Masterminds Podcast
Download Achieve By Petra – https://app.theachieveproject.com/PSL0001000 Everyone is telling you to start a business. Nobody is telling you why most of them fail. The answer is two words — sales and marketing. And until you understand the difference between the two, and why one without the other is a dead end, you will keep building products nobody is buying. In this episode of the Masterminds Podcast, Richie Mensah sits down with Daniel Sarpong — sales strategist, author of The 12 Sales Secrets, and a professional who has worked across 30 countries and counting. Daniel breaks down the real difference between sales and marketing, why every human being is already a salesperson whether they know it or not, the 6 psychological principles that drive every purchase decision, and why passion without skill is just noise. If you run a business, work in one, or are trying to sell yourself in any area of life — this episode is your masterclass. In this episode, you'll learn: The real difference between sales and marketing — and why confusing them is costing you Why every person is already a salesperson in their own life How to sell across different cultures without changing your core principles The 6 psychological principles behind every purchase: reciprocity, commitment, social proof, authority, likability and scarcity Why personal brand is now more powerful than corporate brand — and how to build yours Why giving value consistently is the most underrated sales strategy How to convert awareness into actual sales Why passion and skills are not the same — and which one actually builds a career Support the show [https://www.buzzsprout.com/2531421/support]
68 episoder
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