Bumper’s measurement dashboard goes free

Captivate turns on monetisation options

Sponsored by SpotsNow. Get SpotsNow's Claude and ChatGPT connector free for a month. Ask anything about podcast advertising in plain language, right inside Claude or ChatGPT. Designed from the ground up for podcast advertising workflows to give you the edge. Connect free in 60 seconds [https://podnews.net/class-click/3554/2026-06-25] * Growth-oriented podcast host Captivate has turned on Captivate Monetization, a full suite of tools to help its podcasters earn revenue from advertising. It comprises Captivate Marketplace [https://www.captivate.fm/captivate-marketplace-for-podcasters?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-06-25], for direct sales between your podcast and advertisers (here is more info for advertisers [https://www.captivate.fm/captivate-marketplace-for-advertisers?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-06-25]); Programmatic Advertising, an existing Memberships and tips tool, and a new Campaign Management feature for AMIE, which is the company's dynamic content insertion engine. There will be a free webinar [https://www.youtube.com/live/h80RF8yMU8g?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-06-25] on Monday to learn more. * Yesterday, we mentioned a podcast which has got $200,000 [https://podnews.net/update/crowdfunded-two-hundred-grand] in crowdfunding, and cheekily suggested that fiction podcasts could also do with some of that. It turns out that they did: Julian Simpson's The Lovecraft Investigations [https://podnews.net/podcast/i11bgm] - a former BBC podcast - successfully crowdfunded $503,194 [https://www.backerkit.com/c/projects/julian-simpson/lovecraft-investigations-the-call-of-cthulhu?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-06-25] for a new independent season earlier this month. * iHeart has launched the iHeart Soccer Podcast Network [https://www.iheart.com/podcast/category/iheart-soccer-network-279?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-06-25], as the knockout rounds of the FIFA World Cup begin. There are more than twenty podcasts in English and Spanish. The company is the official radio partner for FOX's coverage of the tournament in the US. > > > Read more of today’s podcast industry news stories on the Podnews website [https://podnews.net/update/captivate-monetisation-2]: and get our free daily newsletter. Classifieds - your job or ad here [https://podnews.net/classifieds/] * Podcast Growth & Monetization tips every Thursday! [https://podnews.net/class-click/2736/2026-06-25] — Subscribe to the FREE Podcasting Business School newsletter and get fresh tips every Thursday for podcast growth, monetization, and online business strategies. Join over 4,000+ Pod Pals on this list. * 🔊 Get Discovered this Summer [https://podnews.net/class-click/3522/2026-06-25] — Grow your audience with Player FM's self-serve promotional campaigns. Reach active podcast listeners, boost plays, and gain subscribers with campaigns tailored to your goals. Start today! * Fast track your podcast success in one weekend. [https://podnews.net/class-click/3543/2026-06-25] — Creators in the know will be at the Empowered Podcasting Conference this August. If podcast growth is your goal, this is the cheat code you’ve been looking for. Get 15% off with promo code PODNEWS15. Gold supporters: Buzzsprout [https://www.buzzsprout.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Mowpod [https://mowpod.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Podbean [https://www.podbean.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], The $100 MBA [https://100mba.net/escape/?utm_source=partners&utm_medium=leadgen&utm_content=Podnews&utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], The Podglomerate [https://podglomerate.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Cloud10 [https://cloud10.fm/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Libsyn [https://libsyn.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Simplecast [https://simplecast.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], The Content Creator's Accountant [https://www.contentcreatorsaccountant.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Sounds Profitable [https://soundsprofitable.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Audiohook [https://www.audiohook.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], RedCircle [https://redcircle.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Magid [https://magid.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Cohost [https://www.cohostpodcasting.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], PAVE Studios [https://www.pavestudios.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Podscribe [https://podscribe.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], audioBoom [https://audioboom.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Jar Podcast Solutions [https://www.jaraudio.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Awesound [https://awesound.com/podcasting?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Podpage websites [https://www.podpage.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], We Edit Podcasts [https://www.weeditpodcasts.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Acast [https://www.acast.com/en?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter] Silver supporters: Audacia Audio [https://audaciaaudio.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Gamut Podcast Network [https://www.gamutpodcasts.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Bumper [https://wearebumper.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Goalhanger [https://www.goalhanger.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Sounds Debatable [https://soundsdebatable.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], True Native Media [https://truenativemedia.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Nomono [https://nomono.co/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Magellan AI [https://www.magellan.ai/?SQF_SOURCE=podnews&utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], ARN's iHeartPodcast Network Aust [https://arn.com.au/iheartpodcast-network-2/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], SoundStack [https://soundstack.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], The Podcast Haven [https://thepodcasthaven.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Locked On Podcast Network [https://lockedonpodcasts.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Red Seat Ventures [https://www.redseatventures.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Tink Media [https://tinkmedia.co/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Araeya Media [https://www.areyapartnerships.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Frequency [https://frequencyads.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Podcast Movement [https://podcastmovement.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Castbox [https://castbox.fm?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], PodAnalyst [https://podanalyst.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], POW PR [https://www.powpr.co.uk/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Truefans [https://truefans.fm/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Podium [https://www.podiumpodcastco.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Compliance Podcast Network [https://compliancepodcastnetwork.net?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], The Roost [https://www.roostnetwork.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Huberman Lab [https://hubermanlab.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Voxtopica [https://voxtopica.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Companion Arts [https://companionarts.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Blubrry [https://www.blubrry.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Jonekiri [https://jonekiri.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Ausha [https://www.ausha.co/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], iono.fm [https://iono.fm/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Health Podcast Network [https://healthpodcastnetwork.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Diversion Podcasts [https://geni.us/DiversionPodsonPodNews?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Rhapsody Voices [https://www.rhapsodyvoices.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Jam Street Media [https://www.jamstreetmedia.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Sonic Influencer Marketing [https://sonicim.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Rephonic [https://rephonic.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Transistor [https://transistor.fm/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Headliner [https://www.headliner.app/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Lemonada Media [https://www.lemonadamedia.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Double Elvis Productions [https://www.doubleelvis.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], CreatorX [https://thecreatorx.io/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Content10x [https://www.content10x.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Podcast Partnership [https://podcastpartnership.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Cleanfeed [https://cleanfeed.net/podcasting?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Revolver Podcasts [https://revolverpodcasts.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], School of Podcasting [https://schoolofpodcasting.newzenler.com/courses/school-of-podcasting?coupon=podnews&utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Lower Street [https://lowerstreet.co/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Podigy [https://podigy.co/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Adopter Media [https://adopter.media/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Signal Hill Insights [https://signalhillinsights.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter] Our supporters pay for Podnews, so everyone can read it. Join them today. [https://podnews.net/support] Image: Katie Harp [https://unsplash.com/photos/three-assorted-us-dollar-banknotes-QqAkoMIN5Jk]

The podcast crowdfunded for $200,000

Sponsored by SpotsNow. Get SpotsNow's Claude and ChatGPT connector free for a month. Ask anything about podcast advertising in plain language, right inside Claude or ChatGPT. Designed from the ground up for podcast advertising workflows to give you the edge. Connect free in 60 seconds [https://podnews.net/class-click/3554/2026-06-24] * How much will people pledge for a good podcast? The Apple history podcast Designed in California has now raised over $200,000 in its Kickstarter campaign [https://www.kickstarter.com/projects/designedincalifornia/designed-in-california-an-apple-history-podcast?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-06-24], with another seven days left. (There are plenty of fiction podcasts or podcast apps that could do with your financial support, just saying. Oh, and this [https://podnews.net/article/advertising].) * Crossed Wires [https://crossedwires.live/?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-06-24], the podcast festival in the UK, has revealed its guests and local lineup for the event [https://podnews.net/press-release/crossed-wires-guests-26]. Greg James and Alice Levine are set to headline day one of the festival with the first-ever live show of their new podcast Bad Chat; while Miquita Oliver is announced to join How to Fail with Elizabeth Day. The festival is being held in Sheffield, Jul 2-5. * One of the organisers, Dino Sophos of Persephonica, spoke to UK MPs on the Culture, Media and Sports Committee [https://www.linkedin.com/feed/?highlightedUpdateUrn=urn%3Ali%3Aactivity%3A7475260408531136512&origin=SOCIAL_SHARE&utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-06-24] about why some of the BBC's podcasts are now available on YouTube. ("Probably a little bit late", he says). * Australian television personality Karl Stefanovic has removed a recent episode [https://www.abc.net.au/news/2026-06-24/karl-stefanovic-tommy-robinson-podcast-interview-taken-offline/106834832?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-06-24] of The Karl Stefanovic Show [https://podnews.net/podcast/izog7] where he interviewed, and praised, far-right activist and convicted criminal Tommy Robinson. Stefanovic's main employer, Nine Entertainment, says the podcast is nothing to do with them - and that they're taking the matter 'seriously'. One media outlet suggests that Stefanovic may have been fired from his $2mn TV job. > > > Read more of today’s podcast industry news stories on the Podnews website [https://podnews.net/update/crowdfunded-two-hundred-grand]: and get our free daily newsletter. Classifieds - your job or ad here [https://podnews.net/classifieds/] * Discover Podcasts for Cross-Guesting and Promotion [https://podnews.net/class-click/3556/2026-06-24] — Track where your podcast is a featured on other podcast listings in Apple Podcasts through the "You might also like" list. Discover your podcast networking opportunities with Podgagement! * Audiencelift Grow Your Podcast, Grow Your Income! [https://podnews.net/class-click/2755/2026-06-24] — Audiencelift delivers real human, verified listeners and IAB-compliant downloads, so you can earn meaningful revenue from your podcast. Start growing your audience and income today! Gold supporters: Buzzsprout [https://www.buzzsprout.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Mowpod [https://mowpod.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], The $100 MBA [https://100mba.net/escape/?utm_source=partners&utm_medium=leadgen&utm_content=Podnews&utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Podbean [https://www.podbean.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], The Podglomerate [https://podglomerate.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Cloud10 [https://cloud10.fm/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Sounds Profitable [https://soundsprofitable.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], PAVE Studios [https://www.pavestudios.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Simplecast [https://simplecast.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Audiohook [https://www.audiohook.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Libsyn [https://libsyn.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], The Content Creator's Accountant [https://www.contentcreatorsaccountant.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Magid [https://magid.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Cohost [https://www.cohostpodcasting.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], audioBoom [https://audioboom.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], RedCircle [https://redcircle.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Podscribe [https://podscribe.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Jar Podcast Solutions [https://www.jaraudio.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Awesound [https://awesound.com/podcasting?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Podpage websites [https://www.podpage.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], We Edit Podcasts [https://www.weeditpodcasts.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Acast [https://www.acast.com/en?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter] Silver supporters: Audacia Audio [https://audaciaaudio.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Gamut Podcast Network [https://www.gamutpodcasts.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Bumper [https://wearebumper.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Goalhanger [https://www.goalhanger.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Sounds Debatable [https://soundsdebatable.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], True Native Media [https://truenativemedia.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Nomono [https://nomono.co/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Magellan AI [https://www.magellan.ai/?SQF_SOURCE=podnews&utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], iono.fm [https://iono.fm/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], POW PR [https://www.powpr.co.uk/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], The Roost [https://www.roostnetwork.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], SoundStack [https://soundstack.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Huberman Lab [https://hubermanlab.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Blubrry [https://www.blubrry.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Ausha [https://www.ausha.co/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Castbox [https://castbox.fm?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], PodAnalyst [https://podanalyst.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Companion Arts [https://companionarts.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Red Seat Ventures [https://www.redseatventures.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Araeya Media [https://www.areyapartnerships.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Frequency [https://frequencyads.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Locked On Podcast Network [https://lockedonpodcasts.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Jonekiri [https://jonekiri.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Podium [https://www.podiumpodcastco.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Podcast Movement [https://podcastmovement.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Truefans [https://truefans.fm/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Voxtopica [https://voxtopica.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Compliance Podcast Network [https://compliancepodcastnetwork.net?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], ARN's iHeartPodcast Network Aust [https://arn.com.au/iheartpodcast-network-2/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], The Podcast Haven [https://thepodcasthaven.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Tink Media [https://tinkmedia.co/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Health Podcast Network [https://healthpodcastnetwork.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Diversion Podcasts [https://geni.us/DiversionPodsonPodNews?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Transistor [https://transistor.fm/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Headliner [https://www.headliner.app/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], CreatorX [https://thecreatorx.io/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Jam Street Media [https://www.jamstreetmedia.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Rhapsody Voices [https://www.rhapsodyvoices.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Rephonic [https://rephonic.com?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Sonic Influencer Marketing [https://sonicim.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Lemonada Media [https://www.lemonadamedia.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Double Elvis Productions [https://www.doubleelvis.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Content10x [https://www.content10x.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Podcast Partnership [https://podcastpartnership.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Cleanfeed [https://cleanfeed.net/podcasting?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Adopter Media [https://adopter.media/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Revolver Podcasts [https://revolverpodcasts.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Lower Street [https://lowerstreet.co/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Podigy [https://podigy.co/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], School of Podcasting [https://schoolofpodcasting.newzenler.com/courses/school-of-podcasting?coupon=podnews&utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Signal Hill Insights [https://signalhillinsights.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter] Our supporters pay for Podnews, so everyone can read it. Join them today. [https://podnews.net/support] Image: Museums Victoria [https://unsplash.com/photos/apple-computer-HFo5k0rnoDo]

Netflix podcasts are “low engagement”

Sponsored by SpotsNow. Get SpotsNow's Claude and ChatGPT connector free for a month. Ask anything about podcast advertising in plain language, right inside Claude or ChatGPT. Designed from the ground up for podcast advertising workflows to give you the edge. Connect free in 60 seconds [https://podnews.net/class-click/3554/2026-06-23] * Is Netflix's podcast strategy paying off? Writing in Puck [https://puck.news/newsletter_content/what-im-hearing-amazons-sam-altman-dump-desperate-netflix-quintas-wb-exit/?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-06-23] ($), and reported in Awful Announcing [https://awfulannouncing.com/netflix/video-podcast-engagement-numbers-are-low-matthew-belloni.html?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-06-23], Matthew Belloni suggests that "multiple (Netflix) company sources have told me that podcast engagement numbers on the whole are low." Belloni adds that "no video podcast has charted on Nielsen's weekly top 10 [https://www.nielsen.com/data-center/top-ten/?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-06-23]". * Opinion: These two statements aren't quite enough to suggest that Netflix has failed in adding podcasts. Edison Research reported earlier in the month that 14% [https://podnews.net/update/podcast-shoes#story2] of weekly podcast consumers have used Netflix to consume podcasts, and Samba TV has suggested 13% [https://podnews.net/update/netflix-podcasts-stats#story1] of Netflix households had consumed podcasts on the platform. As of the engagement figures: Samba TV's data [https://podnews.net/update/netflix-podcasts-stats#story1] showed that 40% of all podcast views on the platform went to The Breakfast Club; which was 3x bigger than the #2 show, a Netflix companion podcast for Bridgerton. If Bridgerton only had 13% of podcast views, you can imagine that there is quite a long tail in popularity - and, if you're just judging daily podcasts by views per episode, well, those engagement numbers might well be "low". * A councillor in St John's NL, Canada, has been suspended [https://www.cbc.ca/news/canada/newfoundland-labrador/tom-davis-suspension-podcast-9.7242352?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-06-23] after quoting from comments given by a guest of Steven Bartlett's Diary of a CEO [https://podnews.net/podcast/idte], and presenting those claims as medical fact. The claims were made by Erica Komisar, an author and licensed clinical social worker. She isn't a psychologist; and a registered psychologist interviewed by CBC News suggested that the claims made by Komisar were inaccurate. * Ireland’s RTÉ writes a piece on the rise of Steven Bartlett’s controversial show [https://www.rte.ie/news/business/2026/0621/1579388-steven-bartlett-diary/?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-06-23]. * Semafor reports that The Atlantic is doubling the size of its video team. [https://www.semafor.com/article/06/21/2026/the-atlantic-beefs-up-video-podcasts?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-06-23] Podcasts at the magazine have grown by 50% in downloads over the last year, and more than doubled revenue. > > > Read more of today’s podcast industry news stories on the Podnews website [https://podnews.net/update/netflix-podcasts-engagement]: and get our free daily newsletter. Classifieds - your job or ad here [https://podnews.net/classifieds/] * Monitor Your Podcast SEO Now with HOURLY Charting! [https://podnews.net/class-click/3555/2026-06-23] — Track your target podcast search terms with Podgagement to see how your podcast ranks every hour across the world. Track even your episode's search ranking. Try FREE for 14 days. * AudienceLift.com - YouTube Growth + Subs 🌟 [https://podnews.net/class-click/3071/2026-06-23] — 🌟 AudienceLift.com – YouTube Growth + Subs Get real subscribers, more views, and lasting channel growth. Your shortcut to YouTube success. Book Now! 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Signal Hill Insights [https://signalhillinsights.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter] Our supporters pay for Podnews, so everyone can read it. 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How many buy from podcast ads?

Sponsored by SpotsNow. Get SpotsNow's Claude and ChatGPT connector free for a month. Ask anything about podcast advertising in plain language, right inside Claude or ChatGPT. Designed from the ground up for podcast advertising workflows to give you the edge. Connect free in 60 seconds [https://podnews.net/class-click/3554/2026-06-22] * How well does podcast advertising work? Podcast promos are a good example - nearly 3 in 5 new listeners who find a podcast though podcast promos return to listen to more episodes. That's detailed in Magellan AI's first-ever Podcast Measurement Benchmark Report [https://www.magellan.ai/news-insights/podcast-measurement-benchmark-report-q1-2026?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-06-22], covering podcast campaigns from Q1. It shows an average response rate of 2.29%; and almost ten percent of those who visited a website converted to a sales lead. * SpotsNow Intelligence is now available from Claude and ChatGPT [https://podnews.net/press-release/spotsnow-claude-chatgpt]. Any MCP-compatible assistant can now connect to live data on 61,000+ shows: sponsors, brand spend, lookalikes, fill rates, and full media plans. As a Podnews reader, you can get your first month free. * PodCrisp [https://podcrisp.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-06-22] is a new AI podcast post-production tool, offering transcripts, show notes, chapters and social clips. Built by an indie founder from China, it's significantly cheaper than tools like Castmagic or Capsho. There's a free tier on the website. > > > Read more of today’s podcast industry news stories on the Podnews website [https://podnews.net/update/podcast-measurement-benchmark]: and get our free daily newsletter. Classifieds - your job or ad here [https://podnews.net/classifieds/] * ➡️5 ways to grow your podcast WITHOUT social media [https://podnews.net/class-click/3547/2026-06-22] — In this FREE Podcasting Business School virtual workshop Adam will teach you 5 non-social media podcast growth strategies that helped him cross 1.2 million downloads. Join us on Wednesday, June 24th * 🌱 Is Your Show Ready to Grow this Summer? [https://podnews.net/class-click/3521/2026-06-22] — Get started with Player FM’s self-serve audience growth campaigns this Summer. Low commitment, flexible pricing, and an easy way to reach engaged listeners. * Monetize Your Podcast Without Sponsors [https://podnews.net/class-click/3553/2026-06-22] — Dynamic podcast ads for shows with 3,500+ monthly downloads. No sponsorship outreach. No sales calls. Just monetization that works. Gold supporters: Buzzsprout [https://www.buzzsprout.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Mowpod [https://mowpod.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Podbean [https://www.podbean.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], The $100 MBA [https://100mba.net/escape/?utm_source=partners&utm_medium=leadgen&utm_content=Podnews&utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Cloud10 [https://cloud10.fm/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], The Podglomerate [https://podglomerate.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Audiohook [https://www.audiohook.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Podscribe [https://podscribe.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], audioBoom [https://audioboom.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], The Content Creator's Accountant 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[https://hubermanlab.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Araeya Media [https://www.areyapartnerships.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Voxtopica [https://voxtopica.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Podcast Movement [https://podcastmovement.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], SoundStack [https://soundstack.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Podium [https://www.podiumpodcastco.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Companion Arts [https://companionarts.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Frequency [https://frequencyads.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], Health Podcast Network [https://healthpodcastnetwork.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter], CreatorX 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Insights [https://signalhillinsights.com/?utm_source=podnews.net&utm_medium=rss&utm_campaign=supporter] Our supporters pay for Podnews, so everyone can read it. 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How listeners find new shows

Sponsored by SpotsNow. SpotsNow is the AI operating system for podcast advertising. RFPs, vetting, outreach: handled with custom agents. Your sellers close 30% more. Book a free demo at Spotsnow.io [https://podnews.net/class-click/3552/2026-06-19] * YouTube is the most popular way to discover new podcasts [https://podnews.net/press-release/disco-very-podcasts-sp-jar], according to new research from Sounds Profitable and JAR Podcast Solutions. 61% discover shows via either YouTube or social media. However, different platforms vary with different ages. The data is a free download. * Entertainment shows typically don't perform very well for advertisers - but, there are some breakout entertainment podcasts with great ad performance [https://podnews.net/press-release/orbit-comedy], says Oxford Road, in a new ORBIT report. The best performing is The Popcast with Know and Jamie; but Jon Stewart's The Weekly may be the one you've heard about (and it's at #3). * Triton Digital's US Podcast Ranker for May 2026 [https://tritonrankers.com/rankers/us/podcasts-weekly-downloads/2026/5?utm_source=podnews.net&utm_medium=rss&utm_campaign=podnews.net%3A2026-06-19] was released. iHeart's Stuff You Should Know became #1 in weekly average downloads. The top sales network was iHeart Audience Network. > > > Read more of today’s podcast industry news stories on the Podnews website [https://podnews.net/update/podcast-discovery-sp-jar]: and get our free daily newsletter. Classifieds - your job or ad here [https://podnews.net/classifieds/] * The Wrong Agency Is Expensive [https://podnews.net/class-click/3468/2026-06-19] — A bad fit costs you momentum, quality, and months of rebuilding. This structured evaluation framework helps financial services firms choose a podcast partner they won't regret. 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