iGaming World: Day to Day

EP583: From Zero to $500K Revenue | Max Poliakov's Mobile Growth Strategy for iGaming

15 min · I går
episode EP583: From Zero to $500K Revenue | Max Poliakov's Mobile Growth Strategy for iGaming cover

Beskrivelse

Discover how leading iGaming operators can transform mobile user acquisition into profitable, scalable growth. In this SiGMA Asia 2026 keynote, Max Poliakov, CEO and Market Growth Lead at PropellerAds, breaks down a real-world case study showing how an operator increased performance from poor acquisition results to generating $500,000 in revenue. Learn why localisation, tracking, creative optimisation, alternative app funnels, and stronger collaboration between operators and traffic partners are essential for sustainable user acquisition. If you're an operator, affiliate, marketer, or growth specialist, this session delivers practical strategies for lowering acquisition costs while increasing player value and return on investment. Guest: Max Poliakov, CEO & Market Growth Lead, PropellerAds Connect with the iGaming community: https://linktr.ee/sigmaworld

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Alle episoder

586 episoder

episode EP588: Why Asian players spend more in gaming cover

EP588: Why Asian players spend more in gaming

Why do Asian players consistently outspend other regions, and what does that mean for operators? Recorded at SiGMA Asia 2026 in Manila, this expert panel explores the behavioural trends, localisation strategies and retention tactics driving Asia's high-value gaming market. Industry leaders discuss why mobile-first experiences, fast payments, personalised CRM, community engagement and cultural understanding outperform aggressive acquisition campaigns. The conversation also examines sportsbook growth, VIP expectations, responsible retention, regulatory developments and the future of mobile gaming across Asia. Discover why operators focusing on long-term player value rather than short-term bonuses are best positioned to succeed in one of gaming's fastest-growing regions. Guests: -Paul Fox – Claymore Solutions -Nagesh Mekala – Zar Gaming -Ruzanna Goroyan – BetConstruct -Kyle Kawson – ArenaPlus Connect with the iGaming community: https://linktr.ee/sigmaworld

I går30 min
episode EP587: Beyond the FTD Trap | Why VIP Lifetime Value Matters More Than First-Time Deposits cover

EP587: Beyond the FTD Trap | Why VIP Lifetime Value Matters More Than First-Time Deposits

At SiGMA Asia 2026, affiliate marketing veteran Dov Allin explains why Asia's gaming industry must move beyond chasing first-time depositors (FTDs) and instead prioritise VIP player lifetime value. Drawing on two decades of industry experience, he explores how poor retention, limited data transparency, unclear revenue share models and weak operator-affiliate relationships are damaging long-term growth. Dov also outlines practical solutions, including hybrid CPA and revenue share agreements, improved reporting, better technology and stronger collaboration. This session offers valuable insights for operators, affiliates and marketing professionals looking to build more sustainable and profitable partnerships across Asia's evolving iGaming market. Guest: Dov Allin - Affiliate marketing and iGaming industry expert

I går13 min
episode EP586: SiGMA Quiz Challenge puts gaming knowledge to the test cover

EP586: SiGMA Quiz Challenge puts gaming knowledge to the test

The SiGMA Quiz Challenge 2026 brought delegates together for a fast-paced competition testing their knowledge of Asia's gaming industry. From regulation and player behaviour to payments, affiliates, esports and SiGMA history, participants battled through multiple-choice questions before the top scorers advanced to an exciting live buzzer final. With premium prizes up for grabs, including AirPods Max, a SiGMA Platinum Pass and a VIP table at the BSK Manila Closing Party, the challenge showcased the competitive spirit, expertise and community that define every SiGMA event. Watch the highlights to see who claimed the title of SiGMA Quiz Challenge 2026 champion. Guests: SiGMA Asia 2026 Delegates and Finalists Connect with the iGaming community: https://linktr.ee/sigmaworld

I går28 min