Group X Files

BONUS EPISODE: Leading from the Front

15 min · 25. maalis 2026
jakson BONUS EPISODE: Leading from the Front kansikuva

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If we are not moving forward, we are falling behind. As cliche as it may be, it is true. Herein lies the challenge for directors and managers today. It is not our grandmother's GX but it also still very much is our grandmother's GX, as we have more active aging participants in GX than ever before. Listen in to learn how to best position yourself to accommodate those who have been coming for decades and also those just aging in to GX and have different needs and goals.

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jakson Become the Master kansikuva

Become the Master

Think about your favorite brands (and maybe some that were your favorite but lost you). What is it that you love about them. What do they do just so darn well? What are they the master of? (Or, in the case of a brand that lost you, what did they do to drive you away? Did they lose focus on what their target audience and dilute their product?). While we want to diversify ourselves, we must start with becoming the master of just one thing first. What is the one format you want to master? That you want people in the club to be like, "oh, you want a good ________ class, you've gotta go to (insert your name here)!" Listen in to learn about how to deepen your mastery of one format and how that can really impact the member experience for your core group of constituents.

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