Day 185 - The travel advisor & outreach: cold, warm & everything in-between

Day 195: The difference between the Brand Story & your Founder's Story

Your founder's story is about you. Your brand story is about what your travel agency stands for. Day 195 of the Travel Agency in a Year podcast unpacks the difference, and why clarity here is what helps the right clients find (and choose) you. Brand story is more than just you - it's your agency's mission, how you and any future (or present staff) serves clients. And, if you're struggling on finding a niche, focusing on your brand story can help narrow that down and get you started on discovering more about your ICA.

Day 194: Turning your story into content

A story that lives in your notes app doesn't build trust with anyone. Here's how to take your founder's story and weave it into your bio, your content, and your everyday marketing without repeating the same post on a loop. If you missed yesterday's episode of the Travel Agency in a Year podcast, head back to Day 193, where Rachel K provides you with three questions to start writing your founder's story.

Day 193: The Travel Advisor's Guide to finding your Founder's Story

Why did you actually start your travel agency? Not the polished version we've all said, "I loved planning trips for my family and wanted to share that with others!" The real one. Day 193 of the Travel Agency in a Year podcast walks through three questions designed to help you uncover the honest, specific story behind why you do this work. And, Rachel K shares her own story, in case you need some ideas to get the ball rolling.

Day 192: Storytelling in Action: how big brand use is (& how you can steal it as a travel advisor)

Patagonia, Dove, and Airbnb didn't win with bigger budgets. They won with better stories. Rachel K breaks down what makes their campaigns work and gives you a simple, no-budget-required checklist for spotting story-worthy moments in your own week on Day 192 of the Travel Agency in a Year podcast.

Day 191 - Why Storytelling works for travel advisors

Facts get scrolled past. Stories get remembered. In this episode of the Travel Agency in a Year podcast, Rachel K digs into the psychology of why storytelling sticks, plus how brands like Coca-Cola, Nike, and Airbnb have built decades of marketing around feeling instead of features, and what that means for how you talk about your trips.