Forbes Top Creators Show

Why Claire Holt Left Hollywood For A Community Of 13 Million

44 min · 20. huhti 2026
jakson Why Claire Holt Left Hollywood For A Community Of 13 Million kansikuva

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How does a star of global hits like The Vampire Diaries and H2O: Just Add Water transition from playing iconic supernatural characters to becoming a full-time creator with a social media following built on vulnerability and authenticity? On this episode of the Forbes Top Creator Show, host Steven Bertoni sits down with actress turned entrepreneur Claire Holt to deconstruct her "reverse trajectory": moving from the rigid schedules of traditional Hollywood to reclaiming autonomy as a powerhouse digital creator. Claire opens up about the terrifying but life-changing decision to stop hiding behind the characters she played and share her personal experiences online, and how a post with 40,000+ comments fundamentally shifted her relationship with her audience, transforming 13 million casual fans into a deeply connected community that acts as the primary engine for her business. Beyond content creation, Claire reveals the mechanics behind her new fashion brand, Saint Sirène, co-founded with Madeline Simmer. She explains why she refused outside capital to solve the elusive "perfect white tee" problem, and how she manages a high-velocity schedule that often starts with a 3:30 AM run. Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1 0:19 From Australian Mermaid to Hollywood 3:19 The Power of Supernatural Fandoms 6:19 Using Twitter to Book Acting Gigs 11:43 Quitting Hollywood for Motherhood & Freedom 13:28 The Reality of Being Completely Exposed Online 22:49 The Post That Changed Everything 25:19 The 3:30 AM Routine & AI Scheduling 31:47 Crowdsourcing the Perfect White T-Shirt 38:38 Bootstrapping Saint Sirène 40:47 Why Creators Are the New Hollywood Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more: https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript Stay Connected Forbes newsletters: https://newsletters.editorial.forbes.com Forbes on Facebook: http://fb.com/forbes Forbes Video on Twitter: http://www.twitter.com/forbes Forbes Video on Instagram: http://instagram.com/forbes More From Forbes: http://forbes.com Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success. Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

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jakson Why A Former OnlyFans CEO Is Building The 'HBO Of Social Media' kansikuva

Why A Former OnlyFans CEO Is Building The 'HBO Of Social Media'

From launching the first cannabis cafe in West Hollywood to running OnlyFans, Ami Gan is risking it all to build a brand-new 18+ social network! Welcome back to the Forbes Top Creator Show! This week, host Steven Bertoni sits down with Ami Gan, the former CEO of OnlyFans and the visionary founder behind Vylit. Ami shares her jaw-dropping professional evolution, detailing what it was really like taking the helm at OnlyFans, scaling a borderless empire to 4 million creators with staggering 50% profit margins, and managing it all from home.Her next disruptive venture, Vylit, has been dubbed the "HBO of social media." Ami breaks down how Vylit fills the massive white space between traditional, heavily censored apps and adult platforms, their strict content boundaries ("freeing the nipple, but not the rest"), their creator-first 80/20 revenue split, and how she raised $2.7 million to get it off the ground with a lean team of her closest friends. Finally, Ami reveals how Vylit integrates human-trained generative AI tools to eliminate creator burnout without flooding the web with "artificial slop," tells the story behind their viral aerial banner stunt that caught the eye of Alix Earle during Miami's F1 weekend, and shares her ultimate advice for overcoming imposter syndrome by channeling "blind confidence." #AmiGan #Vylit #OnlyFansCEO #CreatorEconomy #TechStartups #Forbes 00:00 The Business of Influence 01:43 From West Hollywood Cannabis Cafes to OnlyFans HQ 04:13 Joining Tech’s Biggest Disrupter During the Pandemic Boom 07:10 Stepping Up as CEO: Heavy-Duty Lessons in Platform Safety 09:32 Athleisure & Zoom Disguises: The Un-Glamorous Reality of a Tech CEO 14:25 Launching Vylit: The "HBO of Social Media" Explained 18:57 Vylit's 80/20 Creator Split & Human-Trained AI Tools 22:03 Capitalizing on the "Messy Middle" of 18+ Social Media 24:53 The Playbook for Raising $2.7M & Starting a New Network 29:33 Going Viral: The "Free the Nipple" F1 Miami Marketing Stunt 32:39 The Future of AI & Why Humans Will Always Win 40:02 The Cure for Imposter Syndrome: Channeling "Blind Confidence" Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

12. kesä 202643 min
jakson How PlaqueBoyMax Became The First Streamer Nominated For A Grammy kansikuva

How PlaqueBoyMax Became The First Streamer Nominated For A Grammy

How did PlaqueBoyMax go from making a 30-slide PowerPoint presentation to convince his parents to let him pursue streaming, to entertaining 50,000 live viewers a day and producing Grammy-nominated music?Welcome to the Forbes Top Creator Show! This week, host Steven Bertoni sits down with the multi-hyphenate creator, musician, and streamer, PlaqueBoyMax. Max breaks down his "disruptive" approach to content, blending IRL streaming, comedy, and live music production in ways that haven't been done before. He opens up about the intense reality of entertaining thousands of live viewers, why live streaming creates a community connection that traditional YouTube videos simply cannot replicate, and the mental toll of managing a high-speed live chat for hours on end. Max also discusses how he manages his expanding business team, why he turned down a multi-million dollar gambling sponsorship to protect his younger audience, and how he organically incorporates top brands like Nike and Bose into his streams. Finally, Max reveals the incredible story behind linking up with Fred again.. and Skepta to produce the track "Victory Lap"—a collaboration born on his stream that made history by earning a Grammy nomination for Best Dance/Electronic Record. 0:00 Meet PlaqueBoyMax 1:30 "Disruption": Blending Streaming, Music, and IRL Content 5:18 Rage Bait, Smashed Tables, and Live Stream Chaos 7:56 The Mental Toll & Psychology of Streaming 11:07 Why Live Streaming Creates Deeper Connections Than YouTube 15:41 The 30-Slide Presentation to Skip College 20:33 Managing the Creator Economy 25:07 Making Music Live on Stream with Top Artists 33:13 Unpacking the $30,000 IRL Streaming Backpack 36:42 Authentic Brand Deals & Turning Down Millions 43:31 Making History: A Grammy Nomination for "Victory Lap" Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

29. touko 202648 min
jakson How The Dogist Built A 12+ Million Follower Brand With Squeaky Toys And Knee Pads kansikuva

How The Dogist Built A 12+ Million Follower Brand With Squeaky Toys And Knee Pads

How do you go from getting laid off from a brand strategy job in New York City to photographing 50,000 dogs, hitting the New York Times bestseller list, and doing a "panthoot" with Jane Goodall in Central Park? Welcome to the Forbes Top Creator Show! This week, host Steven Bertoni sits down with Elias, the street photographer and creator better known as The Dogist. In this episode, Elias breaks down his 13-year journey of putting on knee pads, carrying squeaky toys, and capturing the joy of dogs in a way no one else had. He shares how his project evolved from a "Sartorialist for dogs" concept into a massive, 7-million-follower media brand that brings joy and profound connection to the internet. Beyond the photos, Elias talks about the power of writing his New York Times best-selling books, what it's like taking dogs into prisons with the Puppies Behind Bars program, and facilitating a heartwarming meeting between a terminally ill dog named Kygo and the actual DJ Kygo. Finally, Elias shares details on his new "Dogs on YouTube" show featuring celebrities like Bill Murray and Zooey Deschanel, and why fostering in-person community meetups is the future of his brand. Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

27. touko 202629 min
jakson The Satire Account Followed By Billionaires: How The Gstaad Guy Built a Luxury Empire kansikuva

The Satire Account Followed By Billionaires: How The Gstaad Guy Built a Luxury Empire

How does a digital creator transition from the Apple Pay growth team to designing a 25-unit, limited-edition Bentley SUV? This week on the Forbes Top Creator Show, host Steven Bertoni sits down with the ultimate lifestyle disruptor: The Gstaad Guy. After a 30-second parody video for a friend’s mother went viral on WhatsApp, the creator walked away from a dream role at Apple to build a multimillion-dollar business centered on the archetypes of the ultra-high-net-worth (UHNW) individual. In this episode, we explore the "reverse intention" of satire. By poking fun at the absurdities of the global elite, Gstaad Guy successfully inverted the traditional marketing funnel, accidentally causing sales for brands like Loro Piana to skyrocket. He shares the disciplined business logic behind his 20-hour production workflow for a single minute of content and reveals why the industry's obsession with "authenticity" is a failing strategy compared to the cultivation of true credibility. The conversation dives deep into the shifting landscape of 2026 luxury consumption, contrasting the "snobbery" of old European wealth with the hype-driven spending of the American market. From the launch of his jewelry brand, Pubel, to the creation of the "Chalet on Wheels"—a Bentley Bentayga specced to mirror the elegance of a Swiss chalet, the Gstaad Guy explains how fiction and humor can be effective tools for capturing the attention of the world's most exclusive consumers. Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

15. touko 202643 min
jakson How Woody & Kleiny Discovered The 'Formula' For Going Viral kansikuva

How Woody & Kleiny Discovered The 'Formula' For Going Viral

How do you go from juggling soccer balls on Britain's Got Talent to generating 10 billion views a year as a comedy duo? Welcome to the Forbes Top Creator Show! This week, host Steven Bertoni sits down with Paul "Woody" Wood, one half of the legendary UK creator duo, Woody & Kleiny, recorded live from the World Government Summit in Dubai. In this episode, Woody breaks down their 13-year journey from the early days of Instagram to building an audience of 50 million followers. He shares the brutal reality of their come-up—working day jobs and filming until 1 AM for five years before making a single penny. He also reveals why they turned down their first lucrative brand deals to strategically pivot away from sports content and into mainstream comedy. Expect a masterclass in virality as Woody explains their "T.H.I.S. A.E." framework (Trends, Humor, Inspiration, Surprise, Adventure, Emotion) and how they use the "Disney Effect" to craft compelling narratives in short-form video. Finally, Woody gives a behind-the-scenes look at their content house, their high-volume production schedule, and their upcoming 140-lesson social media course. Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

28. huhti 202633 min