Sell the Damn Service

65: How Life Breaks Your Business (And What You Build Next) with Heather Crabtree

1 h 13 min · 30. apr. 2026
episode 65: How Life Breaks Your Business (And What You Build Next) with Heather Crabtree cover

Beskrivelse

I chat with Heather Crabtree from HeatherCrabtree.com about what happens to your business identity when life forces a full stop -- cancer, grief, burnout, starting over. She breaks down her Build to Flow framework and the four business seasons (expansion, integration, contraction, recalibration) that the online space refuses to normalize. For seasoned service providers who are tired of a growth model that was never built around real life.

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