Crypto, Explained by the National Cryptocurrency Association

26: Inside the NCA: How Crypto, Explained Was Built with Ant Lillingston | VP of Marketing, NCA

43 min · 22. huhti 2026
jakson 26: Inside the NCA: How Crypto, Explained Was Built with Ant Lillingston | VP of Marketing, NCA kansikuva

Kuvaus

Crypto can feel confusing when the story behind it is missing. Many people hear about crypto through headlines, trends, or opinions, but rarely understand who is building it or why it exists in the first place. In this episode of Crypto, Explained, we sit down with Ant Lillingston, VP of Marketing at the National Cryptocurrency Association, to unpack why the NCA was created and how Crypto, Explained came to life. We break down how crypto inherited a culture of complexity and exclusion, why that created a gap for everyday people, and how the NCA is working to make crypto more accessible through real stories, simple education, and practical tools. We also explore how real crypto users across the country are using it in everyday ways, what the NCA learned from its first year of research and storytelling, and why the biggest barrier to adoption comes down to understanding rather than trust. Ant Lillingston is the VP of Marketing at the National Cryptocurrency Association, where he leads brand strategy, storytelling, and education efforts focused on helping everyday people understand and use crypto with confidence. What We Discuss: * (00:40) Why the NCA Exists and the Mission Behind Crypto, Explained * (03:03) Why Crypto Feels Confusing and Who It Was Built For * (9:47) Real Stories: How Everyday People Actually Use Crypto * (16:53) Why Most Crypto Use Cases Are Simple and Practical * (23:32) What the Data Reveals About Crypto Users in America * (26:14) The Real Barrier: Understanding, Not Distrust * (27:25) How the NCA Is Making Crypto Easier to Learn * (33:25) The Impact of Negative Narratives on Adoption * (38:21) Scams, Safety, and Personal Responsibility * (41:41) How to Take Your First Step Into Crypto Learn more about the National Cryptocurrency Association (NCA): Website: https://nca.org [https://nca.org/] X: @natcryptoassoc [https://twitter.com/@natcryptoassoc] Instagram: @natcryptoassoc [https://www.instagram.com/natcryptoassoc/] TikTok: @natcryptoassoc [https://www.tiktok.com/@natcryptoassoc] LinkedIn: National Cryptocurrency Association [https://www.linkedin.com/company/natcryptoassoc] Facebook: National Cryptocurrency Association [https://www.facebook.com/natcryptoassoc/]   Learn more about Ant Lillingston: Linkedin: Ant Lillingston [https://www.linkedin.com/in/ant-lillingston-493a076/]  Disclaimer: This content is for educational purposes only and does not constitute financial, legal, or tax advice.

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33 jaksot

jakson 32: Decoding the 5 Most Common Crypto Assets kansikuva

32: Decoding the 5 Most Common Crypto Assets

If you've ever sat through a crypto conversation feeling like everyone else got handed a glossary you didn't, you're not alone. Terms like altcoin, memecoin, NFT, and ETF get tossed around constantly, but the truth is they're all just different flavors of the same world. In this episode of Crypto, Explained, host Ali Tager pulls together five of the most common digital asset types and lines them up side by side so you can finally see the full picture. We start with the difference between a coin and a token, two terms that get used interchangeably but actually describe different things. A coin runs on its own blockchain, like Bitcoin on the Bitcoin network or XRP on the XRP Ledger, while a token lives on top of an existing one, more like an app running on an iPhone's operating system. From there, we unpack NFTs, the one-of-a-kind digital assets that can't be swapped one-for-one, and why their use cases now stretch far beyond digital art into tickets, credentials, ownership records, and in-game items. We also dig into memecoins, a more volatile and culture-driven corner of crypto, and why they are often a first introduction to the space but also the area where new holders need to be the most careful. The conversation rounds out with altcoins, the catch-all term for any cryptocurrency that isn't Bitcoin, and ETFs, which aren't actually a type of crypto at all but a traditional investment product that holds crypto on your behalf. By the end, you'll have a clear mental map of how these assets relate to one another, and the confidence to keep up the next time these terms come up in conversation. What We Discuss: [0:00] Intro [0:32] What is a crypto asset? [1:37] Today's 5 terms overview [1:37] Term 1: Token vs. Coin [2:41] Term 2: NFTs (Non-Fungible Tokens) [3:43] Term 3: Meme Coins [4:52] Term 4: Altcoins [6:09] Term 5: ETFs (Exchange Traded Funds) [7:24] Recap Learn more about the National Cryptocurrency Association (NCA): Website: https://nca.org [https://nca.org/] X: @natcryptoassoc [https://twitter.com/@natcryptoassoc] Instagram: @natcryptoassoc [https://www.instagram.com/natcryptoassoc/] TikTok: @natcryptoassoc [https://www.tiktok.com/@natcryptoassoc] LinkedIn: National Cryptocurrency Association [https://www.linkedin.com/company/natcryptoassoc] Facebook: National Cryptocurrency Association [https://www.facebook.com/natcryptoassoc/] Disclaimer: This content is for educational purposes only and does not constitute financial, legal, or tax advice.

Eilen8 min
jakson 31: The Surprising Way Ranchers Are Using Blockchain kansikuva

31: The Surprising Way Ranchers Are Using Blockchain

When you think about crypto, the first thing that comes to mind probably isn't cattle ranching. But that is exactly where some of the most interesting real-world blockchain use cases are happening right now. In this episode of Crypto, Explained, host Ali Tager sits down with Rob Jennings, President and Co-founder of CattleProof Verified, and Dr. Evan Whitley, Executive Director of Agriculture and Natural Resources for the Choctaw Nation of Oklahoma. CattleProof Verified is the first and only USDA-certified Process Verified Program that uses blockchain tech to create a trusted, audit-ready digital record of an animal's full story, from the pasture it was born into to the grocery store it ends up in. Rob and Evan walk through the problem blockchain technology actually solves. For decades, ranchers in the "cattle breadbasket" of America have been paid commodity prices for premium cattle because their story could not be verified at scale. Now by logging each animal's data onto a blockchain through tamper-resistant electronic ID tags, CattleProof creates an immutable, individual record for every animal, not just a group certificate that anyone could photocopy. From there, the conversation goes deeper into what changes on the ground. Choctaw Nation runs seven ranches across 65,000 acres and 2,500 cows, and Evan explains why adopting the system added almost no friction to their existing workflow. We also dig into the broader implications: faster disease traceability for food safety outbreaks, new export opportunities for small and medium producers, and how blockchain-based payments could eventually help ranchers settle faster, access better loan rates, and finally get paid what their work is worth. Rob and Evan close on a bigger idea. Blockchain is not just for finance or speculation. It is a railroad that can carry value and information for any industry, and cattle ranching is one of the clearest, most grounded examples of that already working in the real world. What We Discuss: (0:00) – Intro & episode teaser (0:19) – Welcome to Crypto Explained (1:09) – From ranch to grocery store: the blockchain journey (1:49) – Ranchers as unexpected blockchain pioneers (2:30) – Meet the guests: Rob Jennings & Dr. Evan Whitley (5:01) – What is provenance & why does it matter? (18:44) – Consumer trends: transparency & trust in beef (26:07) – How fraud enters the supply chain (33:08) – Day-to-day impact on ranchers (50:18) – Lightning round & key takeaways Learn more about the National Cryptocurrency Association (NCA): Website: https://nca.org [https://nca.org/] X: @natcryptoassoc [https://twitter.com/@natcryptoassoc] Instagram: @natcryptoassoc [https://www.instagram.com/natcryptoassoc/] TikTok: @natcryptoassoc [https://www.tiktok.com/@natcryptoassoc] LinkedIn: National Cryptocurrency Association [https://www.linkedin.com/company/natcryptoassoc] Facebook: National Cryptocurrency Association [https://www.facebook.com/natcryptoassoc/] Disclaimer: This content is for educational purposes only and does not constitute financial, legal, or tax advice.

27. touko 202655 min
jakson 30: Crypto Safety Explained: What the FBI Wants You to Know kansikuva

30: Crypto Safety Explained: What the FBI Wants You to Know

Most online safety advice falls into one of two camps. It is either too vague to be useful, or so overwhelming that you tune it out before you can act on it. The truth sits somewhere in the middle. In this episode of Crypto, Explained, host Ali Tager sits down with Patrick Wyman, Chief of the Virtual Assets Unit at the FBI, and Travis Wiehn, Supervisory Special Agent at the FBI, for a candid conversation about what online scams actually look like in 2026 and the small set of habits that protect against most of them. The Virtual Assets Unit was established in 2022 as the FBI's dedicated team for crypto and digital asset cases, and Patrick and Travis walk through what their work really looks like, from tracing illicit value on the blockchain to freezing assets and returning them to victims. The conversation gets practical fast. Travis lays out three foundational habits anyone can build: delete the suspicious wrong-number texts, ignore unsolicited investment DMs, and always go directly to your platform rather than clicking links in emails. Patrick reinforces it with the FBI's Take a Beat campaign, built around the simple act of pausing before reacting to anything urgent. We also dig into how AI is reshaping the threat landscape, from deepfakes and voice cloning to grandparent emergency scams that sound real. From there, the conversation turns to the harder topics: how to talk to aging parents and kids about scams, the value of a family code word, and what the Internet Crime Complaint Centers (IC3) 2025 report reveals about where these crimes are headed. Patrick and Travis explain why reporting still matters even when results take time. What We Discuss: (0:00) - Intro & teaser (deepfake/LinkedIn story) (0:30) - Welcome & episode overview: Crypto scams (2:37) - Introducing guests: FBI's Virtual Asset Unit (2:38) - What is the FBI Virtual Asset Unit? (Patrick) (9:18) - Day-to-day casework at the VAU (Travis) (14:47) - What do you wish more people knew about this work? (20:47) - What does staying safe online actually look like? (22:05) - Top 2-3 foundational habits to stay safe online (28:48) - Social media & AI deepfake risks (37:07) - Protecting aging parents & family conversations (42:22) - IC3 Annual Report & scam data breakdown (48:07) - #1 most common scam: Investment/crypto fraud (55:02) - Closing on an optimistic note Learn more about the National Cryptocurrency Association (NCA): Website: https://nca.org [https://nca.org/] X: @natcryptoassoc [https://twitter.com/@natcryptoassoc] Instagram: @natcryptoassoc [https://www.instagram.com/natcryptoassoc/] TikTok: @natcryptoassoc [https://www.tiktok.com/@natcryptoassoc] LinkedIn: National Cryptocurrency Association [https://www.linkedin.com/company/natcryptoassoc] Facebook: National Cryptocurrency Association [https://www.facebook.com/natcryptoassoc/] Disclaimer: This content is for educational purposes only and does not constitute financial, legal, or tax advice.

20. touko 20261 h 0 min
jakson 29: Who Uses Crypto, Really? with Stu Alderoty kansikuva

29: Who Uses Crypto, Really? with Stu Alderoty

Two years ago, the picture of a typical crypto holder was a 25-year-old guy in his mom's basement, chasing meme coins and dreaming of a Lambo. The data today tells a very different story. In this episode of Crypto, Explained, host Ali Tager sits down with returning co-host Stu Alderoty, President of the National Cryptocurrency Association and Chief Legal Officer at Ripple, to unpack the brand new 2026 State of Crypto Holders Report. Last year's headline was 1 in 5 American adults. This year it is 1 in 4, with more than 67 million U.S. adults holding crypto. Ali and Stu walk through who these new holders actually are, and the picture is nothing like the common stereotype. Construction workers outpace finance professionals, more than a quarter of holders earn under $75,000 a year, and 28 percent are 55 or older. We also dig into what they are doing with their crypto, from sending money to friends and family to paying for everyday goods, and why the data shows people are using it, not just holding it. From there, the conversation turns to the why behind the shift. Financial independence, personal growth, and the excitement of being part of something innovative are all up year over year, signaling that the motivation has moved from getting rich quick to building something for yourself. Stu also draws on his decades in traditional finance to explain why the line between TradFi and crypto is blurring, and why regulation may be the last domino for the crypto-curious still on the sidelines. What We Discuss: (0:00) – Intro: Crypto's normalization moment (cell phones vs. crypto comparison) (0:32) – The old image of crypto: who people thought was using it (1:44) – "Something is happening" – not a craze, a structural shift (2:36) – Interview begins with Stu Alderoty (NCA / Ripple) (2:52) – The big headline: 1 in 4 Americans now own crypto (12:55) – Who actually owns crypto? The surprising demographic breakdown (17:01) – Manufacturing workers & blue collar crypto usage data (20:18) – How people are actually using crypto (sending, spending, businesses) (23:45) – Why people use crypto: financial independence up to 54% (36:21) – Crypto holders see it as established & integrated into traditional finance (39:13) – The biggest hurdles before crypto becomes truly seamless (41:15) – Access, education & confidence: what needs to happen next (46:17) – "Knowledge equals trust" – how to get started with crypto Learn more about the National Cryptocurrency Association (NCA): Website: https://nca.org [https://nca.org/] X: @natcryptoassoc [https://twitter.com/@natcryptoassoc] Instagram: @natcryptoassoc [https://www.instagram.com/natcryptoassoc/] TikTok: @natcryptoassoc [https://www.tiktok.com/@natcryptoassoc] LinkedIn: National Cryptocurrency Association [https://www.linkedin.com/company/natcryptoassoc] Facebook: National Cryptocurrency Association [https://www.facebook.com/natcryptoassoc/] Disclaimer: This content is for educational purposes only and does not constitute financial, legal, or tax advice.

13. touko 202650 min
jakson 28: Behind Every Transaction: How Crypto Really Works kansikuva

28: Behind Every Transaction: How Crypto Really Works

Ever nodded along when someone mentioned gas fees or layer twos, secretly hoping no one would ask you to explain? You are definitely not alone. The truth is, once you understand how crypto actually moves from one person to another, a lot of the mystery disappears. In this episode of Crypto, Explained, host Ali Tager walks through the four concepts that explain how crypto moves under the hood, giving you the vocabulary to follow along in any conversation. We start with gas fees, the small cost of asking a global network of computers to process and verify your transaction, and why those fees go to the people running the network rather than any middleman or company. From there, we unpack on-chain versus off-chain transactions, using a simple bar tab analogy to show why some transactions are recorded permanently on the blockchain while others happen faster and cheaper outside of it. We also explore layer two networks like Lightning, Arbitrum, and Optimism, which sit on top of the main blockchain to move transactions faster and at a lower cost, and why this is where a lot of the real crypto innovation is happening today. Finally, we cover block explorers, the free public search engines that let anyone look up any transaction, wallet, or block in real time. By the end, you will have a clearer picture of what actually happens when crypto goes from point A to point B, and the confidence to keep up when these terms come up in conversation. What We Discuss: * (0:00) Intro * (1:20) Gas Fees * (2:55) On-Chain vs Off-Chain * (3:56) Layer Two * (5:38) Block Explorer * (6:57) Recap & Outro Learn more about the National Cryptocurrency Association (NCA): Website: https://nca.org [https://nca.org/] X: @natcryptoassoc [https://twitter.com/@natcryptoassoc] Instagram: @natcryptoassoc [https://www.instagram.com/natcryptoassoc/] TikTok: @natcryptoassoc [https://www.tiktok.com/@natcryptoassoc] LinkedIn: National Cryptocurrency Association [https://www.linkedin.com/company/natcryptoassoc] Facebook: National Cryptocurrency Association [https://www.facebook.com/natcryptoassoc/] Disclaimer: This content is for educational purposes only and does not constitute financial, legal, or tax advice.

6. touko 20268 min