Global Economic Press
In this episode of Global Economic Press, Alex Brady discusses the latest advancements from OtterlyAI, an AI Search Optimization Platform that is transforming how marketing teams access and utilize brand visibility data. The episode highlights OtterlyAI's launch of a Public Application Programming Interface, a Claude Skill, and a Marketplace featuring over 101 marketing workflows for AI Search. These updates are designed to move brand visibility data from the dashboard into the tools that marketing teams already use, thereby enhancing the efficiency and effectiveness of marketing strategies. The Public Application Programming Interface allows teams to programmatically pull brand reports, search prompts, citations, and recommendation data, integrating them into reporting stacks, internal tools, and automation workflows. The Claude Skill enables users to access brand and domain performance data directly within Anthropic's Claude, facilitating the creation of executive-ready summaries. Additionally, the OtterlyAI Marketplace offers a wide array of workflows for AI Search visibility, including brand visibility checks and citation gap analysis. These innovations reflect a shift in how marketing teams measure search, as AI Search answers increasingly replace traditional links. For more information, visit OtterlyAI's website [https://otterly.ai/].
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