The Breaking and Entering Show
Ross Yenerich's Exit Interview, WPP vs Publicis for Coca-Cola's $4B Global Review, Subservient Ghostface's 8.9M Visits with Loop's Nick Gallo & A Secret Campaign Reveal
Beskrivelse
Presented by Rothmans — 100 years of taking New Yorkers as they are and dressing them better. Coca-Cola just launched a global review of its media, data science, and technology business with WPP and Publicis going head to head for it. WPP has held the global account since 2021 through Open X across more than 200 countries. Publicis already took North America last year for an estimated $700 million. Now the rest of the global account is in play, starting July, with a decision expected by fall. Creative stays with WPP Open X. This is strictly media, data, and technology, and it sits at the center of two very different bets on what data-driven marketing looks like: Publicis' ID-based, LiveRamp-powered approach versus WPP's federated model. One of the biggest pitches of the year. In the WORLD FAMOUS TWO MINUTE DRILL:– Arnold wins Discount Tire's creative account, declaring the tire category should finally be funny– OpenAI dropped a Codex spot with Alto that is worth watching– Apple dropped a new privacy ad called "Clingers"– The Ordinary's free branded bus strategy in New York has been suspended– The Knicks gave out free T-shirts and it became a whole situation At 11:25 we sit down with Ross Yenerich, Breaking and Entering's second full-time hire and content editor. Ross is leaving to become a creative in advertising. His next role is intern at BBH. We respect the move and apparently so did 600-plus other people based on the response to the announcement post. Then Nick Gallo, Founder and CEO of Loop, joins at 11:40. His team built Subservient Ghostface for the Scary Movie 6 launch, a site where users could prompt Ghostface to perform actions in real time, recorded with a real human actor across more than 100 actions with zero AI. 8.9 million website visits. 58.75 million social impressions. 188,000 shares and climbing. At 11:55 we have something big. We cannot tell you what it is. You will want to be watching. And to close, Mo Said, Founder of Mojo Supermarket, and Brad Filice, Mojo's new Head of Strategy, join us. It took Mo nine months and roughly 100 interviews to make this hire. Brad comes from Droga5, which is also where Mo worked before launching Mojo. We have a lot of questions.
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