[LIVE from Mirren]: Jacq Steele of Wieden + Kennedy on the Panic Pivot Trap, Grey's Gab Schmitt, Anomaly's Franke Rodriguez & Murder Hornet's Alex McGinnis, and Mirren's Brent Hodgins

Steph Curry to Li-Ning, Coors Light's Infrared Summer Ad & Nike x McDonald's x Devin Booker

Presented by Rothmans — 100 years of taking New Yorkers as they are and dressing them better.Coors Light just dropped one of the more visually arresting summer campaigns in recent memory. The brand shot a new ad entirely through an infrared camera — showing the heat signatures of people baking in the summer sun, and the thermal contrast of cracking open an ice-cold Coors Light. No voiceover needed. The Blue Mountains turn cold and you can see it. It is product truth done through a completely different lens and it is very good.In the WORLD FAMOUS TWO MINUTE DRILL: * Javier Campopiano left Omnicom two weeks ago and is already the new Global CCO for Leo Constellation Americas and Iberia at Publicis. His co-CEO Marco Venturelli had been texting him "come home" for years. He finally replied "pronto." * LEGO named Jason Momoa as their Playmaker for World Play Day on June 11 — a "Never Stop Playing" campaign from their in-house team with Chaos x Magic, built entirely through a comedy lens. 44% of families globally are not hitting the five weekly hours of play that research says improves wellbeing. * Steph Curry just ended his sneaker free agency by signing a 10-year deal with Chinese sportswear brand Li-Ning — the biggest sneaker free agent in basketball history didn't go to Nike, didn't go to Adidas, and said he was sold after testing Jimmy Butler and Dwyane Wade's shoes. * And Serena Williams returns to tennis in a new Nike ad. Then Amanda Mulligan, Director of Social Media and Creators at McDonald's, and Paddy Treacy, Creative Director at Wieden+Kennedy New York, join us to break down the Nike Book 2 McDonald's sneaker — a limited edition collab inspired by the iconic turquoise-arched McDonald's in Sedona, Arizona that became a desert scavenger hunt. Booker's team called W+K knowing they work with both Nike and McDonald's. That is how this started.Then Doug Sweeney, CMO of Oura Ring, joins us on the launch of the Oura Ring 5 — the brand's smallest and slimmest ring yet, made with agency partner Nice&Frank. Three campaign spots built around the quiet power of a single finger. We talk differentiation, the wearables market, and where Oura goes next.And to close: Melissa Rosenthal, Co-Founder of Outlever. Former VP of Creative at BuzzFeed, CRO at Cheddar, CCO at ClickUp. Now helping brands build their own media engines and own their audiences instead of renting attention. We talk about why owned media is having a moment and what brands are getting wrong about content.More from Breaking and Entering Media:💼 Follow on LinkedIn⁠   / ⁠   [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbVBGbUJYLW1TUHVIYjdINXFaNVM3RkIzQUxIUXxBQ3Jtc0ttOE02d3VxRUF2dUZiY1NIVzZjZG1iQ2VKTk5WaUhRX1A1MVVVeGhRM1duNkxMSTU2bzZJV0Fwa0xqeHJrNTNkcWRJUUZVbUduM3BYa1BYQmJ3cW1kT0NJY0lNanlQTXNLRjJQM0hNVzdvRXZoWThvSQ&q=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbreaking-entering-podcast%2F%E2%81%A0&v=0L_xOvfoZ_I]📖 Read our Publications⁠ https://www.breaking-entering.com/blog⁠ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa0IxdDJkSEh5dnpvT3lQLThjSG1leVpEbnFXZ3xBQ3Jtc0trcjRRR2Y1YU0zNTg5dkEwQjZ6bDhNcVNTSUpxQzFyNmxoN0UwRFNLbWp0V0JtRWYyajZKM3ppZmt5M0VodVVHTVVWYjhpQ2g5ZVRtM1lobmoweVVLTXMtNkZ1Wmd3NGh3VlVRUDdqeVlSaE8weFBUcw&q=https%3A%2F%2Fwww.breaking-entering.com%2Fblog%E2%81%A0&v=0L_xOvfoZ_I]💬 Join our Unlocked GroupMe⁠ https://groupme.com/join_group/102437... [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbGItOEtpMFBJbXRFTU1yOHV2Uk9USlZRTF95QXxBQ3Jtc0ttOF9HUS1oU09uWmpibDA5QXpwRHQ0bS10NWc3SkU3UG9jMGVqY1lxRjJPZDk3dGg2SUwwaU9IZGdTc3Y4U3BPVHZ5UDM1RGdoMEdvQkk0QnNVTV85RUpFMENZOFMwMEtyUmMzYy1Wd3djal9mY2R1UQ&q=https%3A%2F%2Fgroupme.com%2Fjoin_group%2F102437585%2Fxg5Z5tei%E2%81%A0&v=0L_xOvfoZ_I]✉️ Subscribe to The Vault⁠ https://breakingandenteringadv.substa... [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbUtMcEVCTFN3UzRxUEJHWFRpd0tGdGxUTGFOZ3xBQ3Jtc0tsTW91bnVkM1RsNXdTQlV1LUpLc0tra1B5XzdSbVZrclh1ZlZ3U1p0YnZGTVFrUlhwNjhvMGlBaWVqZ0N2VnBHOGwxb1paVnIzSEZNYXFINFdmaWNHZl9NOWZHWlJTZGtUNGZMYk5Rbmc1WWhkWnBUdw&q=https%3A%2F%2Fbreakingandenteringadv.substack.com%2F%E2%81%A0&v=0L_xOvfoZ_I]📹 Subscribe to our :60 Advertising News Videos⁠ https://breakingandentering.beehiiv.c... [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqa3o0TW9kMUNWLU81STRpb1M0Vk5pMHlrcU5EZ3xBQ3Jtc0tuZ3VpNlppdERVQU9yNnlPenRfTlZWSHFnRVB5Y0RjSFFtbHRnRk5rNzMzaUsyQkhZaVRUQzc4YnhoLWZsMHhBbE1KTTdWX2k5dzFoZmI0VlFoTktLUXc3OW9XdVRDdENDdDZwVXJmMFZSX21UM1d3OA&q=https%3A%2F%2Fbreakingandentering.beehiiv.com%2F%E2%81%A0&v=0L_xOvfoZ_I]🏆 Check out the Crowbar Awards to break into advertising⁠ https://www.crowbarawards.com/⁠ [https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbTlVTm1jZzM0T3ZPNmpaSVVNVHd2d3hQbTk5UXxBQ3Jtc0trbms3SDFxS1I0R1haWmRoV3cyN3FOdTRJMDlRaU8xUkZCeVFob0dac1FaUjA0ZWxzVzZ0UDFWUVJPWE9WYzJjSTR6Q2hZcDZIbXpfMHdLa1hQd0oxdGlCbnh6LXlOU21KSGI2clBOX0dHMmhRYW9OYw&q=https%3A%2F%2Fwww.crowbarawards.com%2F%E2%81%A0&v=0L_xOvfoZ_I]🤝 Work With Us - Email: ⁠breakingandentering@smoothmedia.co⁠

Dr. Pepper Goes Full Internet Drama, Etsy's Case for Being Human & DonerColle's New CCO

Presented by Rothmans — 100 years of taking New Yorkers as they are and dressing them better.In the WORLD FAMOUS TWO MINUTE DRILL:- Chobani, the official nutrition partner of US Soccer, dropped its World Cup campaign from Uncommon New York — and instead of spotlighting the stars, they commissioned three original artists to chronicle the journeys of Weston McKennie, Christian Pulisic, and Antonee Robinson by focusing on the communities and people who helped them get there. Plus a $5 million investment in 500 youth soccer clubs across the country.- Subservient Ghost Face is live at subservientghostface.com — a new Scary Movie interactive activation in the spirit of Subservient Chicken. It is unhinged.- WPP CEO Mark Read launched a new Prompt event for AI startups and businesses as he charts his next chapter post-WPP. - Nike, McDonald's, and Devin Booker turned a sneaker drop into a desert scavenger hunt in Phoenix — limited edition Big Mac shoes hidden across Arizona.- And breaking today: OnePay has a new CMO.First up: Mariana O'Kelly, the new Chief Creative Officer at DonerColle Partners. Three-time Cannes Grand Prix winner. Adweek Creative 100 honoree. Cannes Lions Jury President for Radio and Audio. Number one ECD in South Africa and 12th globally on the Gunn Report. She joins us to talk about the new role and what she is building.Then Heather Larimer, Executive Creative Director at Orchard, joins us to talk about Etsy's new campaign making the case for human-made in an AI world. The timing could not be sharper.And Andrew Kong and Curtis Petragalia, Creative Directors at Deutsch, close the show on Dr. Pepper going full internet drama — a serialized social series that plays like a reality show. Two creative directors, one very unhinged brief, and a brand willing to commit to the bit.More from Breaking and Entering Media:💼 Follow on LinkedIn⁠ https://www.linkedin.com/company/breaking-entering-podcast/⁠📖 Read our Publications⁠ https://www.breaking-entering.com/blog⁠💬 Join our Unlocked GroupMe⁠ https://groupme.com/join_group/102437585/xg5Z5tei⁠✉️ Subscribe to The Vault⁠ https://breakingandenteringadv.substack.com/⁠📹 Subscribe to our :60 Advertising News Videos⁠ https://breakingandentering.beehiiv.com/⁠🏆 Check out the Crowbar Awards to break into advertising⁠ https://www.crowbarawards.com/⁠🤝 Work With Us - Email: ⁠breakingandentering@smoothmedia.co⁠

Chili's x Lizzo, A USC Student's Viral Nike Ad, ESPN's Chirpline Is Back, & NPR's PSA Campaign

Presented by Rothmans — 100 years of taking New Yorkers as they are and dressing them better.TODAY'S TOP STORY:Lizzo just recorded a new version of the most famous jingle in fast casual history. Chili's "I Want My Baby Back Ribs" — which originally featured *NSYNC — is back with a Lizzo-led version as part of the brand's latest campaign. Chili's is in the middle of one of the most remarkable brand runs in recent memory and they are not letting up.In the WORLD FAMOUS TWO MINUTE DRILL: * Nike, Palace Skateboards, and England just dropped a two-minute World Cup film with Wayne Rooney reciting Shakespeare's Richard II in an Elizabethan ruff and clutching a skull painted with a St. George's cross. Directed by Burnermunde through Stink. Part social realism, part fever dream, fully unhinged in the best possible way. * OpenAI hired a new CMO for business. * Hooters CEO Neil Kiefer — who cofounded the brand in a beach bar in Clearwater, Florida in 1983 — announced a family-friendly rebrand, saying private equity turned the brand into a boys club hangout and he wants it back to what it was. * Primark launched its boldest US campaign yet. * And Bob's Red Mill revealed a new logo — notable because founder Bob Moore, who appeared on every product, passed away last year. ON THE SHOW: * Asher Hyde, a USC student who made a Nike spec ad that went viral. Just him, a camera, an idea, and no permission slip. We talk about how he made it, what happened when it blew up, and what this moment means for young creatives trying to break in. * Then Brett Simone and Chris Kim, Creative Directors at Arts and Letters Creative Co., join us for an exclusive live campaign reveal. ESPN's Chirpline is back. We are seeing it for the first time on the show today. * And to close: Henry Coffey, Junior Copywriter at Mischief @ No Fixed Address, on the NPR campaign defending the right to ask why. One of the most talked-about pieces of work from one of the hottest agencies running right now.

D&AD 2026 Results with D&AD President Lisa Smith, Nate Rosen (ExpressCheckout) talking about new Olipop Rebranding & T.J. Jagodowski and Peter Grosz on Jiffy Lube's New Campaign

Presented by Rothmans — 100 years of taking New Yorkers as they are and dressing them better. D&AD just announced its 2026 Pencil winners and joining us to break it all down is Lisa Smith — D&AD President and Global Chief Design Officer at Uncommon. 573 Pencils were awarded across 46 categories from over 50,000 entries submitted from 89 countries — the highest in D&AD history. The US led with 235 Pencils. Singapore had its best year ever with 11 Pencils including 5 Yellow, placing joint third globally. Three new categories debuted this year: Sport Entertainment, Cultural Influence, and Brand Transformation. Uncommon Creative Studio London won three Yellow Pencils for Periodic Fable — the campaign for The Ordinary that reimagined the periodic table with zero actual science. Lisa's quote: "What stood out most was the sheer creative bravery and excellence on display." We get into all of it. In the WORLD FAMOUS TWO MINUTE DRILL: Nike dropped a World Cup teaser. Olipop unveiled its first major rebrand since 2018 — bolder, brighter packaging, hand-drawn late 60s and early 70s illustrations, fiber info front and center, and a new "Feel Good Soda" campaign rolling out on CTV and social. Essentia Water launched a new ad. A Nike spec ad went viral — then real life delivered when Spurs nuns showed up to bless Luke Kornet in the NBA playoffs and out-Nike'd Nike entirely. First up: Nate Rosen, Founder of Express Checkout — the must-read CPG and retail newsletter for founders, investors, and operators. He joins us fresh off the Sweets and Snacks Expo in Las Vegas — 17,500 industry professionals, 1,000 exhibitors, record 500 product entries, and a clear theme: functional indulgence is winning. Protein is everywhere. Fibermaxxing is real. And David Protein just launched Cod 2 — a tinned wild caught Atlantic cod from Danish waters with 18 grams of protein, 70 calories, and two ingredients: cod and salt. The internet assumed the boiled cod last year was a stunt. It was not. Now it comes in a tin. Then T.J. Jagodowski and Peter Grosz — two of the most recognizable actors in advertising history — join us to talk about Jiffy Lube's new campaign. These two have been making people laugh in commercials for a long time. We get into the work and the craft of staying funny.

Google's Biggest Search Upgrade in 25 Years, OpenAI's Bailey Richardson, & Priceline's Life After William Shatner

Presented by Rothmans — 100 years of taking New Yorkers as they are and dressing them better.In the WORLD FAMOUS TWO MINUTE DRILL: Google just announced the biggest upgrade to its search bar in 25 years at I/O 2026 — an AI-powered box on Gemini 3.5 Flash that understands text, images, video, files, and open Chrome tabs. Is traditional search donezo? Finch dropped its first-ever campaign. The Ordinary put a bus on the road and it is very good. Ford Global CMO Lisa Materazzo is leaving effective June 1 after three years and the "Ready Set Ford" global brand platform with Wieden+Kennedy. And Denny's: went private for $620 million in January, is closing 150-plus locations, and a Grand Slam now costs $17.99.First up: Bailey Richardson, who leads Community and Culture at OpenAI and was one of the first ten employees at Instagram. We talk about how OpenAI is trying to build trust with a generation that is simultaneously excited by AI's potential and deeply skeptical of what it is doing to creativity, culture, and human connection.Then Craig Crawford, Founder of Black Noise. Their CMO Open Letter project created three long-form ads inspired by "Think Small," "We Try Harder," and "Where's the Beef?" — three of the most iconic ads ever made. Agency self-promotion done right. We talk about why they built it and what they are trying to prove.And to close: Lesley Klein, SVP of Marketing and Branding at Priceline. William Shatner aired his final Priceline Negotiator spot last week at 95 years old. Randall Park is the new face with indie shop Mirimar. We talk about the handoff, the new campaign, and the forward strategy for one of travel marketing's most iconic brand voices.