The DNA of Things with Dr. Jeremy Koenig
Most health tech companies are racing to build the insight — Marco Benitez went and built the thing underneath it. Marco is the co-founder and CEO of Rook, the API platform that normalizes and standardizes data from 400+ wearables into one clean, usable signal. In this episode, he breaks down why dirty wearable data is silently corrupting health decisions across insurance, pharma, remote patient monitoring, and clinical trials — and how a biomedical engineer with a fourth-dan taekwondo black belt and a background in big pharma saw the problem before anyone else wanted to admit it existed. From a hardware pivot during COVID to landing Fortune 15 clients, Marco's story is a masterclass in building the boring, hard infrastructure that the entire longevity and digital health world quietly depends on. What You'll Learn: 🩺 Why your Apple Watch, Garmin, and Oura Ring don't actually agree — and what that means for your health data 🍍 The pineapple vs. apple problem — how wearable data looks similar but is fundamentally incompatible across devices 🧬 How clean data is the real bottleneck in digital health, longevity, and clinical research ⚙️ What it actually takes to build the infrastructure layer beneath digital twins, remote patient monitoring, and wearable analytics 💊 How big pharma's clinical trial standards shaped Marco's obsession with data accuracy from day one 🔄 Why Rook pivoted from hardware to software — and how that decision unlocked Fortune 15 clients 🤖 Where the digital twin is today vs. where AI is taking it in the next decade 🚗 Why Marco compares the future of health AI to Tesla's self-driving — and why that analogy actually holds up 🥋 What 15 years of taekwondo taught Marco about building a company, a team, and a life LINKS: https://www.drjeremykoenig.com/ https://www.instagram.com/drjeremykoenig/ https://www.youtube.com/@drjeremykoenig Here's the link for this week's episode: https://drjeremykoenig.substack.com/ [https://drjeremykoenig.substack.com/].
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