Ep. 012: CRM vs FSM Explained | the follow-through.

Ep. 017: Where Do You Land? | the follow-through.

Are You Actually Getting Leads — Or Just Getting Ignored? Clayton Graba (Kaeru CX) and Jeff Gutowski (Break the Image) sit down to have a brutally honest conversation about why so many contractors and service businesses are leaving money on the table — and they're not holding back. From AI-generated flyers flooding social media to websites that look great but convert nobody, they break down what's actually happening in the digital marketing world right now. You'll hear why a pretty website means absolutely nothing if no one can find it, why your follow-up system is either working like a spider web or costing you jobs, and why the leads you're already getting might be slipping right through your fingers. They also tackle the 24/7 reality of today's customers — the ones filling out contact forms at 10pm on a Sunday — and what you need to have in place so you never miss an opportunity again. If you've ever thought "I need more leads" — you might just need to do more with the ones you already have. 🔗 Ready to stop missing leads and start closing them? 👉 Check out Kaeru CX [https://advantage.kaerucx.com/]: 👉 Or visit Stop Missed Leads: [https://stopmissedleads.com/]

Ep. 016: Why Postcards Still Work | the follow-through.

Digital is noisy — physical mail cuts through. In this episode, Clayton explains why postcards and direct mail are working again. He shares how to use them to stay top of mind and reactivate past leads and customers. Use them right, and you stand out where others aren’t even showing up.

Ep. 015: Email Marketing Isn't Dead | the follow-through.

Email marketing isn’t broken — most people just do it wrong. In this episode, Clayton explains why consistency and value matter more than selling. He shows how email keeps you top of mind and drives repeat business over time. Do it right, and you stay visible while everyone else gets forgotten.

Ep. 014: CRM + FSM Working Together | the follow-through.

You don’t choose between CRM and FSM — you use both. In this episode, Clayton walks through how these systems work together from lead to job to reactivation. He breaks down where each tool takes over and how to create a seamless flow. Build the full system, and your business runs like a machine.

Ep. 013: Are You Ready for a CRM? | the follow-through

Choosing a CRM feels overwhelming — but it doesn’t have to be. In this episode, Clayton breaks down how to know if your business is actually ready for one. He shares the key signs, common fears, and the real problems a CRM should solve. Ask the right questions, and the right decision becomes clear.