Copy Kit

BACK AGAIN! Learn Copywriting Hacks From The Greats (PLUS Huge Announcement)

13 min · 26. maj 2026
episode BACK AGAIN! Learn Copywriting Hacks From The Greats (PLUS Huge Announcement) cover

Beskrivelse

THEY’RE BACCCCCCKK!! Season 3 of the podcast starts off with a bang as Nicole and Sarah share updates on their lives and copywriting businesses. The biggest update is one you’ll have already noticed as the podcast is changing names! Tune in to hear the logic behind the new name and to see if there’s an opportunity for the feline in your life to take centre stage on the pod. The first full episode of the season is also out today, so subscribe to the Copy Kit podcast and jump on over to the next episode to learn more from the copywriting greats. Timestamps [0:25] Welcome back, gang!! Thanks and merriment to all [0:55] What Nicole’s been up to in her break [1:50] Nicole and Sarah: The original podcast survivors [2:45] What’s new in your business? [4:40] Aaaaaaaand what’s new for season three? Guests and books [9:45] Big news!! Tried It becomes Copy Kit! [11:50] Do you want your cat on the pod? Get in touch! [13:30] See you in season 3! Links and Resources Related To This Episode Apply to be a guest on the pod [https://www.trieditcopy.com/apply-to-guest] Stay In Touch With The Copy Kit Team Join the Copy Kit Membership here [https://www.copykit.co/blank] Check out our website [https://www.copykit.co/] Email: podcast@trieditcopy.com Well hello there, copywriting friend! This is the Copy Kit Podcast: Master Advanced Copywriting Skills To Grow Your Freelance Business. We’re Nicole and Sarah, two copywriters on a mission to elevate your freelance copywriting game. We’re reading the great books about copywriting, marketing and business. Once we’ve read each book, we spend a hot minute applying the techniques we’ve learnt to our own businesses and to our client work. And then, we talk about it. We’re learning, out loud. Join us on our journey to polish up our copywriting skills, every episode! You’ll get actionable copywriting techniques, real-life case studies, business advice, mindset reframes and marketing strategies. Join our membership to get access to the Copy Kit weekly newsletter, as well as the chance to pick our brains and to vote for the next book we talk about on the Tried It Podcast. It’s your commitment to becoming a better copywriter. And if you want to know more about us, stalk us here: Nicole on LinkedIn [https://www.linkedin.com/in/nicolehyman/] Check out Nicole's new website! [https://www.getcopytherapy.com/] Sign up for Nicole’s email list [https://www.getcopytherapy.com/curious-eyes-only] Sarah’s website [https://copyhop.co/] Sarah on LinkedIn [https://www.linkedin.com/in/sarah-hopkinson/] Sarah on Instagram [https://www.instagram.com/copyhop/] Sign up for Sarah’s email list [https://crafty-hustler-1231.ck.page/644131b1ff] #FreelanceCopywriting #CopywritingTips #BusinessGrowth #MarketingStrategy KEYWORDS Copywriting, freelancecopywriting, marketing, bookgroup, implementation, freelancer, freelancemarketing Music Credits: Luke Bergs & Waesto - Follow The Sun | https://soundcloud.com/bergscloud/ Music promoted by https://www.chosic.com/free-music/all/ Creative Commons CC BY-SA 3.0 https://creativecommons.org/licenses/by-sa/3.0/

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29 episoder

episode Find Your Copywriting Edge in the AI Age ('Human Edge in the AI Age' Follow-Up) cover

Find Your Copywriting Edge in the AI Age ('Human Edge in the AI Age' Follow-Up)

The time has come. Nicole and Sarah, the two copywriting brains behind the Copy Kit podcast, have tackled their AI despair. In this last episode of the season, they get together with special guest (and AI optimist) copywriter Lu Udeh to discuss how they got on when they applied mantras from Nitin Seth’s book Human Edge in the AI Age to their own freelance copywriting work. Expect honesty, insights and tips on how you too can climb out of the AI despair hole. Season three of Copy Kit is nearly over but there’s still time for you to send your thoughts to Nicole and Sarah and they might even get featured in the end-of-season wrap-up episode! Let the Copy Kit team know if you’re in Team Optimism or Team Despair and why. All contact links can be found below. Thanks for sticking with the podcast for another season! Timestamps [1:20] Has Lu changed Nicole’s attitude towards AI? [2:00] A quick overview of Human Edge in the AI Age [3:50] “You ARE the human edge”: Lu’s AI optimism [5:50] Lu recaps her implementation points and shares her experience of daily meditation [14:55] Dealing with rejection and becoming open to change [19:05] Why Lu’s transitioning away from email copywriting [23:00] “More and more of my clients are using AI” [26:20] Is Nicole still in AI despair? Nicole reveals her new mantra [29:30] Can meditation give you a sense of control over your freelance copywriting business? [36:40] Nicole’s third implementation point: building her own AI engine [37:45] How should copywriters use AI? [42:40] Sarah’s second implementation point: finding an AI tool to help her run her freelance business [46:05] Sarah tackles her AI despair head on [51:40] “We’re just trying to connect as humans” [54:20] Which copywriters should read Human Edge in the AI Age? [56:00] Team Optimism or Team Despair? Let Copy Kit know! Links and Resources Related To This Episode Buy your copy of [https://humanedgeintheaiage.com/]Human Edge in the AI Age [https://humanedgeintheaiage.com/] by Nitin Seth [https://humanedgeintheaiage.com/] Connect with Oluchi on LinkedIn [https://www.linkedin.com/in/oluchi-udeh-32807623b/] Check out Lu’s website [https://emailswithlu.com/] Stay In Touch With The Copy Kit Team Join the Copy Kit Membership here [https://www.copykit.co/blank] Check out our website [https://www.copykit.co/] Email: podcast@trieditcopy.com Well hello there, copywriting friend! This is the Copy Kit Podcast: Master Advanced Copywriting Skills To Grow Your Freelance Business. We’re Nicole and Sarah, two copywriters on a mission to elevate your freelance copywriting game. We’re reading the great books about copywriting, marketing and business. Once we’ve read each book, we spend a hot minute applying the techniques we’ve learnt to our own businesses and to our client work. And then, we talk about it. We’re learning, out loud. Join us on our journey to polish up our copywriting skills, every episode! You’ll get actionable copywriting techniques, real-life case studies, business advice, mindset reframes and marketing strategies. Join our membership to get access to the Copy Kit weekly newsletter, as well as the chance to pick our brains and to vote for the next book we talk about on the Tried It Podcast. It’s your commitment to becoming a better copywriter. And if you want to know more about us, stalk us here: Nicole on LinkedIn [https://www.linkedin.com/in/nicolehyman/] Check out Nicole's new website! [https://www.getcopytherapy.com/] Sign up for Nicole’s email list [https://www.getcopytherapy.com/curious-eyes-only] Sarah’s website [https://copyhop.co/] Sarah on LinkedIn [https://www.linkedin.com/in/sarah-hopkinson/] Sarah on Instagram [https://www.instagram.com/copyhop/] Sign up for Sarah’s email list [https://crafty-hustler-1231.ck.page/644131b1ff] #FreelanceCopywriting #CopywritingTips #BusinessGrowth #MarketingStrategy KEYWORDS Copywriting, freelancecopywriting, marketing, bookgroup, implementation, freelancer, freelancemarketing Music Credits: Luke Bergs & Waesto - Follow The Sun | https://soundcloud.com/bergscloud/ Music promoted by https://www.chosic.com/free-music/all/ Creative Commons CC BY-SA 3.0 https://creativecommons.org/licenses/by-sa/3.0/

I går57 min
episode Will AI Kill Copywriting? ('Human Edge in the AI Age' Discussion Episode) cover

Will AI Kill Copywriting? ('Human Edge in the AI Age' Discussion Episode)

Ever since the podcast started, Nicole and Sarah have raised the question of AI in copywriting, probably in most episodes. But in today’s episode, instead of mentioning AI and then pausing the recording for a lie down, they’re going there. Yes. In this episode of Copy Kit, copywriters Sarah and Nicole stare down the barrel of AI and share their thoughts, fears and anxieties about what it means for their freelance businesses. Luckily, they’re joined by special guest Oluchi Udeh, email copywriter and AI optimist, to lighten the mood and give a fresh perspective on how AI could boost the copywriting industry. Whether you’re an AI optimist or AI doomer, please check out Nitin Seth’s book and let the Copy Kit team know if you agree with him. They’d love to hear your perspective! Get in touch via the links below. Timestamps [1:05] Welcome to our special guest, Lu! [2:00] Today, Nicole and Sarah are *going there*: Introducing this episode’s book [5:55] Lu shares why she’s optimistic about AI [7:35] The copywriters unpack some of Nitin Seth’s statistics about AI [12:35] How leaning into our spirituality can help us prepare for the AI age [18:35] Nitin Seth’s use of the Problem-Agitation-Solution framework [20:20] What jobs will humans do in the AI age? [21:35] Seth’s POSSIBLE framework and the mantra that Lu appreciated the most [29:50] Is entrepreneurship the answer? [34:05] Embracing the duality of the AI age [37:55] What will Lu implement from the book? [41:30] Is there a future for email copywriters? [46:30] “I’m going to write my own mantra”: Nicole’s implementation points [48:35] Sarah shares her three implementation points [52:45] Lu’s not nervous about AI Links and Resources Related To This Episode Buy your copy of [https://humanedgeintheaiage.com/]Human Edge in the AI Age [https://humanedgeintheaiage.com/] by Nitin Seth [https://humanedgeintheaiage.com/] Connect with Oluchi on LinkedIn [https://www.linkedin.com/in/oluchi-udeh-32807623b/] Check out Lu’s website [https://emailswithlu.com/] Stay In Touch With The Copy Kit Team Join the Copy Kit Membership here [https://www.copykit.co/blank] Check out our website [https://www.copykit.co/] Email: podcast@trieditcopy.com Well hello there, copywriting friend! This is the Copy Kit Podcast: Master Advanced Copywriting Skills To Grow Your Freelance Business. We’re Nicole and Sarah, two copywriters on a mission to elevate your freelance copywriting game. We’re reading the great books about copywriting, marketing and business. Once we’ve read each book, we spend a hot minute applying the techniques we’ve learnt to our own businesses and to our client work. And then, we talk about it. We’re learning, out loud. Join us on our journey to polish up our copywriting skills, every episode! You’ll get actionable copywriting techniques, real-life case studies, business advice, mindset reframes and marketing strategies. Join our membership to get access to the Copy Kit weekly newsletter, as well as the chance to pick our brains and to vote for the next book we talk about on the Tried It Podcast. It’s your commitment to becoming a better copywriter. And if you want to know more about us, stalk us here: Nicole on LinkedIn [https://www.linkedin.com/in/nicolehyman/] Check out Nicole's new website! [https://www.getcopytherapy.com/] Sign up for Nicole’s email list [https://www.getcopytherapy.com/curious-eyes-only] Sarah’s website [https://copyhop.co/] Sarah on LinkedIn [https://www.linkedin.com/in/sarah-hopkinson/] Sarah on Instagram [https://www.instagram.com/copyhop/] Sign up for Sarah’s email list [https://crafty-hustler-1231.ck.page/644131b1ff] #FreelanceCopywriting #CopywritingTips #BusinessGrowth #MarketingStrategy KEYWORDS Copywriting, freelancecopywriting, marketing, bookgroup, implementation, freelancer, freelancemarketing Music Credits: Luke Bergs & Waesto - Follow The Sun | https://soundcloud.com/bergscloud/ Music promoted by https://www.chosic.com/free-music/all/ Creative Commons CC BY-SA 3.0 https://creativecommons.org/licenses/by-sa/3.0/

7. juli 202655 min
episode Copywriters, Get Over Your Writer's Block With Help From Stephen King ('On Writing' Follow-up) cover

Copywriters, Get Over Your Writer's Block With Help From Stephen King ('On Writing' Follow-up)

What’s the overlap between writing fiction and writing copy? There isn’t much, as some would say, but they do both involve you sitting down at your damn desk, staring at a screen (or page) and cranking the words out. And if you’ve ever suffered from writer’s block, you’ll know how difficult that can be to overcome. Over to you, Stephen King. In this episode of Copy Kit, hosts Nicole and Sarah regroup to discuss Stephen King’s On Writing. On the face of it, this part-memoir, part-writing instruction manual shouldn’t have too much bearing on copywriters who write to connect clients with their ideal audience. But perhaps some of King’s discipline and his attitude to his work will help copywriters who struggle to get words on the page. You’ll also hear tips on how to squeeze reading more books into your busy day (yes, audiobooks do count!) and how to set a writing goal that makes sense for you. To hear more from Nicole and Sarah and their Copy Kit special guests, subscribe to the Copy Kit podcast and check out the membership programme on their website [https://www.copykit.co/]! Timestamps [0:40] It’s implementation time! What today’s episode of Copy Kit is about [2:15] Nicole sums up On Writing [3:55] How Stephen King thinks about his own work [8:15] Nicole’s implementation points: Did Nicole manage to write 1,000 words a day? [17:50] How a daily writing goal can help copywriters hone their craft [18:30] Nicole’s second implementation point: Centring reading in her life [21:15] And Nicole’s last implementation point: Building a copywriting toolkit [23:10] Sarah’s first and second implementation points [25:15] Can copywriters write with the ‘door closed’? [31:10] Sarah’s third implementation point: reading a book by Stephen King [33:15] Sarah’s tip for squeezing more reading into your day [35:40] Does reading more help your writing? [39:35] Reading vs. watching TV: which one benefits your copywriting the most? [42:40] It’s official! Audiobooks count as reading [44:20] Sarah’s book recommendations [46:25] Should copywriters read On Writing? Links and Resources Related To This Episode Buy your copy of [https://www.amazon.com/Writing-Stephen-King/dp/1444723251]On Writing [https://www.amazon.com/Writing-Stephen-King/dp/1444723251] by Stephen King [https://www.amazon.com/Writing-Stephen-King/dp/1444723251] Big Magic [https://www.elizabethgilbert.com/books/big-magic/] by Elizabeth Gilbert [https://www.elizabethgilbert.com/books/big-magic/] Desperation [https://www.amazon.com/-/he/Stephen-King/dp/B01K95VTGO] by Stephen King [https://www.amazon.com/-/he/Stephen-King/dp/B01K95VTGO] Magpie Murders [https://anthonyhorowitz.com/books/title/magpie-murders] by Anthony Horowitz [https://anthonyhorowitz.com/books/title/magpie-murders] Hawthorne [https://anthonyhorowitz.com/books/list/series/hawthorne-horowitz] series by Anthony Horowitz [https://anthonyhorowitz.com/books/list/series/hawthorne-horowitz] Stay In Touch With The Copy Kit Team Join the Copy Kit Membership here [https://www.copykit.co/blank] Check out our website [https://www.copykit.co/] Email: podcast@trieditcopy.com Well hello there, copywriting friend! This is the Copy Kit Podcast: Master Advanced Copywriting Skills To Grow Your Freelance Business. We’re Nicole and Sarah, two copywriters on a mission to elevate your freelance copywriting game. We’re reading the great books about copywriting, marketing and business. Once we’ve read each book, we spend a hot minute applying the techniques we’ve learnt to our own businesses and to our client work. And then, we talk about it. We’re learning, out loud. Join us on our journey to polish up our copywriting skills, every episode! You’ll get actionable copywriting techniques, real-life case studies, business advice, mindset reframes and marketing strategies. Join our membership to get access to the Copy Kit weekly newsletter, as well as the chance to pick our brains and to vote for the next book we talk about on the Tried It Podcast. It’s your commitment to becoming a better copywriter. And if you want to know more about us, stalk us here: Nicole on LinkedIn [https://www.linkedin.com/in/nicolehyman/] Check out Nicole's new website! [https://www.getcopytherapy.com/] Sign up for Nicole’s email list [https://www.getcopytherapy.com/curious-eyes-only] Sarah’s website [https://copyhop.co/] Sarah on LinkedIn [https://www.linkedin.com/in/sarah-hopkinson/] Sarah on Instagram [https://www.instagram.com/copyhop/] Sign up for Sarah’s email list [https://crafty-hustler-1231.ck.page/644131b1ff] #FreelanceCopywriting #CopywritingTips #BusinessGrowth #MarketingStrategy KEYWORDS Copywriting, freelancecopywriting, marketing, bookgroup, implementation, freelancer, freelancemarketing Music Credits: Luke Bergs & Waesto - Follow The Sun | https://soundcloud.com/bergscloud/ Music promoted by https://www.chosic.com/free-music/all/ Creative Commons CC BY-SA 3.0 https://creativecommons.org/licenses/by-sa/3.0/

30. juni 202649 min
episode Can Stephen King Make You A Better Copywriter? ('On Writing' Discussion) cover

Can Stephen King Make You A Better Copywriter? ('On Writing' Discussion)

“Take writing whatever way you want, but don’t take it lightly”. That’s more or less what Stephen King, one of the most prolific and successful authors of the twentieth century, says about how you should write. And clearly, it’s worked for him. In this episode of the Copy Kit Podcast, two copywriters examine Stephen King’s memoir On Writing. They explore Stephen King’s writing toolbox, unpack his editing process and contrast fiction writing and copywriting best practices. If you’re a copywriter who’s secretly harbouring the germ of a novel in your Google Drive, this episode is for you. Stay to the end to hear what Sarah and Nicole take from King’s work to apply to their own copywriting. If you enjoyed this episode, make sure to subscribe so you can hear how Nicole and Sarah got on in the next episode of Copy Kit. Timestamps [0:45] “An interesting choice for us”: Nicole and Sarah introduce this week’s book [2:50] Do you have to be a Stephen King fan to read this book? [6:00] What you learn about writing from reading Stephen’s life story [11:40] Is it bad to be a ‘commercially successful writer?’ [15:50] No plotting, high disciple—King’s approach to writing [18:20] The ‘what if’ concept of writing [20:30] King’s recommended writing quotas [21:45] Vocabulary: the top layer of King’s writing toolbox [26:40] Get your grammar simple [29:15] Paragraphs: the last layer of your writing toolbox [32:25] Pop! versus On Writing: two different ways to use literary devices [36:00] Door open, door closed: how to edit your writing like Stephen King [40:40] Why copywriters should read bad books [43:40] Nicole’s three implementation points [48:40] Sarah’s three implementation points [59:25] How you can support the Copy Kit podcast Links and Resources Related To This Episode Buy your copy of [https://www.amazon.com/Writing-Stephen-King/dp/1444723251]On Writing [https://www.amazon.com/Writing-Stephen-King/dp/1444723251] by Stephen King [https://www.amazon.com/Writing-Stephen-King/dp/1444723251] Never Flinch [https://www.amazon.com/Never-Flinch-Novel-Stephen-King/dp/1668089343/ref=tmm_pap_swatch_0?_encoding=UTF8&dib_tag=se&dib=eyJ2IjoiMSJ9.HEpAiuCrItku50RJb6RAd7PHKXgd0H6dGMulfecyC2iJI4cIjORuxSa0LWnaiZwshzmozcC3QGi2Q6JBZ-34czd24CXMt5LTE3Sbhdr3pL4zUu8m_Ojqq9P9CDHBidhM3xx-RYvOANL4FNHg7YIVI6KA3mQMcuxVMI0WOdjf2I6z5cMSDKM2v2EGixRYJ-GRfwIqrZ-Ch8_bu-gNfFdcStRhM9LIsFHDh4-Cvy2R8M8.L0eiIYJLrgjvEfcH3Fub6nqlQLGmwzhCCkBlzER40oY&qid=1774535994&sr=1-1] by Stephen King [https://www.amazon.com/Never-Flinch-Novel-Stephen-King/dp/1668089343/ref=tmm_pap_swatch_0?_encoding=UTF8&dib_tag=se&dib=eyJ2IjoiMSJ9.HEpAiuCrItku50RJb6RAd7PHKXgd0H6dGMulfecyC2iJI4cIjORuxSa0LWnaiZwshzmozcC3QGi2Q6JBZ-34czd24CXMt5LTE3Sbhdr3pL4zUu8m_Ojqq9P9CDHBidhM3xx-RYvOANL4FNHg7YIVI6KA3mQMcuxVMI0WOdjf2I6z5cMSDKM2v2EGixRYJ-GRfwIqrZ-Ch8_bu-gNfFdcStRhM9LIsFHDh4-Cvy2R8M8.L0eiIYJLrgjvEfcH3Fub6nqlQLGmwzhCCkBlzER40oY&qid=1774535994&sr=1-1] Rita Hayworth and the Shawshank Redemption [https://www.amazon.com/Rita-Hayworth-Shawshank-Redemption-Stephen/dp/1982155752/ref=sr_1_1?crid=1VFFZ4ZGEVE8K&dib=eyJ2IjoiMSJ9.iFcaG6i8yUWJQwqSZrTBZfSS5ilgDtCqzwS8-NvKip5utbjA3VetNTEVedOSVQkOR3hpbWotDTS-JxjvlUM62dTnTQfAKDeK-YItaivhq9J9JqYi8vmSBjxJcNDs_fL7OGYjHAhHb3Qf7xUCz1UShziXJhZBcghmwmKrQgv186JjpOKYiYLcOZSS8JRYb1qL7_o5hZXXl7xSnC95ddeXC8DqU-JCxggGMl2raVHruwc.Hiz6GbgpDBl_ptAq-WsFnUlm6LZgOj6g_h1Ah9Vzs0Y&dib_tag=se&keywords=rita+hayworth+and+shawshank+redemption&qid=1774536056&s=books&sprefix=shawshank+re%2Cstripbooks-intl-ship%2C305&sr=1-1] by Stephen King [https://www.amazon.com/Rita-Hayworth-Shawshank-Redemption-Stephen/dp/1982155752/ref=sr_1_1?crid=1VFFZ4ZGEVE8K&dib=eyJ2IjoiMSJ9.iFcaG6i8yUWJQwqSZrTBZfSS5ilgDtCqzwS8-NvKip5utbjA3VetNTEVedOSVQkOR3hpbWotDTS-JxjvlUM62dTnTQfAKDeK-YItaivhq9J9JqYi8vmSBjxJcNDs_fL7OGYjHAhHb3Qf7xUCz1UShziXJhZBcghmwmKrQgv186JjpOKYiYLcOZSS8JRYb1qL7_o5hZXXl7xSnC95ddeXC8DqU-JCxggGMl2raVHruwc.Hiz6GbgpDBl_ptAq-WsFnUlm6LZgOj6g_h1Ah9Vzs0Y&dib_tag=se&keywords=rita+hayworth+and+shawshank+redemption&qid=1774536056&s=books&sprefix=shawshank+re%2Cstripbooks-intl-ship%2C305&sr=1-1] Copy Kit’s [https://player.captivate.fm/episode/ae90bc8a-189c-4eb9-90d7-94f2ff218001/]Smart Brevity [https://player.captivate.fm/episode/ae90bc8a-189c-4eb9-90d7-94f2ff218001/] episode [https://player.captivate.fm/episode/ae90bc8a-189c-4eb9-90d7-94f2ff218001/] Desperation [https://www.amazon.com/-/he/Stephen-King/dp/B01K95VTGO] by Stephen King [https://www.amazon.com/-/he/Stephen-King/dp/B01K95VTGO] Stay In Touch With The Copy Kit Team Join the Copy Kit Membership here [https://www.copykit.co/blank] Check out our website [https://www.copykit.co/] Email: podcast@trieditcopy.com Well hello there, copywriting friend! This is the Copy Kit Podcast: Master Advanced Copywriting Skills To Grow Your Freelance Business. We’re Nicole and Sarah, two copywriters on a mission to elevate your freelance copywriting game. We’re reading the great books about copywriting, marketing and business. Once we’ve read each book, we spend a hot minute applying the techniques we’ve learnt to our own businesses and to our client work. And then, we talk about it. We’re learning, out loud. Join us on our journey to polish up our copywriting skills, every episode! You’ll get actionable copywriting techniques, real-life case studies, business advice, mindset reframes and marketing strategies. Join our membership to get access to the Copy Kit weekly newsletter, as well as the chance to pick our brains and to vote for the next book we talk about on the Tried It Podcast. It’s your commitment to becoming a better copywriter. And if you want to know more about us, stalk us here: Nicole on LinkedIn [https://www.linkedin.com/in/nicolehyman/] Check out Nicole's new website! [https://www.getcopytherapy.com/] Sign up for Nicole’s email list [https://www.getcopytherapy.com/curious-eyes-only] Sarah’s website [https://copyhop.co/] Sarah on LinkedIn [https://www.linkedin.com/in/sarah-hopkinson/] Sarah on Instagram [https://www.instagram.com/copyhop/] Sign up for Sarah’s email list [https://crafty-hustler-1231.ck.page/644131b1ff] #FreelanceCopywriting #CopywritingTips #BusinessGrowth #MarketingStrategy KEYWORDS Copywriting, freelancecopywriting, marketing, bookgroup, implementation, freelancer, freelancemarketing Music Credits: Luke Bergs & Waesto - Follow The Sun | https://soundcloud.com/bergscloud/ Music promoted by https://www.chosic.com/free-music/all/ Creative Commons CC BY-SA 3.0 https://creativecommons.org/licenses/by-sa/3.0/

23. juni 202637 min
episode Two Copywriters Put Pop! To The Test (Pop! Follow-Up) cover

Two Copywriters Put Pop! To The Test (Pop! Follow-Up)

Imagine being able to create the perfect headline, tagline or naming copy, every single time. That’s the promise of Pop! by Sam Horn: a systematic process to generate endless ideas that will make your copy POP! But does that big promise really deliver? Two copywriters take the Pop! techniques and apply them to their own businesses and to their copywriting podcast. Tune in to find out if their copy popped… Nicole and Sarah begin by giving a brief overview of the theory and techniques of Sam Horn’s 2006 book, Pop! Sarah shares how the Pop! process compared to using AI to help you generate copy ideas and Nicole gives feedback on how she felt using Pop! to help write website copy for her new venture, Copy Therapy. At the end of the episode, the copywriters do their first ever copy head-to-head as each writer shares her idea for a tagline for the Copy Kit Podcast! Which do you like best? If you’d like to follow Nicole and Sarah’s approach and master copywriting techniques in a more structured, systematic way, check out the Copy Kit membership [https://www.trieditcopy.com/membership]. It’s like the podcast, with extra chunky copywriting thoughts in a creamy sauce, delivered to your inbox every week. Timestamps [0:20] “Theory-light and technique-heavy”: Nicole and Sarah introduce and summarise Pop! [3:55] Nicole’s first implementation point: W9-ing her new copy business [10:45] How the Pop! techniques compare to playing around with words [13:30] Nicole’s swipe file of fun [15:20] Sarah’s first implementation point and a head-to-head of Pop! versus AI [23:05] Which copywriters would benefit from reading Pop!, Sarah? [26:05] Copy Kit’s first ever live copy reveal! Nicole shares her ideas first [29:45] Sarah’s branding ideas for Copy Kit [37:00] Sarah’s reflections on Pop! [38:15] Why the Copy Kit membership might be right for you Links and Resources Related To This Episode Buy your copy of Pop! by Sam Horn [https://samhorn.com/product/pop/] Sam Horn’s website [https://samhorn.com/] Sarah’s [https://docs.google.com/document/d/12Vq6z8HB5u48DUsnnBdjC3LDxH4qcsFsXZVNwTKOVCo/edit?usp=sharing]Pop! [https://docs.google.com/document/d/12Vq6z8HB5u48DUsnnBdjC3LDxH4qcsFsXZVNwTKOVCo/edit?usp=sharing] implementation points doodlings [https://docs.google.com/document/d/12Vq6z8HB5u48DUsnnBdjC3LDxH4qcsFsXZVNwTKOVCo/edit?usp=sharing] Stay In Touch With The Copy Kit Team Join the Copy Kit Membership here [https://www.copykit.co/blank] Check out our website [https://www.copykit.co/] Email: podcast@trieditcopy.com Well hello there, copywriting friend! This is the Copy Kit Podcast: Master Advanced Copywriting Skills To Grow Your Freelance Business. We’re Nicole and Sarah, two copywriters on a mission to elevate your freelance copywriting game. We’re reading the great books about copywriting, marketing and business. Once we’ve read each book, we spend a hot minute applying the techniques we’ve learnt to our own businesses and to our client work. And then, we talk about it. We’re learning, out loud. Join us on our journey to polish up our copywriting skills, every episode! You’ll get actionable copywriting techniques, real-life case studies, business advice, mindset reframes and marketing strategies. Join our membership to get access to the Copy Kit weekly newsletter, as well as the chance to pick our brains and to vote for the next book we talk about on the Tried It Podcast. It’s your commitment to becoming a better copywriter. And if you want to know more about us, stalk us here: Nicole on LinkedIn [https://www.linkedin.com/in/nicolehyman/] Check out Nicole's new website! [https://www.getcopytherapy.com/] Sign up for Nicole’s email list [https://www.getcopytherapy.com/curious-eyes-only] Sarah’s website [https://copyhop.co/] Sarah on LinkedIn [https://www.linkedin.com/in/sarah-hopkinson/] Sarah on Instagram [https://www.instagram.com/copyhop/] Sign up for Sarah’s email list [https://crafty-hustler-1231.ck.page/644131b1ff] #FreelanceCopywriting #CopywritingTips #BusinessGrowth #MarketingStrategy KEYWORDS Copywriting, freelancecopywriting, marketing, bookgroup, implementation, freelancer, freelancemarketing Music Credits: Luke Bergs & Waesto - Follow The Sun | https://soundcloud.com/bergscloud/ Music promoted by https://www.chosic.com/free-music/all/ Creative Commons CC BY-SA 3.0 https://creativecommons.org/licenses/by-sa/3.0/

16. juni 202640 min