Navigating B2B Marketing: Insights with Dave Charest

Building Trust and Community Through Social Proof with Alex Montgomery

At the B2B Marketing Expo, Alex, who leads go-to-market at SlashExperts, explains the company’s focus on building trust through “social proof” by connecting existing customers directly with prospects to generate leads, speed sales cycles, and provide insights. He shares the founding story: founder Brayden Young (formerly of Sendoso) saw that prospects increasingly resist demos and trust customers more than salespeople. Alex discusses survey findings from 450+ GTM leaders (with Heinz Marketing) showing social proof as a top obstacle and notes deals convert over 3x higher when relevant social proof is delivered within 48 hours versus 3+ days. He describes an upcoming AI agent, Carly, to deliver social proof autonomously and cites customer results of ~25–30% sales-cycle reduction. His key advice: systematize customer references and social proof to avoid late-stage fire drills, while using community and in-person connections to build trust. 00:00 Meet Alex SlashExperts 00:34 Trust And Social Proof 02:02 Founding Story Sendoso 03:48 Expo Themes And Data 05:39 Speeding Up References 05:52 AI Agent Carly 08:16 Experts Network Badges 09:04 Community Builds Trust 10:25 Top Tip Systematize Proof 12:01 Wrap Up And Thanks Connect with Alex on LinkedIn [https://www.linkedin.com/in/alexjamesmontgomery/] Connect with Meredith on LinkedIn [https://www.linkedin.com/in/meredithdennis/] Follow Compression Marketing on Instagram [https://www.instagram.com/compression.marketing/] Contact Meredith: info@compressionmarketing.co

Clearing the Path to Success: Veronique Ficheux on Coaching Executives

Clarity Coaching for Leaders: Decisions, Fear, and the Human Element of AI In a conversation at a B2B expo, Veronique explains her work as a clarity coach for CEOs and C-suite leaders who lack a safe space to exchange ideas. She describes “holding the pockets” for clients to unload thoughts, “holding the mirror” to help them decide and stay accountable, and removing “baggage” that blocks progress, often tied to fear—especially fear of rejection and concern about what others will think. She discusses how emotions can derail thinking, the “tyranny of how,” prioritization challenges, and the impact of starting days in reactive email mode. The discussion also covers the prevalence of AI at the expo, the need to balance AI with the human element, and the value of community and in-person connection. Veronique emphasizes daily centering practices, choosing grace, and simple breathing to regulate emotions and reset. 00:00 Meet Veronique 00:14 What a Clarity Coach Does 01:20 Baggage and Taking Risks 02:13 Fear of Rejection 03:40 The Mirror and Decisions 04:12 Tyranny of How 04:38 Time Priorities and Momentum 06:32 Cause vs Effect Mindset 06:59 B2B Expo and AI Everywhere 08:09 Human Element and Community 10:20 What Business Are You In 11:26 Daily Reset Choose Grace 12:46 Breathing to Regulate Stress 13:18 Wrap Up and Thanks Connect with Veronique on LinkedIn [https://www.linkedin.com/in/veroniqueficheux/] Connect with Meredith on LinkedIn [https://www.linkedin.com/in/meredithdennis/] Follow Compression Marketing on Instagram [https://www.instagram.com/compression.marketing/] Contact Meredith: info@compressionmarketing.co

AI and Marketing: Insights from Todd Krise at the B2B Expo

Todd Krise on Making AI Marketing Accessible for Small Businesses at the B2B Expo At the B2B Expo, Todd Krise, CEO and founder of MercenaryMarketing.ai, discusses his background in agencies and his focus on supporting small businesses and solopreneurs who often can’t afford traditional retainers or consistent strategic support. He describes building a platform that curates AI tools and plans for a community launching next year called the Mercenary Network, with a future in-person “safe house,” aimed at providing ongoing access to knowledgeable people and increasing clients’ ownership of their digital assets. Todd explains how AI can enable consistency and quality by handling mundane tasks so teams can be more present and human, and he notes that many small businesses need guidance because AI feels nebulous. He also reflects on the rollercoaster of transitioning from agency work to founding a company and shares takeaways from his talk, “How to become your own AI Marketing Agency.” 00:00 Meet Todd Krise 00:28 Mercenary Origin Story 00:57 Marketing for Small Business 02:12 Community and Access 03:24 AI Tools Any Industry 04:36 Human First AI Workflow 05:33 Educating Clients on AI 06:55 Agency to Founder Rollercoaster 08:48 B2B Expo Experience 09:26 Talk Takeaways 11:28 Wrap Up and Thanks Connect with Todd on LinkedIn [https://www.linkedin.com/in/toddkrise/] Connect with Meredith on LinkedIn [https://www.linkedin.com/in/meredithdennis/] Follow Compression Marketing on Instagram [https://www.instagram.com/compression.marketing/] Contact Meredith: info@compressionmarketing.co

Connecting and Creating: Franisha Hayes on AMA and Marketing Trends

AMA Las Vegas and Phoenix Leaders Share Chapter Updates and B2B Expo Takeaways At a B2B Expo, Franisha Hayes, president of the American Marketing Association (AMA) Las Vegas chapter and director of marketing at KMJ Vegas, discusses shaking up a 90-year luncheon-focused chapter by adding evening “fireside chats” centered on personal growth, while continuing monthly luncheons on topics like short-form video and upcoming influencer podcasting. AMA Las Vegas also introduced “play mixers,” including a game-night event. Franisha highlights seeing a booth focused on AI-driven workflows and notes she’ll join an American Advertising Federation panel on how AI is changing creative workflows. She advises that all marketing channels matter but should be used within reason, emphasizing that audiences aren’t always on social and that traditional and in-person networking remain important. The host shares similar changes at AMA Phoenix, including more in-person panels, community partnerships, and evolving board leadership. 00:00 Meet Franisha Hayes 00:48 AMA Vegas Shakeup 01:20 Fireside Chats and Mixers 03:02 Leading Through Change 04:00 Expo Find AI Workflows 05:25 Marketing Advice All Channels 07:05 In Person Connection Matters 08:14 AMA Phoenix Updates 09:46 Phoenix Visit and Wrap Connect with Franisha on LinkedIn [https://www.linkedin.com/in/franisha-hayes/] Connect with Meredith on LinkedIn [https://www.linkedin.com/in/meredithdennis/] Follow Compression Marketing on Instagram [https://www.instagram.com/compression.marketing/] Contact Meredith: info@compressionmarketing.co

The Human-AI Partnership: Barry Rosen Discusses Digital Evolution

AI for Small Business: Policies, Training, and ROI-Driven Automation In this podcast episode, Barry introduces his full-service digital marketing agency and AI-focused consultancy, drawing on a background that includes a film degree, about 20 years at IBM as a product manager, and business consulting. He recaps his expo session on ChatGPT and AI for small business owners, emphasizing why businesses should care about AI and warning that employees may already be using it without guardrails, creating risk around PII and proprietary data; he offers a free internal AI usage policy template. Barry explains “AI-enabled” as using AI to improve daily work, sharing a workflow using Read.ai transcripts and ChatGPT as a sales coach and to generate meeting decks, while keeping humans in the loop. He outlines his methodology: baseline assessment, customized training, mapping tasks step-by-step, identifying automation opportunities, selecting off-the-shelf vs custom tools, and estimating ROI, plus establishing an internal AI council for ongoing strategy, adoption, customer communication, and talent attraction. He closes by urging businesses to use AI not only for cost savings but also to create new revenue-generating offerings from customer data insights. Connect with Barry on LinkedIn [https://www.linkedin.com/in/barryrosenwsi/] Connect with Meredith on LinkedIn [https://www.linkedin.com/in/meredithdennis/] Follow Compression Marketing on Instagram [https://www.instagram.com/compression.marketing/] Contact Meredith: info@compressionmarketing.co