Notes From The Not There Yet
Episode Summary Jordan Stachini never planned to run a marketing agency. In fact, as she puts it: “Complete accidental business owner - it was never ever meant to be the plan.” Today she runs Co&Co, a growing Manchester marketing agency. But the real story behind the business isn’t about strategy or scaling. It’s about the moment many adults quietly experience - when the life you assumed you would live suddenly stops feeling right. In this conversation we explore: * Leaving a long-term relationship when your futures no longer match * Burnout, therapy, confidence and rebuilding yourself * Choosing to live child-free despite social expectations * Financial independence and personal freedom * Gender, masculinity and the way we talk about equality * Why she refuses to build a huge agency * What great marketing looks like today, AI and overhype This episode is for anyone who has ever thought: “Wait… what if I actually want something different?” Show notes Jordan Stachini describes herself as an accidental business owner. But the story behind her marketing agency Co&Co is really a story about something deeper - learning to listen to yourself when the life you thought you wanted starts to feel wrong. In this conversation Jordan speaks candidly about the hardest decisions she’s made: leaving a relationship, recovering from burnout, setting boundaries as a business owner and choosing a life without children. What emerges is a story about independence, honesty and the courage to design a life that genuinely fits you. THEMES EXPLORED * The accidental path to building a marketing agency * Why Jordan refuses to grow her business beyond 10 people * Saying no to clients and opportunities that don’t align * Leadership and the expectations founders create * Burnout and therapy * Leaving a long-term relationship when your futures diverge * Living child-free by choice * Financial independence and freedom of choice * Gender, masculinity and the International Women’s Day debate * Why women should never treat career as optional If this conversation resonates - or challenges something you thought you believed - share it with someone navigating their own messy middle. Key Takeaways * Sometimes the most honest sentence in adulthood is: “I don’t want that life.” * Independence gives you something many people underestimate: choice. * Growth doesn’t always mean building something bigger. Sometimes it means building something that fits. * The hardest decisions in life are often the ones that make you most honest with yourself. * Success on paper doesn’t solve the deeper questions about how you want to live. * Becoming who you are often means letting go of the version of life you once imagined.
21 episoder
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