Lyt til PSM: Professional Services Marketing

Let’s get real—shortlist interviews are high-pressure, high-stakes moments where everything you’ve built—your strategy, story, and team—comes down to one shot. In this episode, Damion Morris and Deirdre Booth unpack what it really takes to show up in the room and deliver. This isn’t a conversation about perfect slide decks or canned responses. It’s about the human side of the interview—the mindset, the chemistry, and the culture that drives real connection. From frameworks and firm culture to the psychology of safety and the power of storytelling, Damion and Deirdre get into the details of how great teams prep—and why preparation isn’t just logistics, it’s leadership. You’ll hear practical strategies for coaching, team building, and managing competing priorities. You’ll learn why slides shouldn’t be your crutch, how to help technical staff feel safe and confident, and why Q&A is often the make-or-break moment. And yes, you’ll hear what happens when the wheels fall off—and what it takes to get them back on. Whether you’re building a pursuit team, stepping into your first interview, or trying to elevate how your firm shows up when it matters most, this episode is packed with stories, tactics, and hard-won insights you can put to work right away.

In this episode of The PSM Show, Deirdre Booth goes one-on-one with longtime friend and bold brand-builder Nicole Posten, founder and principal of On Point Architecture. Based in Mesa, Arizona, Nicole launched her firm while on maternity leave—baby on one hip, CAD drawings on the screen, and zero interest in playing it safe. Nicole brings the same energy to her marketing as she does to her design work: unapologetically real, fiercely professional, and refreshingly human. From naming her firm “On Point” to embracing a brand voice that’s quirky, brassy, and undeniably her, Nicole shares how authenticity has been the not-so-secret weapon behind her 75% repeat client rate and year-over-year business growth.   This is a masterclass in doing business your way—and making no apologies for it. If you’ve ever struggled to find your brand voice or felt the pressure to blend in, Nicole’s story is your permission slip to stand out.

Success isn’t just about working hard—it’s about working smart. In this episode, Deirdre Booth sits down with Rachel Charlton, founder of Sticky Communications, to explore seven lessons she wished she had learned sooner in her AEC career. They break down the power of taking initiative, how to lead with purpose, and why understanding the why behind your work can shape both your career and workplace relationships. Rachel also shares how young professionals can navigate challenges like balancing expectations, avoiding burnout, and using data-driven insights to gain influence. Beyond career strategy, they dig into the mindset shifts that can make all the difference—how to advocate for yourself, step out of your comfort zone, and turn rejection into redirection. Whether you’re new to AEC or looking to take your career to the next level, this episode offers real-world advice to help you grow and succeed.

Sticking to goals is easy when motivation is high—but what happens when that initial spark fades? In the third installment of our goal-setting series, Deirdre and Damion explore how to stay connected to your goals by digging into the why behind them. They discuss the difference between setting goals for external validation versus personal fulfillment and how aligning with your deeper purpose leads to lasting progress. They also break down the role of self-awareness in navigating change and how external feedback can reveal blind spots, strengths, and unexpected opportunities. By paying attention to both internal motivation and outside perspective, you can gain a clearer picture of what truly matters and adjust your path with confidence. Finally, they discuss the art of letting go—learning to trust the bigger picture, even when things don’t go as planned. Whether you’re questioning a goal or facing setbacks, this episode offers a refreshing take on staying flexible, focused, and connected to what really drives you.

In the second episode of our goal-setting series, Deirdre and Damion rethink traditional success by shifting the focus from achievement to transformation. Instead of chasing goals for the sake of external recognition, they explore how goals should serve as stepping stones toward personal growth. They introduce the NICE goal framework as an alternative to traditional SMART goals, highlighting the importance of setting goals that align with personal values and long-term vision. Through personal stories and practical strategies, they share how discipline and consistency play different roles in success, why sustainable progress matters more than rigid perfectionism, and how self-awareness can reshape the way we set and pursue goals. This conversation offers a fresh perspective on goal setting, emphasizing who you become in the process—not just what you accomplish.