Lives of Tomorrow

Future Consumer 2028: Meet The Challenge of The Challengers

26 min · 17. mar. 2026
episode Future Consumer 2028: Meet The Challenge of The Challengers cover

Beskrivelse

In this Lives of Tomorrow episode, WGSN CEO and host Carla Buzasi welcomes WGSN Consumer Researcher Natacia Lim to discuss the final Future Consumer persona of our Future Consumer 2028 series, The Challengers. Discover how the Challengers cohort is shaping consumer trends by 2028, driven by values like truth, transformation and fearless authenticity. Tune in to learn their unique psychographic traits, purchasing priorities and how brands can authentically engage with this influential group.

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