Morning Drive
As the 2026 FIFA World Cup kicks off across North America, corporate sponsors are completely rewriting their PR playbooks. Tim Elliott discusses shifting marketing strategies with Pete Jacob, MD of Current Global MENAT, exploring why global brands are prioritising decentralised fan-led content and online culture over multi-million-pound athlete endorsements.
596 episoder
Kommentarer
0Vær den første til at kommentere
Tilmeld dig nu og bliv en del af Morning Drive-fællesskabet!