Buying Sandlot: The Business of Youth Sports

Varsity Brands CEO on Club Direct, New Acquisitions, and Youth Sports Participation

22 min · 11. touko 2026
jakson Varsity Brands CEO on Club Direct, New Acquisitions, and Youth Sports Participation kansikuva

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Varsity Brands CEO Adam Blumenfeld comes on the show to talk about the market opportunities with Club Direct, the acquisitions of Soccer.com and Lax.com, Pro Cheer and Stunt's future, and increasing youth participation through apparel and sponsorship. 0:00 - Market Opportunities with Club Direct 3:44 - Speed, Access, Quality, & Sublimation 10:16 - How Varsity Brands Increases Youth Sports Participation 13:50 - Acquiring Soccer.com & Lax.com 15:17 - How the Impact Program Enhances School Sports 17:07 - Pro Cheer & Stunt's Moment 20:10 - Sponsorship Opportunities in Youth Sports Follow Us: Subscribe to the Newsletter: https://www.buyingsandlot.com/ LinkedIn: https://www.linkedin.com/company/buying-sandlot/ Instagram: https://www.instagram.com/buyingsandlot TikTok: https://www.tiktok.com/@buyingsandlot

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