getting Rich Off Artists. Here’s How Artists Fight Back

AI is changing the art world forever. Paintings, illustrations, digital art, photography, designs, sketches, concepts, characters, styles, portfolios, and creative processes can now be scraped, copied, trained on, and repurposed at massive scale. For artists, this is not just a technology issue. It is an ownership issue. Many creators are discovering that their original work may be used to train AI models without permission, attribution, or compensation. The result is a world where artists create the value, but others can profit from it. That is why Instant IP® is launching Protect the Artᴵᴾ, a new campaign designed to help artists safeguard their creative work before AI trains on it, copies it, or repurposes it without permission. In this episode, Kary Oberbrunner explains why artists must begin thinking like intellectual property owners in the age of AI. Your artwork is not just content. Your style, concepts, collections, characters, and creative direction are valuable assets. Instant IP® is offering a free IP credit to help artists begin protecting work such as: Original artwork Digital illustrations Paintings Photography Sketches Design concepts Character art Collections Creative styles Portfolios Visual worlds Artist statements Course materials Behind-the-scenes processes AI did not just change how fast art can be created. AI changed how fast art can be copied. Protect the Artᴵᴾ helps creators document, timestamp, and protect their original work with blockchain-backed evidence before someone else profits from it. Your art is more than an image. Your style is more than inspiration. Your creative work is intellectual property. Protect your first idea free with Instant IP®. https://www.instantip.today/artist/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbmhtLWpYbktRMUNoWDNJZjZxNlBYcjl2a1pod3xBQ3Jtc0ttTV9ka1RQUmgtLVVMZGNRUWZGc1Y4VWVoSno3WHRjMThVaUo1RktaWGFVWUxaLTlrRlRHbWk4b0JQUHNHYUwzblpxcnhJQ2plUlEwVkR6d0g1UXdYRUtkU2hiUV9YcmR4Tnhkb2RudkZENFd4NE5Zdw&q=https%3A%2F%2Fwww.instantip.today%2Fartist%2F&v=J9kjlQBiovo]

13. juli 202620 min
episode S4 Ep86: AI Is Stealing Nonprofit Ideas. Here’s How Mission-Driven Organizations Fight Back cover

S4 Ep86: AI Is Stealing Nonprofit Ideas. Here’s How Mission-Driven Organizations Fight Back

AI is not just scraping businesses, brands, authors, artists, and filmmakers. It is scraping nonprofit ideas too. Nonprofits, NGOs, ministries, foundations, and mission-driven organizations create valuable intellectual property every day. Their programs, curriculum, strategies, donor campaigns, training materials, frameworks, videos, grant language, impact models, and original content often become the engine behind their mission. But in the age of AI, that work can be copied, scraped, summarized, repurposed, and reused faster than ever before. That is why Instant IP® is launching Protect the Orgᴵᴾ, a new campaign created to help nonprofits and NGOs protect the original ideas that underpin their mission. In this episode, Kary Oberbrunner explains why nonprofit intellectual property matters, why mission-driven organizations are especially vulnerable, and how AI has changed the urgency around idea protection. Instant IP® is offering a free IP credit to NGOs and nonprofits so they can begin protecting valuable creative and strategic assets such as: Programs Curriculum Training materials Fundraising campaigns Donor messaging Grant language Impact models Original videos Frameworks Processes Brand content Strategic plans Nonprofits give their blood, sweat, and tears to make people’s lives better. But generosity should not mean vulnerability. Your mission deserves protection. Your programs deserve protection. Your content deserves protection. Your ideas are intellectual property. Protect the Orgᴵᴾ helps nonprofits document, timestamp, and protect their ideas with blockchain-backed evidence before those ideas are copied, scraped, or misused. Protect your first idea free with Instant IP®. https://www.instantip.today/giver/ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbXhaWlFoS24yWUl5anZqTEJhSU03T0xFRU9EUXxBQ3Jtc0tuODdRMDdlbnZFNEwtMS1YNkVQYVJOdmlYSDlsWm03dWhVZEVJTHVfLVk5WkJZODgycUFxemhnU1ppUFo4S2pNVDhuV1F1RGxoa1g1TzZHSDVsZzhVUmdTeE5pajVqOWxDQm85M1dRcTdXQVJLRmZzRQ&q=https%3A%2F%2Fwww.instantip.today%2Fgiver%2F&v=1ZpIWiWBrYI]

10. juli 202612 min