Lyt til Pharma Market Access Insights - from Petauri Evidence

Send us a text [https://www.buzzsprout.com/twilio/text_messages/1053412/open_sms] Discover how health economics can support successful Medical Device launch, proposition development, and market access This episode offers an insightful journey into the world of medical device market access. Specialists from our health economics and market access teams explore the hidden challenges faced by medical devices companies when taking new innovations to healthcare leaders, communicating value and demonstrating evidence, and offer tips on leveraging health economics for a successful launch. Juliet Wallace (Senior Partnerships Coordinator) delves deep with our expert panel into the pivotal role of health economic evaluation in supporting market access for medical devices. Juliet puts audience questions to Hannah Palin (Director, Local Market Access), Calum Jones (Associate Director, Health Economics), and Evelyne Priestman (Consultant, Health Economics). See full details at: https://mtechaccess.co.uk/launch-strategies-health-economic-modelling-medical-devices/ This episode was originally broadcast live as webinar in February 2025.  https://petauri.com/ Subscribe to our newsletter to hear more news, insights and events from Petauri Evidence [https://mtechaccess.co.uk/subscribe/]

Send us a text [https://www.buzzsprout.com/twilio/text_messages/1053412/open_sms] What clinical and economic evidence do US payers prefer to drive formulary decisions? How can you optimise your chances of preferential access in the US with the right evidence? How should evidence be generated, synthesised, and presented for the US market? In this episode, Clare Foy (Director – Global Market Access, Mtech Access) interviews colleagues Nicole Lodowski (Managing Director, Petauri Evidence) and Bob Nordyke (Senior Advisor, Petauri Evidence) about US payer evidence challenges. We explore the evolving evidence needs for US payers. Nicole and Bob share unique perspectives around their extensive experience of driving evidence strategies for US pharmaceutical and medical device launches. Additionally, Nicole and Bob share a ‘sneak peek’ of exclusive insights from a recent Petauri US payer insights survey conducted to better understand the evidence landscape from the US payers’ perspective. They explore: * The evolving payer evidence landscape in the US * Preferences for clinical and economic evidence by US payers * Key differences between the US and other global markets with regard to evidence, HEOR, and market access * Opportunities and challenges when launching new medicines/medical devices/diagnostics in the US * Innovative perspectives on evidence planning and strategy for the US market * US payers’ perspectives, with exclusive insights from Petauri Evidence’s 2024 US payer survey This episode was first broadcast as a live webinar in October 2024. Learn more at: https://mtechaccess.co.uk/navigating-us-payer-evidence-needs/ [https://mtechaccess.co.uk/navigating-us-payer-evidence-needs/] Explore more about launching in the US market: https://mtechaccess.co.uk/launching-healthcare-products-in-the-us/ [https://mtechaccess.co.uk/launching-healthcare-products-in-the-us/] Subscribe to our newsletter to hear more news, insights and events from Petauri Evidence [https://mtechaccess.co.uk/subscribe/]

Send us a text [https://www.buzzsprout.com/twilio/text_messages/1053412/open_sms] How can real-world evidence (RWE) support health technology assessment (HTA)? Can real-world data (RWD) supplement clinical data? How can RWE be used to solve common challenges with treatment comparison? Here, Mtech Access are joined by experts from Arcturis and Delta Hat. Dan Howard (Associate Director – Health Economics, Mtech Access) shares some of the challenges that our clients face when developing HTA-ready health economic models with limited clinical trial data. Joseph O’Reilly (Principal Medical Statistician, Arcturis) introduces solutions to these challenges using RWD and RWE approaches. Nick Latimer (Analyst, Delta Hat; Professor of Health Economics, University of Sheffield; former NICE Appraisal Committee member) discusses how RWE is assessed by HTA committees. Samantha Gillard (Director – HTA, Mtech Access) facilitates the discussion and puts your questions to our experts This episode was first broadcast as a live webinar in October 2024. To request a copy of the slides used or to learn more visit: https://mtechaccess.co.uk/rwe-approaches-economic-modelling-hta/ [https://mtechaccess.co.uk/rwe-approaches-economic-modelling-hta/] For support with real-world evidence analysis, health economic modelling of health technology assessment, email info@mtechaccess.co.uk or visit https://mtechaccess.co.uk/ [https://mtechaccess.co.uk/] Subscribe to our newsletter to hear more news, insights and events from Petauri Evidence [https://mtechaccess.co.uk/subscribe/]

Send us a text [https://www.buzzsprout.com/twilio/text_messages/1053412/open_sms] How is the NHS preparing for winter? Which challenges are the most pressing for NHS decision-makers? How can industry best engage and support NHS decision-makers in the next few months? In August, Karen Cooper (Senior Consultant – NHS Insight & Interaction, Mtech Access) was joined by Jo Turl (Former Director of Commissioning, Devon ICS) to explore these challenges. Jo and Karen discuss: * How ICBs and Directors of Commissioning prepare for winter pressures * The current key areas of focus at Place and ICB level * Specific challenges and pressures facing the NHS now and in the run up to winter * Immediate and long-term impact of (expected) new government policies * How industry can best support the NHS as it plans for winter and beyond * How your field teams can engage with NHS commissioners over the next few months This episode was first broadcast as a live webinar in August 2024. Learn more at https://mtechaccess.co.uk/nhs-winter-planning/ [https://mtechaccess.co.uk/nhs-winter-planning/] For support with your UK market access and NHS engagement strategy, visit: https://mtechaccess.co.uk/strategic-uk-market-access/ [https://mtechaccess.co.uk/strategic-uk-market-access/ ] or email info@mtechaccess.co.uk Subscribe to our newsletter to hear more news, insights and events from Petauri Evidence [https://mtechaccess.co.uk/subscribe/]

Send us a text [https://www.buzzsprout.com/twilio/text_messages/1053412/open_sms] Are you a global market access lead looking to understand the challenges faced by your UK affiliates? Or do you work at a national level with responsibility for bringing a new health technology to the NHS in England? In July 2024, Global Whispers and NHS Whispers came together, to bring you an overarching view of what it takes to access the NHS with a medtech or pharmaceutical innovation. Guest speaker Dr Faris Al-Ramadani who shared his experience of introducing new technologies to the NHS from both sides of the fence: as a PCN Clinical Director and GP Partner, and as a HealthTech and Venture Capital Consultant. The NHS in England is complex and ever changing. Recent years have seen the introduction of new structures, new decision-makers and new priorities. If you’ve fallen out of the loop of what’s happening with the NHS, this webinar is here to help. After de-ciphering some of the new(er) NHS terminologies and structures, we discuss: * The key steps for introducing a new health technology to the NHS * Who to speak to, when and where * What to include in your value proposition to appeal to NHS decision-makers *  How to best meet key stakeholders’ needs * The challenges of bringing a new technology to the NHS in England Learn more about this webinar at: https://mtechaccess.co.uk/de-mystifying-the-nhs/ [https://mtechaccess.co.uk/de-mystifying-the-nhs/] Discover more about how we can support your UK launch strategy at: https://mtechaccess.co.uk/strategic-uk-market-access/ [https://mtechaccess.co.uk/strategic-uk-market-access/ ] This webinar was first broadcast live as a webinar in July 2024 Subscribe to our newsletter to hear more news, insights and events from Petauri Evidence [https://mtechaccess.co.uk/subscribe/]