Building Wine Brands That Sell - Part 1 - Jane Anson The Wine Podcast E27

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WINE-SEARCHER PRO 🍷✨ Get 10% off a 12-month Wine-Searcher PRO subscription with the code ‘JaneWS’ at checkout. 👇 https://www.wine-searcher.com/get-pro?pro_lead=janeprobanner [WINE-SEARCHER PRO 🍷 ✨ Get 10% off a 12-month Wine-Searcher PRO subscription with the code ‘JaneWS’ at checkout. 👇 https://www.wine-searcher.com/get-pro?pro_lead=janeprobanner In this episode of The Wine Podcast, Suzanne Mustacich sits down with Robert Joseph—wine thinker, international consultant, former critic, and creator behind brands like Le Grand Noir, Greener Planet, and K’avshiri—to unpack the real business of wine. From launching a “New World wine from France” to blending 11 Georgian grape varieties into a single experimental cuvée, Robert shares the strategy behind building wines that actually sell—and the hard truths most producers ignore. We dive into: 🔸Why most wines are “labels,” not brands 🔸The three things every successful wine needs: packaging, quality, distribution 🔸How to create a wine for a specific customer (not just a terroir) 🔸The difference between supermarket wines and “discovery wines” 🔸Why storytelling—and even confusion—can be part of the appeal 🔸How K’avshiri (meaning “coming together”) blends grapes, vintages, and cultures into one bottle If you’re interested in wine, branding, or building a product in a crowded market, this conversation is essential. ✔️Get the latest updates at https://janeanson.com/ 🍷 Subscribe to the channel ✨ Like this video to support fine wine storytelling 🌍 Explore more episodes featuring global wine leaders Chapters 00:00 Introduction to Kevshiri and Its Meaning 04:52 The Journey of Le Grand Noir and Its Creation 09:39 Understanding the Wine Market and Consumer Needs 14:17 The Concept of Discovery Wines 19:16 What you need to know about blending grape varieties] In this episode of The Wine Podcast, Suzanne Mustacich sits down with Robert Joseph—wine thinker, international consultant, former critic, and creator behind brands like Le Grand Noir, Greener Planet, and K’avshiri—to unpack the real business of wine. From launching a “New World wine from France” to blending 11 Georgian grape varieties into a single experimental cuvée, Robert shares the strategy behind building wines that actually sell—and the hard truths most producers ignore. We dive into: 🔸Why most wines are “labels,” not brands 🔸The three things every successful wine needs: packaging, quality, distribution 🔸How to create a wine for a specific customer (not just a terroir) 🔸The difference between supermarket wines and “discovery wines” 🔸Why storytelling—and even confusion—can be part of the appeal 🔸How K’avshiri (meaning “coming together”) blends grapes, vintages, and cultures into one bottle. If you’re interested in wine, branding, or building a product in a crowded market, this conversation is essential. ✔️Get the latest updates at https://janeanson.com/ [https://janeanson.com/] 🍷 Subscribe to the channel ✨ Like this video to support fine wine storytelling 🌍 Explore more episodes featuring global wine leaders Chapters 00:00 Introduction to Kevshiri and Its Meaning 04:52 The Journey of Le Grand Noir and Its Creation 09:39 Understanding the Wine Market and Consumer Needs 14:17 The Concept of Discovery Wines 19:16 What you need to know about blending grape varieties

The Wine Grape DNA Detective - Part 2 - Jane Anson The Wine Podcast E34

WINE-SEARCHER PRO 🍷 ✨ Get 10% off a 12-month Wine-Searcher PRO subscription with the code JaneWS at checkout. https://www.wine-searcher.com/get-pro?utm_source=youtube&utm_medium=video&utm_campaign=winevoices [https://www.wine-searcher.com/get-pro?utm_source=youtube&utm_medium=video&utm_campaign=winevoices] Suzanne Mustacich continues her conversation with Swiss grape geneticist José Vouillamoz, the real-life "grape DNA detective." Together they follow the Camino de Santiago to uncover how medieval monks may have spread grapevines across Europe, trace Savagnin Blanc's surprising family tree (parent of both Chenin Blanc and Sauvignon Blanc—and grandfather of Cabernet Sauvignon), and tell the incredible detective story of how eight forgotten vines in the French countryside turned out to be the missing parent of both Merlot and Malbec. José also makes the case for why obscure, unloved grape varieties might be wine's best defence against climate change, takes us inside Switzerland's wild 320-grape-variety wine scene ("Swiss wine does not exist"—you'll understand why by the end), and shares his dream of an AI app that could identify any grape variety from a single photo of a leaf. 🔍 Missed Part 1? https://open.spotify.com/episode/1vaUjVwsXVNZjxrpOSU7sk?si=LRgAaiufTFaywU976JC6Ig [https://open.spotify.com/episode/1vaUjVwsXVNZjxrpOSU7sk?si=LRgAaiufTFaywU976JC6Ig] 🍷 This episode is brought to you by iDealwine https://www.idealwine.com/en/buy-wine/sale-vente-primeur?order-by=vintage-desc&utm_source=jane+anson&utm_medium=podcast&utm_campaign=en+primeur [https://www.idealwine.com/en/buy-wine/sale-vente-primeur?order-by=vintage-desc&utm_source=jane+anson&utm_medium=podcast&utm_campaign=en+primeur] iDealwine has kindly given a special discount exclusively for Jane Anson Wine Voices listeners. Enjoy €50 off your first En Primeur purchase with the code JANEANSON. Terms & Conditions apply. 🍷 Subscribe to the channel ✨ Like this episode to support fine wine storytelling. 🌍 Explore more episodes featuring global wine leaders. 📖 Read more from José Vouillamoz and explore his books on Swiss and French grape varieties: https://janeanson.com/ [https://janeanson.com/] Terms & Conditions • Complimentary long-term storage for six months following delivery of the En Primeur wine to iDealwine's storage facility. After that date, storage fees will apply. • Valid on En Primeur purchases over €3,000 HT. • Promo code JANEANSON provides a €50 discount on orders over €500. • Available for first orders only, for new clients, on En Primeur wines purchased through iDealwine. • Offer is non-transferable, non-exchangeable and cannot be combined with other offers. • Valid until 31 October 2026. Chapters 00:00 Cold open: Is Sauvignon Blanc older than Pinot Noir? 00:32 Welcome back to Part 2 00:47 Did monks spread grapevines along the Camino de Santiago? 02:07 José's books on Swiss & French grape varieties 02:29 The family tree: Savagnin Blanc's secret children 03:47 The Camino de Santiago's surprising link to Savagnin Blanc 05:56 Why rare and obscure grape varieties matter 08:20 Saving Sagrantino from extinction 09:43 The detective story behind Merlot's missing parent 10:56 Finding the last 8 vines of Madeleine Noire des Charentes 13:17 "Swiss wine does not exist"—inside Switzerland's 320 grape varieties 16:06 Chasselas, Petite Arvine & Completer: Switzerland's heritage grapes 17:14 Can AI identify a grape variety from a photo? 18:49 José's dream app: "Grape This" 20:28 What will grape DNA research discover in the next 10 years? 22:57 Genetic engineering, climate change and the future of wine #WinePodcast #WineGrapes #GrapeDNA #JoseVouillamoz #SuzanneMustacich #JaneAnson #CaminoDeSantiago #SavagninBlanc #Merlot #Malbec #SwissWine #Chasselas #Sagrantino #WineHistory #Ampelography #WineScience #RareGrapes #AIinWine #WineEducation #WineLovers #Part2

7. juli 202626 min

Building Wine Brands That Sell - Part 1 - Jane Anson The Wine Podcast E27

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