Ep 48. We’re Halfway Through 2026 - Do This & Be Unrecognisable By December

Episode 54. The Business Behind the Brand - Personal Storytelling as Your Marketing Strategy

This episode is for you if * You've been told to "show up more personally" but have no idea what that actually means * You feel like your business has become too polished, too systemized, too offer-driven * You've got a story you know is powerful but you're scared to actually use it * You're tired of content that performs but doesn't actually connect * You want people to book you because of who you are, not just what you offer What we will cover in this episode: 1. Why "offer-driven" content has an expiry date 2. The difference between oversharing and strategic storytelling 3. How to find the story that's actually your brand asset 4. Turning your story into a repeatable content arc (not a one-off post) 5. Why this is the moment to go founder-led ✨ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our Spark community here⁠⁠⁠⁠⁠⁠ [https://www.surfgirlnz.com/offers/DyULcL7c/checkout] ⁠⁠⁠⁠⁠⁠✨ ⁠⁠⁠⁠⁠⁠Join our Australia (Noosa) workshop in August here⁠⁠⁠⁠⁠⁠ [https://www.surfgirlnz.com/the-empowered-woman-photography-workshop-noosa] ⁠⁠⁠⁠⁠⁠⁠✨ ⁠⁠⁠⁠⁠⁠Join our New Zealand (Raglan) workshop in October here [https://www.surfgirlnz.com/the-empowered-woman-photography-workshop-raglan-17-oct]

Episode 53. The AI Controversy Rocking the Photography Industry (And What It Means for You)

This episode is for you if * You've wondered where the line is between using AI as a tool vs. passing off AI work as your own * You've seen the "is this real or AI?" debates happening in photography groups * You're worried about losing client trust as AI tools get better * You've used AI for editing or ideas and aren't sure if that's "cheating" * You want a clear stance before a client asks you directly What we will cover in this episode: 1. What's actually happening in the industry right now 2. Where AI is a legitimate tool (editing assists, ideation, workflow) vs. where it crosses a line (fabricating "real" client work) 3. Why client trust is the real currency at stake — not the tool itself 4. How to talk about this with clients before they ask you 5. Why authenticity is about to become your biggest competitive advantage ✨ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our Spark community here⁠⁠⁠⁠⁠ [https://www.surfgirlnz.com/offers/DyULcL7c/checkout] ⁠⁠⁠⁠⁠✨ ⁠⁠⁠⁠⁠⁠Join our Australia (Noosa) workshop here⁠⁠⁠⁠⁠ [https://www.surfgirlnz.com/the-empowered-woman-photography-workshop-noosa] ⁠⁠⁠⁠⁠⁠✨ ⁠⁠⁠⁠⁠⁠Get on our NZ workshop waitlist here [https://namicreative.myflodesk.com/nz-workshop-waitlist]

Ep 52. 5 Client Nightmares We've Survived (And Exactly How We Handled Them)

This episode is for you if: * You've had a client demand their deposit back * You've sent photos and heard crickets (ghosting) * You realized mid-shoot or after that something went wrong * You're terrified of a client saying "we hate these photos" * You've been stiffed on final payment and didn't know what to do * You want a game plan before disaster strikes What we will cover in this episode: We're walking through 5 real scenarios photographers face. For each one, we're telling you exactly what we'd do (or what we’ve done in these situations) and why. Some answers might surprise you. ✨ ⁠⁠⁠⁠⁠⁠⁠⁠⁠Join our Spark community here⁠⁠⁠⁠ [https://www.surfgirlnz.com/offers/DyULcL7c/checkout] ⁠⁠⁠⁠✨ ⁠⁠⁠⁠⁠⁠Join our Australia (Noosa) workshop here⁠⁠⁠⁠ [https://www.surfgirlnz.com/the-empowered-woman-photography-workshop-noosa] ⁠⁠⁠⁠⁠✨ ⁠⁠⁠⁠⁠⁠Get on our NZ workshop waitlist here [https://namicreative.myflodesk.com/nz-workshop-waitlist]

EP 51. Stop Learning Alone - Here's What You're Missing

This episode is for you if: * You've been learning photography alone and wondering why you're not progressing faster * You feel like you're going in circles — watching tutorials, buying courses, but nothing is clicking * You're craving community but don't know where to find women who actually get it * You've been curious about a workshop but keep talking yourself out of it * You're ready for a real breakthrough and you know something has to change What we will cover in this episode: 1. Why learning alone is keeping you stuck 2. What actually happens when you're in the room with other women  3. The thing online education can never give you 4. Why the women you meet might change your life more than the content 5. What to expect at the Noosa workshop ✨ ⁠⁠⁠⁠⁠⁠⁠⁠Join our Spark community here⁠⁠⁠ [https://www.surfgirlnz.com/offers/DyULcL7c/checkout] ⁠⁠⁠✨ ⁠⁠⁠⁠⁠⁠Join our Australia (Noosa) workshop here⁠⁠⁠ [https://www.surfgirlnz.com/the-empowered-woman-photography-workshop-noosa] ⁠⁠⁠⁠✨ ⁠⁠⁠⁠⁠⁠Get on our NZ workshop waitlist here [https://namicreative.myflodesk.com/nz-workshop-waitlist]

EP 50. BONUS Hands on Episode “Your First Portrait Session: Everything You Need to Know Before You Press the Button”

⁠⁠DOWNLOAD the exercise sheet here: 5 Poses Every Photographer Needs [https://namicreative.myflodesk.com/5-poses-every-photographer-needs] This episode is for you if: * You're booked for your first ever portrait session and have no idea where to start * You've watched 50 YouTube tutorials and still don't feel ready * You don't know what gear actually matters vs what's just hype * You freeze up not knowing what to say to a client before the shoot starts * You don't know what to do once you press the shutter — or after What we will cover in this episode: 1. The gear you actually need (and what to skip) 2. How to talk to your client before you even pick up the camera 3. Your first 5 poses + natural light basics 4. What to do after the shutter clicks ✨ ⁠⁠⁠⁠⁠⁠⁠Join our Spark community here⁠⁠ [https://www.surfgirlnz.com/offers/DyULcL7c/checkout] ⁠⁠✨ ⁠⁠⁠⁠⁠⁠Join our Australia (Noosa) workshop here⁠⁠ [https://www.surfgirlnz.com/the-empowered-woman-photography-workshop-noosa] ⁠⁠⁠✨ ⁠⁠⁠⁠⁠⁠Join our New Zealand (Raglan) workshop here [https://www.surfgirlnz.com/the-empowered-woman-photography-workshop-raglan-19-sept]