Say Yes to Podcasting: Helping Solopreneurs Launch Profitable Podcasts

Stop Losing Podcast Listeners (and Potential Clients) to This Silly Mistake

17 min · 5. maj 2026
episode Stop Losing Podcast Listeners (and Potential Clients) to This Silly Mistake cover

Beskrivelse

🚨 LIMITED OFFER: Save your Podcast Strategy Sprint spot here → sayyestopodcasting.com/limited [https://sayyestopodcasting.com/limited] 🚨 Book your FREE 30-minute coaching session here [https://sayyestopodcasting.com/free?ep=15]! If your podcast episode intros aren’t holding attention, there’s a good chance you’re losing listeners (and potential clients) before you even get started. In this episode, I’m breaking down why podcast intros matter so much—and why most of them quietly push people away instead of pulling them in. I know how frustrating it can feel to put time into recording, editing, and publishing, only to see people drop off almost immediately. The truth is, it’s often not your content—it’s how you’re introducing it. And once you notice it, you won’t be able to unsee (or unhear) it. Inside this episode, I walk you through the role your intro actually plays and how to think about it more strategically—without overcomplicating your process or scripting every word. Here’s what I explore: * Why the first 30–60 seconds shape your episode’s success. * What makes listeners stay vs. instantly tune out. * How to think about podcast intro structure in a simpler, more effective way. If you’ve been second-guessing your podcast opening—or feeling like something’s “off” but you can’t quite pinpoint it—this episode will give you a clear shift in perspective on crafting stronger podcast episode intros. ------------------ Do you want to plan your podcast in 56 minutes? Grab your FREE audio guide here. [https://sayyestopodcasting.com/guide?ep=15] Have a podcasting question, but want to keep it anonymous? Click here and get your question answered on the show. [https://docs.google.com/forms/d/e/1FAIpQLSfNJMyeve9hXQ9pMrfGLicILnuyQIe45u1-dW80ZYqVoak_Mw/viewform?usp=publish-editor] (Anonymously.) Looking for a hosting platform for your podcast? Try Captivate for free. [https://sayyestopodcasting.com/captivate] Wondering where I record all of my episodes? Check out Riverside.fm. [https://riverside.sjv.io/Jkb3mR] Shall we connect on LinkedIn? Yes! https://www.linkedin.com/in/anjalordanic/ [https://www.linkedin.com/in/anjalordanic/]

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24 episoder

episode Are You Afraid of Giving Too Much Away In Your Podcast Episodes? Then Listen to This One cover

Are You Afraid of Giving Too Much Away In Your Podcast Episodes? Then Listen to This One

🚨 LIMITED OFFER: Save your Podcast Strategy Sprint spot here → sayyestopodcasting.com/limited [https://sayyestopodcasting.com/limited] 🚨 This episode is all about providing value through podcasting and why many of us may be focusing on the wrong question entirely. If you've ever worried about sharing too much on your podcast, giving away your best ideas for free, or holding back because you're afraid nobody will hire you afterward, you're not alone. I've wrestled with those same thoughts myself. But lately, I've been wondering whether the real issue isn't how much value we're sharing at all. In this episode, I explore the difference between being helpful and being memorable, and why that distinction has changed the way I think about podcast content, guest appearances, and audience impact. Instead of focusing on information overload, I invite you to consider what actually stays with listeners long after an episode ends. You'll hear my thoughts on: * Why "value" isn't always the same as information. * The kinds of podcast moments listeners tend to remember. * What makes content meaningful beyond practical advice. If you're a solopreneur creating a podcast, guesting on other shows, or simply trying to create more impactful content, this conversation may give you a different perspective on what your audience truly needs from you. By the way, my goal wasn't to give you another framework or checklist. It was to offer a reframe that might stay with you the next time you sit down to create something. And if it does, then this episode has done its job. ------------------ Do you want to plan your podcast in 56 minutes? Grab your FREE audio guide here. [https://sayyestopodcasting.com/guide?ep=23] Have a podcasting question, but want to keep it anonymous? Click here and get your question answered on the show. [https://docs.google.com/forms/d/e/1FAIpQLSfNJMyeve9hXQ9pMrfGLicILnuyQIe45u1-dW80ZYqVoak_Mw/viewform?usp=publish-editor] (Anonymously.) Looking for a hosting platform for your podcast? Try Captivate for free. [https://sayyestopodcasting.com/captivate] Wondering where I record all of my episodes? Check out Riverside.fm. [https://riverside.sjv.io/Jkb3mR] Shall we connect on LinkedIn? Yes! https://www.linkedin.com/in/anjalordanic/ [https://www.linkedin.com/in/anjalordanic/]

30. juni 202615 min
episode How Busy Solopreneurs Can Realistically Repurpose Existing Content for Their Podcast — With Corinne McKay cover

How Busy Solopreneurs Can Realistically Repurpose Existing Content for Their Podcast — With Corinne McKay

🚨 LIMITED OFFER: Save your Podcast Strategy Sprint spot here → sayyestopodcasting.com/limited [https://sayyestopodcasting.com/limited] 🚨 * Catch my first episode with Corinne: Why You Should Stop Creating Podcast Episodes From Scratch (and Never Look Back) [https://pod.fo/e/431b7b] This episode is all about content repurposing in practice. If you've ever looked at your blog posts, newsletters, LinkedIn updates, client conversations, or training materials and wondered whether they could become podcast episodes, you're not alone. One of the biggest reasons people delay launching a podcast is that they assume every episode has to start from a blank page. That mindset can make podcasting feel overwhelming, time-consuming, and difficult to sustain alongside client work and everything else on your plate. In this conversation, Corinne McKay and I explore what happens when you stop treating podcasting as a separate content creation task and start seeing it as an extension of the work you're already doing. We discuss how to think differently about repurposing existing content, why simple workflows often outperform complicated ones, and what it takes to create a podcast that fits your business instead of competing with it. You'll hear us explore: * How to identify content that naturally translates to audio. * Why sustainable podcasting matters more than ambitious podcasting. * What it means to get more value from ideas you've already created. If you've been waiting until you have more time, more ideas, or a better plan, this episode may help you see things differently. Sometimes the fastest way to create a great podcast isn't creating more content—it's making better use of the content you already have. Here's where you can connect with Corinne: * Training for Translators podcast [https://podcasts.apple.com/ie/podcast/training-for-translators/id1771075511] (Apple Podcasts) * Training for Translators podcast [https://open.spotify.com/show/7aWgEroPuOBA9ZYziSBykj] (Spotify) * Website [https://translatewrite.com/] * LinkedIn [https://www.linkedin.com/in/corinnemckay] ------------------ Do you want to plan your podcast in 56 minutes? Grab your FREE audio guide here. [https://sayyestopodcasting.com/guide?ep=22] Have a podcasting question, but want to keep it anonymous? Click here and get your question answered on the show. [https://docs.google.com/forms/d/e/1FAIpQLSfNJMyeve9hXQ9pMrfGLicILnuyQIe45u1-dW80ZYqVoak_Mw/viewform?usp=publish-editor] (Anonymously.) Looking for a hosting platform for your podcast? Try Captivate for free. [https://sayyestopodcasting.com/captivate] Wondering where I record all of my episodes? Check out Riverside.fm. [https://riverside.sjv.io/Jkb3mR] Shall we connect on LinkedIn? Yes! https://www.linkedin.com/in/anjalordanic/ [https://www.linkedin.com/in/anjalordanic/]

23. juni 202629 min
episode Why You Should Stop Creating Podcast Episodes From Scratch (and Never Look Back) — With Corinne McKay cover

Why You Should Stop Creating Podcast Episodes From Scratch (and Never Look Back) — With Corinne McKay

🚨 LIMITED OFFER: Save your Podcast Strategy Sprint spot here → sayyestopodcasting.com/limited [https://sayyestopodcasting.com/limited] 🚨 When people hear the phrase content repurposing, they often assume it means taking shortcuts. But what if repurposing content is actually the key to building a sustainable podcast that works alongside your business instead of competing with it? In this episode, I’m joined by translator, interpreter, and trainer Corinne McKay to explore why so many solopreneurs feel pressured to create every podcast episode from scratch—and why that pressure might be unnecessary. We talk about the hidden value of repurposing content for your podcast, how different people prefer to consume information, and why giving your audience another way to engage with your ideas isn’t “cheating” at all. You’ll hear us discuss: * Why creating new content isn’t always the best use of your time. * How audio can deepen the connection with your audience. * The mindset shift that makes podcasting feel far more achievable. If you’ve been telling yourself you don’t have enough time to start or maintain a podcast, this conversation might change your perspective. Chances are, you’re already sitting on a library of ideas that could become valuable episodes—you just haven’t been calling them podcast episodes... yet. And if you’re wondering what this looks like in practice, make sure to tune into the next episode, where Corinne and I dig into the practical side of turning existing content into a podcast workflow that’s simple, efficient, and sustainable. Here's where you can connect with Corinne: * Training for Translators podcast [https://podcasts.apple.com/ie/podcast/training-for-translators/id1771075511] (Apple Podcasts) * Training for Translators podcast [https://open.spotify.com/show/7aWgEroPuOBA9ZYziSBykj] (Spotify) * Website [https://translatewrite.com/] * LinkedIn [https://www.linkedin.com/in/corinnemckay] ------------------ Do you want to plan your podcast in 56 minutes? Grab your FREE audio guide here. [https://sayyestopodcasting.com/guide?ep=21] Have a podcasting question, but want to keep it anonymous? Click here and get your question answered on the show. [https://docs.google.com/forms/d/e/1FAIpQLSfNJMyeve9hXQ9pMrfGLicILnuyQIe45u1-dW80ZYqVoak_Mw/viewform?usp=publish-editor] (Anonymously.) Looking for a hosting platform for your podcast? Try Captivate for free. [https://sayyestopodcasting.com/captivate] Wondering where I record all of my episodes? Check out Riverside.fm. [https://riverside.sjv.io/Jkb3mR] Shall we connect on LinkedIn? Yes! https://www.linkedin.com/in/anjalordanic/ [https://www.linkedin.com/in/anjalordanic/]

16. juni 202621 min
episode A Mini Masterclass in Podcasting for Coaches, Mentors, and Educators (Without the Usual Advice) cover

A Mini Masterclass in Podcasting for Coaches, Mentors, and Educators (Without the Usual Advice)

🚨 LIMITED OFFER: Save your Podcast Strategy Sprint spot here → sayyestopodcasting.com/limited [https://sayyestopodcasting.com/limited] 🚨 Listen to this entire interview and tune into Dave Campbell's How To Podcast Series here [https://podfollow.com/the-how-to-podcast-series-revolving-podcast-co-hosts-shorter-episodes-and-a-community-for-you/episode/b327155857fac99217d470b6982d667b5ec80b4a/view]! ------------------ Podcasting as a business tool sounds straightforward on paper, but once you start thinking about your ideal listener, consistency, imposter syndrome, and attracting clients, things can get surprisingly complicated. In this episode, I share a conversation I had as a guest on Dave Campbell’s podcast, and together we explore a different way of thinking about business podcasting—one that leaves room for both intention and unexpected opportunities. If you've been wondering whether a podcast can genuinely support your business, or if you're overthinking who your content should be for, this discussion will give you a fresh perspective without adding more complexity to your plate. Rather than focusing on rigid rules or one-size-fits-all advice, we talk through the realities of creating a podcast that fits your business, your personality, and your goals. Most importantly, we share personal experiences, lessons learned, and observations from working with podcasters who are trying to build something meaningful and sustainable. In this episode, you'll hear us explore: * How to think about your ideal listener without boxing yourself in. * Why podcasting as a business tool looks different from a passion project. * The role of consistency, mindset, and authenticity in long-term podcast growth. If podcasting as a business tool has felt more overwhelming than exciting lately, this conversation will help you zoom out, rethink a few assumptions, and see what's actually possible. ------------------ Do you want to plan your podcast in 56 minutes? Grab your FREE audio guide here. [https://sayyestopodcasting.com/guide?ep=20] Have a podcasting question, but want to keep it anonymous? Click here and get your question answered on the show. [https://docs.google.com/forms/d/e/1FAIpQLSfNJMyeve9hXQ9pMrfGLicILnuyQIe45u1-dW80ZYqVoak_Mw/viewform?usp=publish-editor] (Anonymously.) Looking for a hosting platform for your podcast? Try Captivate for free. [https://sayyestopodcasting.com/captivate] Wondering where I record all of my episodes? Check out Riverside.fm. [https://riverside.sjv.io/Jkb3mR] Shall we connect on LinkedIn? Yes! https://www.linkedin.com/in/anjalordanic/ [https://www.linkedin.com/in/anjalordanic/]

9. juni 202626 min
episode Thinking About Interviewing Guests on Your Podcast? Listen to This First to Learn How to Use Podcast Guests Without Losing Your Authority cover

Thinking About Interviewing Guests on Your Podcast? Listen to This First to Learn How to Use Podcast Guests Without Losing Your Authority

🚨 LIMITED OFFER: Save your Podcast Strategy Sprint spot here → sayyestopodcasting.com/limited [https://sayyestopodcasting.com/limited] 🚨 Ready to have 1 month's worth of podcast episodes for your show in 1 hour? Book your Recording Sprint here! [https://sayyestopodcasting.com/sprint?ep=19] Episode to listen to next: Here’s Why You SHOULD NOT Have an Interview-Only Podcast [https://pod.fo/e/393a03] ------------------ If you're thinking about launching an interview podcast, or you're planning to include guests on your show, this episode is for you. Podcast interviews can seem like the easiest path forward. You get to ask questions, let someone else do most of the talking, and still publish a great episode. But if you're building a podcast to support your business, there's a lot more to consider. In this episode, I'm sharing lessons from my own experience hosting more than 100 podcast episodes, most of them interviews, and what I'd do differently if I were starting again today. We'll look at a smarter way to approach guest episodes so they strengthen your podcast strategy rather than distract from it. You'll hear my thoughts on: * How to think about guest conversations differently. * Why some interviews feel more valuable than others. * The role your listeners should play in every guest decision. If you've been wondering whether interviews belong in your podcast, or how to make guest episodes work without losing your own voice and expertise, this conversation will give you a fresh perspective. Great podcast guest episodes are precisely about creating a better experience for your listeners while making sure your expertise remains part of the conversation. ------------------ Do you want to plan your podcast in 56 minutes? Grab your FREE audio guide here. [https://sayyestopodcasting.com/guide?ep=19] Have a podcasting question, but want to keep it anonymous? Click here and get your question answered on the show. [https://docs.google.com/forms/d/e/1FAIpQLSfNJMyeve9hXQ9pMrfGLicILnuyQIe45u1-dW80ZYqVoak_Mw/viewform?usp=publish-editor] (Anonymously.) Looking for a hosting platform for your podcast? Try Captivate for free. [https://sayyestopodcasting.com/captivate] Wondering where I record all of my episodes? Check out Riverside.fm. [https://riverside.sjv.io/Jkb3mR] Shall we connect on LinkedIn? Yes! https://www.linkedin.com/in/anjalordanic/ [https://www.linkedin.com/in/anjalordanic/]

2. juni 202613 min