The Business of Creators

What if your kid’s favorite YouTuber could also make them fall in love with science? That’s exactly what CrunchLabs is doing — and today, Jim Lee, the company’s President and COO, reveals how. Launching products for sale? Start with a .store domain. Top creators like MrBeast, Dude Perfect and Colin & Samir use .store to build clean, memorable web addresses like YourName.store, boosting clicks, driving sales and making it crystal clear where fans can shop. Grab yours now: https://go.store/boc8 In this episode of The Business of Creators, Ian Shepherd sits down with Jim to explore how CrunchLabs transformed from a kitchen-table idea with Mark Rober into a multimillion-dollar creator brand redefining STEM education. From high-tech toy kits to school curriculums and viral collaborations, Jim shares the blueprint behind building a purpose-driven creator business that’s both wildly fun and deeply educational. Topics Discussed: - How CrunchLabs launched and scaled with Mark Rober - Building and testing subscription products like BuildBox and HackPack - Using content and physical products to spark interest in STEM - Collaborations with Dude Perfect, chess.com, and more - The future of CrunchLabs in the classroom What You’ll Learn: - The behind-the-scenes story of a top creator brand's launch and growth - How to pair content with products to create powerful engagement - What it takes to keep kids (and adults) excited about STEM - How creators can expand into education without losing their brand magic - Practical advice on testing, partnerships, and authentic storytelling Listen to learn actionable strategies to grow your creator business — and don't forget to subscribe to the channel for more insights on the business of creators!

What happens when you combine a viral creator with a disruptive candy brand? In this episode of The Business of Creators, Ian Shepherd dives into the story of 1UP with co-founders Michael Schenker, and Chris Koch — the team behind the bold new candy brand launched with FaZe Rug. From rapid product innovation to landing Walmart distribution in months, they share how they’re building a Gen Z-first CPG company with creators at the core. Launching products for sale? Start with a .store domain. Top creators like MrBeast, Dude Perfect and Colin & Samir use .store to build clean, memorable web addresses like YourName.store, boosting clicks, driving sales and making it crystal clear where fans can shop. Grab yours now: https://go.store/boc7 Topics Discussed: - The origin and growth strategy behind 1UP Candy - How FaZe Rug became an authentic co-founder — not just a face - Equity, royalties, and what creator partnerships really look like - Navigating retail launches and the power of viral product experiences - Future product categories in protein and kids’ nutrition Key Takeaways: - Learn how to structure meaningful creator partnerships beyond sponsorships - Discover how to use consumer insights and social trends to build breakout products - Understand what retailers really want from creator-led brands - See how a lean team used speed, testing, and authenticity to win shelf space - Get inspired by how to turn creator influence into long-term brand equity Listen to learn actionable strategies to grow your creator business — and don't forget to subscribe to the channel for more insights on the business of creators!

Want to know the secret to going viral and getting paid on Snapchat? This episode breaks it all down. Ian Shepherd sits down with Varshini Satish, Talent Partnerships Lead at Snapchat, to explore how Snap is rapidly becoming one of the most creator-friendly platforms in 2025 — with a strong focus on authenticity, monetization and deep audience engagement. Topics Discussed: - What Varshini’s team does to elevate creators inside Snapchat - How Snap identifies top creators through both data and culture - Best practices for content strategy and posting cadence on Snap - New monetization tools and easier eligibility for creators - The future of AR, dual-camera content, and Snap’s unified content feed Key Takeaways: - Learn exactly how to grow and monetize your content on Snapchat in 2025 - Discover why copying your TikTok or Instagram strategy won’t work on Snap - Find out how to balance Stories and Spotlight for faster audience growth - Understand what Snapchat’s new monetization requirements are — and how to meet them - Get inspired by creator success stories and practical tips to stand out on the platform Listen to learn actionable strategies to grow your creator business — and don't forget to subscribe to the channel for more insights on the business of creators!

Launching products for sale? Start with a .store domain. Top creators like MrBeast, Dude Perfect and Colin & Samir use .store to build clean, memorable web addresses like YourName.store, boosting clicks, driving sales and making it crystal clear where fans can shop. Grab yours now: https://go.store/boc6 What if your next big payday didn’t come from AdSense or brand deals—but from a product your audience actually wants to buy? In this episode of The Business of Creators, Ian Shepherd dives deep with Miles Sellyn, VP of Creator Partnerships at Rare Days, to explore how top creators are turning their audiences into thriving digital product businesses. Topics Discussed: - The rise of memberships and subscriptions in the creator economy - Real examples of million-dollar product launches - How to validate product ideas using your DMs and comments - Frameworks for pricing and ongoing marketing - The future of creator-led software products What You’ll Learn If You Listen: - How to spot the right product for your audience (hint: it’s hiding in your DMs) - The step-by-step process top creators use to launch and scale products - Proven strategies to price, market, and grow your digital offerings - How to shift from “posting and hoping” to building a long-term business - Tools and mindset shifts to overcome the fear of selling to your audience Listen to learn actionable strategies to grow your creator business — and don't forget to subscribe to the channel for more insights on the business of creators!

What happens when a college freshman drops out and builds a social media empire from scratch? Teddy Solomon did exactly that — and now Fizz is dominating college campuses across the U.S. In this episode of The Business of Creators, Ian Shepherd sits down with Teddy Solomon to uncover how Fizz tapped into Gen Z’s craving for authenticity, creating a platform where real conversations thrive — without influencers, filters, or pressure to be perfect. From viral launch hacks to scaling without a marketing budget, this is how to build products Gen Z actually wants. Topics Discussed: - The origin story of Fizz during the pandemic - How they hacked early growth and scaled across 300+ campuses - Why anonymity and authenticity work together - How Fizz’s content moderation system keeps things safe and local - The roadmap for monetization and post-college expansion Key Takeaways: - Learn how to grow a product without spending a dime on marketing - Discover why Gen Z is rejecting traditional social platforms - Understand the psychology behind anonymous, high-engagement content - See how hybrid moderation models balance community and safety - Get inspired to build platforms rooted in real-world identity and connection Listen to learn actionable strategies to grow your creator business — and don't forget to subscribe to the channel for more insights on the business of creators!