SHIFTHEADS: Inside Copy - The Cybertruck That Got a Boating Ticket

NEW - Protein Is Everywhere. Most of It Is Noise

Protein added to chips. Protein added to milk that already has protein. A Costco chocolate milk that flies off the shelves. The marketing is working, but the nutrition math is messier than the labels suggest. Alyssa B from http://Nourished.ca [http://nourished.ca] cuts through the noise with a number: one gram of protein per pound of bodyweight is the target for an active woman focused on muscle and bone health. That's a lot. It's also why the industry keeps adding protein to everything, and why most people chasing that target are accidentally dropping their fibre intake to near zero. She also changed her own diet after a bone density scan showed real decline, got retested, and the numbers improved. The goal is not more protein. The goal is the right protein, from the right sources, in the right balance. Topics: protein needs, food marketing nutrition, bone density, plant-based protein, healthy aging women GUEST: Alyssa B | http://nourished.ca [http://nourished.ca] Originally aired on 2026-06-03

SHIFTHEADS: The Chinese-Owned Plant Making Canada's Baby Formula and a Secret Export Operation

Canadian baby formula prices are up 70% in five years. There are still shortages. And the only plant producing baby formula in Canada ships most of what it makes to China and the United States. That plant cost $380 million to build. Canadian taxpayers confirmed at least $48 million of that. The company that owns it is Chinese. A heavily redacted 200-page document, pried loose through the Freedom of Information Act, confirmed the exports and raised new questions about how supply-managed Canadian milk ended up in a foreign-owned export operation. With CUSMA talks approaching and the US already accusing Canada of routing dairy through customs loopholes, the dairy file has become one of the messiest corners of Canada-US trade relations. Topics: baby formula Canada, supply management loopholes, Canada-China dairy, CUSMA review, dairy trade GUEST: Sylvain Charlebois | @‌foodprofessor Originally aired on 2026-06-04

NEW - Canada in 2007: The Year the World Changed and Nobody Noticed

In 2007, Stephen Harper was leading a conservative minority government, George W. Bush was in his second term, and Afghanistan was dominating the news. Politicians were speaking about Arctic sovereignty without calling each other names. Nothing was done about it then either. The average Canadian home cost $300,000. Weekly groceries ran $140 to $170. Gas was a dollar to a dollar ten a litre, which felt steep. June 2007 is when the smartphone launched and rewired everything that followed. At the movies, Pirates of the Caribbean: At World's End led the summer. Knocked Up and Shrek the Third rounded out the season. Nineteen years later, the prices are unrecognisable and the Arctic conversation is still unresolved. Topics: Canada 2007, Stephen Harper, Afghanistan, smartphone launch, Canadian home prices 2007 Originally aired on 2026-06-04

ICYMI - Alberta's Separation Bill Starts at $170 Billion

Alberta's Premier put a number on separation this week: $170 billion in federal debt as Alberta's opening share, before accounting for everything the federal government currently handles. Rob Breakenridge says a new poll shows more Canadians now view Alberta leaving as more damaging to the economy than Quebec leaving. The math is starting to land. On AI, Canada's ambitions are running ahead of its policy. Governments are playing catch-up with technology that has moved years ahead of any committee study, and corporations that were racing toward AI are already pulling back on costs. A Conference Board report projecting half a million disrupted jobs sits awkwardly beside ministerial optimism. On trade, Trump is cycling through new legal justifications for tariffs after court setbacks, with forced labour now the rationale. Canada is watching CUSMA closely and hoping to minimize the damage. Topics: Alberta separation, Canada AI jobs, CUSMA tariffs 2026, Trump trade, Canadian economy GUEST: Rob Breakenridge | robbreakenridge.ca Originally aired on 2026-06-04

ICYMI - The Price is Right: Cliffhangers Has a Secret and Loyal Viewers Already Know It

The Price is Right is the definition of game show in most people's heads, and according to BuzzerBlog's Cory Anotado, that didn't happen by accident. Hidden inside Cliffhangers, one of the show's most dramatic pricing games, is a trick Bob Barker built in specifically for loyal viewers. The first item runs around $25, the second around $35, the third around $45. Know those numbers and that mountain climber stays on the mountain. The show has never announced this. It's a reward for paying attention. Cory also covers the Drew Carey transition, the host auditions nobody remembers, and BuzzerBlog's 24-hour Game Show Marathon raising funds for Child's Play, which supports pediatric hospitals in Canada with therapeutic games and no-fear MRI kits for kids. Topics: Price is Right history, Cliffhangers secret, BuzzerBlog, Drew Carey, Child's Play charity GUEST: Cory Anotado | http://buzzerblog.com [http://buzzerblog.com] Originally aired on 2026-06-04