Keys to Real Estate

Building What the Industry Needs - John Freyer, Jr. | S3E9

19 min · 30. apr. 2026
episode Building What the Industry Needs - John Freyer, Jr. | S3E9 cover

Beskrivelse

For technology to be useful, it has to make life easier for the people using it. In this episode, Settlor Co-Founder and President John Freyer, Jr. describes how his company set out to create a platform that did just that for title agents. He highlights the importance of engaging directly with customers to build solutions that actually work in practice, rather than relying on one-size-fits-all approaches. He and Keys to Real Estate host Mary Schuster also discussed how meaningful progress in creating effective digital and automated solutions depends on effective collaboration across the industry. Regardless of how many technological advancements make, they agreed that maintaining human relationships will always be a paramount. And what are the potential negative long-term repercussions of replacing human staff with artificial intelligence? Chapters: 0:00 Overcoming legacy platform frustrations and industry needs 6:01 Tailoring solutions for different states and local markets 8:27 The value of truly understanding customer needs through on-the-ground engagement 13:09 Industry collaboration as a force for good 14:08 The irreplaceable value of human relationship in a digital age 15:13 The risks of short-term thinking and automation replacing key human roles 16:20 Final reflections on industry evolution and embracing future opportunities For more about Settlor: https://settlor.com/ [https://settlor.com/] For more about National Settlement Services Summit (NS3): https://ns3thesummit.com/ [https://ns3thesummit.com/] To access the Housing Inventory & Attainability Watch Library: https://www.thetitlereport.com/housing-inventory-attainability-watch.aspx [https://www.thetitlereport.com/housing-inventory-attainability-watch.aspx] Get In Touch… Host email: Mary Schuster - mschuster@octoberresearch.com To find more episodes of “Keys to Real Estate” or learn more about October Research – the nation’s leading independent provider of market intelligence, industry news, expert analysis and regulatory information for professionals in the real estate, title, financial and settlement services industries – visit https://www.octoberresearch.com. Episode sponsored by First American Trust – https://www.firstamtrust.com [https://www.firstamtrust.com] Episode produced by October Research – https://www.octoberresearch.com [https://www.octoberresearch.com]

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58 episoder

episode What Can't AI Replace in Your Business? - Ryan Ozonian & Adam Schlesigner | S3E17 cover

What Can't AI Replace in Your Business? - Ryan Ozonian & Adam Schlesigner | S3E17

Is artificial intelligence (AI) coming to take your job or change how you do it? That is an albatross of a question hanging over just about every technology-dependent industry. It is also one of many tackled by MyHome (a WFG Company) Senior Director of Innovation and AI Ryan Ozonian and First American Data & Analytics Vice President of Product Underwriting Adam Schlesinger during the October Research’s 2026 National Settlement Services Summit (NS3) in Kansas City. OR Chief Knowledge Officer Mary Schuster asked them about the transformative potential of AI in the real estate and settlement services sectors, specifically, while touching on its practical applications and how AI could help bridge demographic talent gaps while maintaining trust, building cross-functional teams and ensuring successful implementation while keeping ethical and regulatory considerations front and center. Chapters: 2:16 - Balancing AI adoption: all-in vs gradual integration 4:25 - Process mapping as a foundation for AI deployment 6:19 - Building cross-functional teams and assigning accountability 8:51 - Addressing team resistance: fear of job loss and change management 12:11 - The evolving roles of professionals with AI support 14:25 - Five-year predictions: misconceptions and breakthroughs 15:28 - Practical advice for getting started: identify pain points 15:57 - Embrace change: start somewhere and stay curious 17:58 - Is AI a solution looking for a problem or an evolution driven by necessity? Get In Touch… Host email: mschuster@octoberresearch.com To find more episodes of “Keys to Real Estate” or learn more about October Research – the nation’s leading independent provider of market intelligence, industry news, expert analysis and regulatory information for professionals in the real estate, title, financial and settlement services industries – visit https://www.octoberresearch.com [https://www.octoberresearch.com]. Episode sponsored by First American Trust – https://www.firstamtrust.com [https://www.firstamtrust.com] Episode produced by October Research – https://www.octoberresearch.com [https://www.octoberresearch.com]

25. juni 202618 min
episode AI Is Not Your Strategy: Real Talk About Risk and ROI - Ryan Ozonian & Adam Schlesigner | S3E16 cover

AI Is Not Your Strategy: Real Talk About Risk and ROI - Ryan Ozonian & Adam Schlesigner | S3E16

Artificial intelligence (AI) may be reshaping how we approach real estate finance and title insurance, but does that mean professionals in this industry can just set it and forget it? MyHome (a WFG Company) Senior Director of Innovation and AI Ryan Ozonian and First American Data & Analytics Vice President of Product Underwriting Adam Schlesinger took the stage at October Research’s 2026 National Settlement Services Summit (NS3) in Kansas City to discuss how organizations should be incorporating AI adoption strategically, starting with targeted use cases, experimenting responsibly and establishing governance frameworks before scaling investments. The discussed with OR Chief Knowledge Officer Mary Schuster the importance of building cross-functional teams that combine technology, operations, compliance and business expertise to ensure successful implementation while keeping ethical and regulatory considerations front and center. Chapters: 2:00 - Industry outlook on AI's future impact 4:13 - The importance of tangible AI application development 6:39 - Material changes AI will bring to title and settlement workflows 8:22 - Customer experience improvements through AI-driven transparency 9:58 - Pace of AI evolution and managing hype cycles 14:36 - Prioritizing AI investments and internal team building 17:57 - Recognizing wasted AI investments and trial pitfalls 20:54 - Regulatory considerations and governance in AI deployment 24:08 - Accountability and liability when using AI tools 27:45 - Building internal AI expertise versus relying on vendors 30:20 - Addressing industry talent gaps with AI and automation Get In Touch… Host email: mschuster@octoberresearch.com To find more episodes of “Keys to Real Estate” or learn more about October Research – the nation’s leading independent provider of market intelligence, industry news, expert analysis and regulatory information for professionals in the real estate, title, financial and settlement services industries – visit https://www.octoberresearch.com [https://www.octoberresearch.com]. Episode sponsored by First American Trust – https://www.firstamtrust.com [https://www.firstamtrust.com] Episode produced by October Research – https://www.octoberresearch.com [https://www.octoberresearch.com]

19. juni 202635 min
episode The Future of Trust in an AI World - Eva Velasquez | S3E15 cover

The Future of Trust in an AI World - Eva Velasquez | S3E15

The landscape of fraud and trust has become fraught with advancing threats from artificial intelligence (AI), deepfakes and synthetic identities. Eva Velasquez from the Identity Theft Resource Center joined Keys to Real Estate host Mary Schuster to discuss the psychologically of scam artists and how trust infrastructure must adapt to new digital threats. She explained why human relationships are more important than ever when trying to build trust with clients and customers in today’s environment and practical advice for how companies and consumers can better safeguard themselves through best practices and continuous education. Chapters: 0:00 – Introduction 1:32 - Trust as an evolving infrastructure, not a dying concept 3:47 - The importance of maintaining human relationships 9:12 - Changing foundation signals: moving from static data to behavioral signals 13:42 - The difference between digital avatars and synthetic identities 16:32 - The increasing scale of AI-driven fraud and misuse 20:32 - Building trust through transparency and transparent processes 21:47 - The role of friction in balancing trust and security 24:17 - Practical steps for family and professional precautions 27:17 - The regulatory landscape and the need for proactive measures 28:47 - The future of trust: human-centric, process-driven, AI-aware For more on the Identity Theft Resource Center: https://www.idtheftcenter.org/contact-us/ [https://www.idtheftcenter.org/contact-us/] For the ITRC’s Victim Help Center: https://www.idtheftcenter.org/victim-help-center/ [https://www.idtheftcenter.org/victim-help-center/] Get In Touch… Guest email: itrc@idtheftcenter.org Host email: mschuster@octoberresearch.com To find more episodes of “Keys to Real Estate” or learn more about October Research – the nation’s leading independent provider of market intelligence, industry news, expert analysis and regulatory information for professionals in the real estate, title, financial and settlement services industries – visit https://www.octoberresearch.com [https://www.octoberresearch.com]. Episode sponsored by First American Trust – https://www.firstamtrust.com [https://www.firstamtrust.com] Episode produced by October Research – https://www.octoberresearch.com [https://www.octoberresearch.com]

11. juni 202632 min
episode The Psychology of Modern Fraud - Eva Velasquez | S3E14 cover

The Psychology of Modern Fraud - Eva Velasquez | S3E14

In a world where everyone seems to want things to move faster and faster, when it comes to safeguarding your business against fraud, sometimes speed is not what you need. Listen as Eva Velasquez, CEO of the Identity Theft Resource Center, shares insights on how fraudsters now exploit human psychology and trust, making traditional verification methods less effective with Keys to Real Estate host Mary Schuster. They explore how the landscape of fraud and trust is transforming alongside developments in technology and why real estate companies may be able to rebrand their people-centric business model as a major plus in a world that may soon get tired of always talking to machines. Discover practical strategies to reinforce trust, apply friction and adapt to this rapidly changing environment in this episode. Chapters: 0:00 – Introduction 1:15 – The impact of fraud on high-value transactions like real estate 2:26 – Moving from technical exploits to psychological manipulation 4:20 – Recognizing vulnerabilities beyond demographics 7:31 – Embracing friction and trust in digital processes 9:04 – Moving beyond perception-based verification 13:44 - Emotional and trust breaches in identity fraud 20:17 - The risk of rushing transactions and the value of slowing down 24:34 - Restoring trust through personal relationships and transparency 29:29 - Challenging assumptions about transaction speed and urgency 32:05 - The importance of layered, process-based verification For more on the Identity Theft Resource Center: https://www.idtheftcenter.org/ [https://www.idtheftcenter.org/] For the ITRC’s Victim Help Center: https://www.idtheftcenter.org/victim-help-center/ [https://www.idtheftcenter.org/victim-help-center/] Get In Touch… Guest email: itrc@idtheftcenter.org Host email: mschuster@octoberresearch.com To find more episodes of “Keys to Real Estate” or learn more about October Research – the nation’s leading independent provider of market intelligence, industry news, expert analysis and regulatory information for professionals in the real estate, title, financial and settlement services industries – visit https://www.octoberresearch.com [https://www.octoberresearch.com]. Episode sponsored by First American Trust – https://www.firstamtrust.com [https://www.firstamtrust.com] Episode produced by October Research – https://www.octoberresearch.com [https://www.octoberresearch.com]

4. juni 202634 min
episode Are Title Agencies Underinsured Against Today’s Threats? - Casey Withers | S3E13 cover

Are Title Agencies Underinsured Against Today’s Threats? - Casey Withers | S3E13

Does your insurance policy cover what you think it does? Dive into the world of E&O policies and risk management strategies with Casey Withers, program executive at TIAC, and Mary Schuster, chief knowledge officer at October Research. Discover practical insights for evaluating your coverage plan that go beyond simply talking about the premium. There are important industry-specific policies you may not be fully abreast of that could be life-savers – or business savers, at least – in the face of evolving cyber threats and other risks that could severely impact your agency. Whether you’re an industry veteran or new in the field, this episode offers critical advice to safeguard your business. Chapters: 2:30 – Beyond premium: evaluating insurance providers 8:39 – Key elements in selecting a coverage policy 13:21 – Emerging cyber risks and claims trends 15:39 – Insuring against wire fraud 18:15 – New insurance products: surety bonds and cyber options 24:28 – When to start renewal conversations 26:29 – Questions to ask before signing your policy For more about TIAC: https://tiacrrg.com/ [https://tiacrrg.com/] Get In Touch… Guest email: info@tiacrrg.com Host email: mschuster@octoberresearch.com To find more episodes of “Keys to Real Estate” or learn more about October Research – the nation’s leading independent provider of market intelligence, industry news, expert analysis and regulatory information for professionals in the real estate, title, financial and settlement services industries – visit https://www.octoberresearch.com [https://www.octoberresearch.com]. Episode sponsored by First American Trust – https://www.firstamtrust.com [https://www.firstamtrust.com] Episode produced by October Research – https://www.octoberresearch.com [https://www.octoberresearch.com]

28. maj 202625 min