I Hear Design: the i+s podcast

Why Material Intelligence Matters at NeoCon and Chicago Design Week 2026 with Jon Strassner and Kenn Busch

59 min · 11. touko 2026
jakson Why Material Intelligence Matters at NeoCon and Chicago Design Week 2026 with Jon Strassner and Kenn Busch kansikuva

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As Chicago Design Week 2026 [https://www.chidesignweek.com/] approaches, the conversation around commercial interiors is expanding beyond product launches and showroom trends at NeoCon [https://neocon.com/] and Design Days [https://fultonmarketdesigndays.com/] to focus more deeply on the materials that shape our built environments. In this episode of I Hear Design, host Robert Nieminen welcomes back Kenn Busch of Material Intelligenc [https://materialintelligence.com/]e and welcomes Jon Strassner, founder of ReWritten and host of Once Upon a Planet [https://open.spotify.com/show/0rFMhbnkjuBgbFBy3tKOBe], for a timely discussion about materiality, sustainability storytelling, and circular design. Together, they preview what attendees can expect from Destination NeoCon and the ReWritten pop-up, while unpacking why designers, specifiers, and manufacturers need to ask better questions about what products are made of, where they come from, how they perform, and what happens at the end of their useful life. The conversation explores embodied carbon, material transparency, supply chain accountability, certifications, circularity, remanufacturing, reuse, product take-back programs, and the challenge of making sustainability feel accessible rather than overwhelming. Busch and Strassner also explain why storytelling may be one of the most powerful tools the design industry has to move sustainable material choices from niche conversations into the mainstream.

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Foundations of Community (Pt. 3): How Worship Design Builds Faith, Belonging, and Community with Joshua Zinder

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In this special sponsored bonus episode of the I Hear Design podcast, host Robert Nieminen speaks with Oxana Dallas, principal designer of commercial at AHF Products [https://www.ahfproducts.com/en-us], about how Armstrong Flooring®’s Kaleido™ Color Lab is reimagining the flooring specification process as a more creative, flexible, and digitally driven design experience. Rather than treating flooring as a finish selected near the end of a project, Kaleido invites designers to become co-creators—experimenting with pattern, color and scale. Dallas explains how the platform gives designers a curated yet highly adaptable system for developing custom LVT visuals that align with a project’s brand identity, emotional tone, and performance needs. Listeners will learn how Prism™, Mosaic™, and Mirage™ patterns draw on biophilic principles without literally mimicking nature, instead translating qualities such as rhythm, complexity, order, and visual tactility into modular flooring designs. Dallas also discusses how Kaleido’s floor-to-wall capability expands the role of LVT beyond the floor, opening new possibilities for wayfinding, feature walls, patient rooms, hospitality spaces, workplace environments, and other commercial interiors. The conversation also explores how customization, speed, and sustainability can work together. With more than 500 combinations of pattern, color, and scale—as well as stocked neutral options—Kaleido is designed to help specifiers move quickly without sacrificing creativity or client confidence. Dallas highlights the platform’s made-to-order model, domestic manufacturing, accessible minimum order quantities of only 2,500 sf,  EPDs, and long-term performance attributes as part of a broader shift toward more intentional, durable, and project-specific commercial flooring solutions. For designers, architects, and specifiers looking for ways to bring more personality, purpose, and performance into commercial interiors, this episode offers insight into how digital visualization, biophilic design thinking, and resilient flooring technology are converging to create more expressive surface design systems.

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