Podcasting Strategy Simplified

Your Podcast Download Metrics Are Messing With Your Mind! (#92)

28 min · 11. juni 2026
episode Your Podcast Download Metrics Are Messing With Your Mind! (#92) cover

Beskrivelse

Now hear this: NO ONE is turning off your podcast because you don't have enough downloads. So why do you get so consumed by this figure?! The dreaded download number is a polarizing metric that often times throws new podcasters off their game, inadvertently making them feel like their show isn't good enough. Or, even worse, THEY aren't good enough as a host. The big problem with the download metric is that its presented by most podcast hosts (and some podcast "gooroos") as THE most important number to track. But in reality, if you don't understand how to evaluate these stats, they become something that plays tricks with your mind and can cause you to lose focus on what's most important with your podcast's development. In Episode 92 of Podcasting Strategy Simplified, I'm sharing my candid thoughts on download metrics and how you should utilize them in your podcasting plight. After taking in this episode, you'll understand: ✅ Why you should wait AT LEAST six months before looking at your numbers when you launch your podcast ✅ How download metrics f*ck with your mind and how to overcome it ✅ What you should focus on instead of getting consumed by metrics and statistics ✅ The best way (and best time) to evaluate your download metrics so they become a useful tool ✅ The metric that matters most (and it has nothing to do with numbers) RESOURCE MENTIONED IN THIS EPISODE On Episode 13 of my friend and fellow podcasting strategist's show Talking the Talk, her and guest Lori Pine share a take on download metrics you absolutely need to hear. Click here to listen now [https://talkingthetalkpod.podbean.com/e/the-joy-of-podcasting-without-metrics-with-lori-pine/] 🎟️ Get Your Ticket to The Empowered Podcasting Conference [https://empoweredpodcasting.com/]! Use code EPCJASON20 at checkout and save 20% on your ticket 📆 Schedule a Free Discovery Call with Jason Cercone [https://jasoncercone.com/discoverycall] 📲 Or Contact Me Directly: jason@bombtrackmedia.com [jason@bombtrackmedia.com] | 412.965.8428 👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe [https://speakpipe.com/simplified] 🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee [https://buymeacoffee.com/jasoncercone] to say thanks MUSIC CREDITS: Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com [https://pixabay.com] Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com [https://pixabay.com] Thank you for listening and becoming an official member of The Bomb Squad!

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episode Celebrating 100 Episodes & The Evolution of Empowered Podcasting w/ Marc Ronick and Rich Perry (#100) cover

Celebrating 100 Episodes & The Evolution of Empowered Podcasting w/ Marc Ronick and Rich Perry (#100)

DID YOU KNOW: According to a quick Google search that produced a Reddit thread in the AI Overview, only 5-7% of podcasts actually make it to 100 episodes. Sad, but true. Trying to swing this statistic in the right direction is one of my core missions at Bombtrack Media, and today I'm actively contributing to the cause. Podcasting Strategy Simplified has officially hit 100 episodes. Most of those episodes came under the show's former name (Let's Blow This Up), but here we are. To me, 100 episodes is just the beginning. As you'll hear me say a few times throughout today's show, "the party has only just begun!" But I'm also a firm believer in celebrating all the milestones you hit in your podcasting journey, so to ring in triple digits, I invited my friends and business partners at Empowered Podcasting, Marc Ronick and Rich Perry, onto the show to talk about the commitment required to hit triple digits on your podcast, the evolution of Empowered Podcasting, not twisting and overthinking the words of the "gurus," and plenty more. Join us for this episode from front to back and you'll walk away with: ✅ Tips to make it to 100 episodes on YOUR podcast ✅ A look behind the scenes at the evolution of Empowered Podcasting (and the planning of this year's Empowered Podcasting Conference happening August 21st thru 23rd in Charlotte, NC) ✅ More reasons why you should be attending this year's Empowered Podcasting Conference (see the link below to grab your ticket AND save 20%) ✅ An understanding of why we, as podcasters, sometimes twist the words of the gurus and "over-offer" our products and services From the bottom of my heart, THANK YOU for being on this journey with me and listening to Podcasting Strategy Simplified!  🎟️ Get Your Ticket to The Empowered Podcasting Conference [https://empoweredpodcasting.com/]! Use code EPCJASON20 at checkout and save 20% on your ticket 📆 Schedule a Free Discovery Call with Jason Cercone [https://jasoncercone.com/discoverycall] 📲 Or Contact Me Directly: jason@bombtrackmedia.com [jason@bombtrackmedia.com] | 412.965.8428 👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe [https://speakpipe.com/simplified] 🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee [https://buymeacoffee.com/jasoncercone] to say thanks MUSIC CREDITS: Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com [https://pixabay.com] Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com [https://pixabay.com] Thank you for listening and becoming an official member of The Bomb Squad!

16. juli 202655 min
episode A Comprehensive Look at My Podcasting Strategy Services (#99) cover

A Comprehensive Look at My Podcasting Strategy Services (#99)

At Bombtrack Media, I lean heavily into podcasting strategy because without it, success on this medium is slim to none. As I come to you with the final "double digit" episode of Podcasting Strategy Simplified, I felt it made sense to take some time and explain a little bit more about what I do on a day-to-day basis.  So let's dig in. After taking in Episode 99 today, you'll understand: ✅ The reason I reverse engineer the need for podcasting  ✅ Why I've gone all in on podcasting strategy (and why you should, too) ✅ The role a rock solid mindset plays in your podcasting endeavors ✅ Which coaching package makes the most sense for you (and your budget) ✅ My approach to production and why it's directly related to your overall strategy 🎟️ Get Your Ticket to The Empowered Podcasting Conference [https://empoweredpodcasting.com/]! Use code EPCJASON20 at checkout and save 20% on your ticket 📆 Schedule a Free Discovery Call with Jason Cercone [https://jasoncercone.com/discoverycall] 📲 Or Contact Me Directly: jason@bombtrackmedia.com [jason@bombtrackmedia.com] | 412.965.8428 👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe [https://speakpipe.com/simplified] 🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee [https://buymeacoffee.com/jasoncercone] to say thanks MUSIC CREDITS: Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com [https://pixabay.com] Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com [https://pixabay.com] Thank you for listening and becoming an official member of The Bomb Squad!

9. juli 202634 min
episode Do Small Podcasts Actually Make Money or Is Monetization Overrated? (#98) cover

Do Small Podcasts Actually Make Money or Is Monetization Overrated? (#98)

It's time to answer another one of your burning questions about podcasting strategy!  The question on the table today: Do small podcasts actually make money or is monetization overrated? The key to this answering this question comes down to discovering what monetization means to you.  Press play and dig in. 🎟️ Get Your Ticket to The Empowered Podcasting Conference [https://empoweredpodcasting.com/]! Use code EPCJASON20 at checkout and save 20% on your ticket 📆 Schedule a Free Discovery Call with Jason Cercone [https://jasoncercone.com/discoverycall] 📲 Or Contact Me Directly: jason@bombtrackmedia.com [jason@bombtrackmedia.com] | 412.965.8428 👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe [https://speakpipe.com/simplified] 🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee [https://buymeacoffee.com/jasoncercone] to say thanks MUSIC CREDITS: Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com [https://pixabay.com] Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com [https://pixabay.com] Thank you for listening and becoming an official member of The Bomb Squad!

6. juli 20265 min
episode How to Eradicate the Spammy Podcast "Promoters" of the World (#97) cover

How to Eradicate the Spammy Podcast "Promoters" of the World (#97)

⚠️ This is one of those episodes that needs to be shared with other podcasters. If this message hits home, please pass it along to other podcasters so they don't get scammed either ⚠️ We've reached a critical point in podcasting where AI episodes have infiltrated our landscape, leaving listeners to question what's real and creators to question what's next. And on top of that, we have to deal with these GD spam bot scammers from various countries posing as "promoters" and "growth experts" trying to take control of our download metrics.  Chances are, by time you finish reading this sentence, a new one will have sent you a connection request on LinkedIn, bragging on high with the lowest of grammar skills how they're equipped to take your podcast to the next level. It's time more awareness was brought to the stage about this bullshit, and I'm here today to do just that. On Episode 97 of Podcasting Strategy Simplified, I'm taking my shot at these relentless spam services and sharing my thoughts on why they'll have a negative impact on your podcasting strategy (and results) if you let them into your world. After you finish consuming this episode, you'll understand: ✅ Why these bots unfortunately exist (and why they're meaningless to your efforts) ✅ The greatest weapon you have at your disposal to fight back ✅ Reasons you can't be focused specifically on downloads (and when you focus on the right things, these scams become irrelevant to you) ✅ The REAL penalty that comes from falling victim to these scams (and the long-term impact it can have on your podcast) 🎟️ Get Your Ticket to The Empowered Podcasting Conference [https://empoweredpodcasting.com/]! Use code EPCJASON20 at checkout and save 20% on your ticket 📆 Schedule a Free Discovery Call with Jason Cercone [https://jasoncercone.com/discoverycall] 📲 Or Contact Me Directly: jason@bombtrackmedia.com [jason@bombtrackmedia.com] | 412.965.8428 👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe [https://speakpipe.com/simplified] 🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee [https://buymeacoffee.com/jasoncercone] to say thanks MUSIC CREDITS: Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com [https://pixabay.com] Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com [https://pixabay.com] Thank you for listening and becoming an official member of The Bomb Squad!

2. juli 202622 min
episode Why Do Some Podcast Episodes Perform Dramatically Better Than Others? (#96) cover

Why Do Some Podcast Episodes Perform Dramatically Better Than Others? (#96)

It's time to answer another one of your burning questions about podcasting strategy!  The question on the table today: Why do some podcast episodes perform dramatically better than others? The answer may not be what you expect. Enjoy! 🎟️ Get Your Ticket to The Empowered Podcasting Conference [https://empoweredpodcasting.com/]! Use code EPCJASON20 at checkout and save 20% on your ticket 📆 Schedule a Free Discovery Call with Jason Cercone [https://jasoncercone.com/discoverycall] 📲 Or Contact Me Directly: jason@bombtrackmedia.com [jason@bombtrackmedia.com] | 412.965.8428 👉 Got a question you'd like featured on Monday's 5-Minute Questions Series? Send it to me via SpeakPipe [https://speakpipe.com/simplified] 🚀 Did a tip or strategy from this podcast change the game for you? Buy Me a Coffee [https://buymeacoffee.com/jasoncercone] to say thanks MUSIC CREDITS: Podcasting Strategy Simplified: Burn The Track (Inspiring Rock Trailer) by Alex Grohl on pixabay.com [https://pixabay.com] Let's Blow This Up: Aggressive Metal Trailer (Dragon Heart) by Alex Grohl on pixabay.com [https://pixabay.com] Thank you for listening and becoming an official member of The Bomb Squad!

29. juni 20266 min